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Publications

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  • 07 May 2014
  • Video

Lowell McAdam

  • February 2015
  • Case

Transforming Verizon 2015: Going Above the Network

By: Rosabeth Moss Kanter and Daniel Fox
In 2015, the Chairman and CEO of Verizon Communications reflects on his four years leading the company and considers strategic repositioning for the future. Meanwhile, a rising leader within the organization, Marni Walden, leads change with a new, company-wide product... View Details
Keywords: Verizon; Lowell McAdam; Marni Walden; Verizon Wireless; Telecommunications; Wireless Communications; Organizational Change And Transformation; Organizational Culture; Corporate Strategy; Corporate Structure; Reorganization; Positioning; Transformation; Leadership; Managing Change; Organizational Change and Adaptation; Communication Technology; Innovation Leadership; Wireless Technology; Telecommunications Industry; United States
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  • March 2018 (Revised April 2018)
  • Case

Verizon 2018

By: Rosabeth Moss Kanter and Jonathan Cohen
In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas slowed and position it as a leader... View Details
Keywords: Change; Change Leadership; Change Management; Innovation; Digital; Management; Leading Change; Innovation and Management; Acquisition; Integration; Telecommunications Industry; United States
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  • July 2018
  • Teaching Note

Verizon 2018

By: Rosabeth Moss Kanter and Jonathan Cohen
Teaching Note for HBS No. 318-114. In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas... View Details
Keywords: Change; Change Leadership; Change Management; Innovation; Digital; Management; Leading Change; Innovation and Management; Acquisition; Integration; Organizational Culture; Telecommunications Industry; Media and Broadcasting Industry; United States
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  • 23 May 2012
  • Research & Ideas

Five Ways to Make Your Company More Innovative

including cars and refrigerators. It has projects in development with GM's OnStar and in cloud computing. In addition, Verizon CEO Lowell McAdam sees small "pots of gold" everywhere in the... View Details
Keywords: by Garry Emmons, Julia Hanna & Roger Thompson
  • 01 Jun 2014
  • News

Roads to Recovery

Cars Verizon chairman and CEO Lowell McAdam said his company is connecting cars to infrastructure. At sports stadiums, for example, Verizon plans to put special chips into parking structures to alert drivers... View Details
Keywords: Garry Emmons; Transportation; Heavy and Civil Engineering Construction; Construction; Administration of Housing Programs, Urban Planning, and Community Development; Government
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell View Details
Keywords: Dina Gerdeman
  • 01 Mar 2012
  • News

Get Creative

fiber-optics for landlines, and now seeks new ways that wireless networks could run everything, including cars and refrigerators. It has projects in development with GM’s OnStar and in cloud computing. In addition, Verizon CEO Lowell... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services