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N. Louis Shipley
Lou Shipley is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. Lou is a three-time technology CEO, most recently at Black Duck Software. Lou teaches four sales courses at HBS. He specializes in tech entrepreneurship, sales/sales management, go-to-market strategies, and building effective leadership teams for startups and early-stage companies. He teaches...
Faculty
Louis E. Caldera
Louis Caldera is a Senior Lecturer of Business Administration at Harvard Business School. He teaches Leadership and Corporate Accountability, a required first-year course in the MBA program. He has previously taught law school courses on corporate governance and legislative and democratic process, and his interests include strengthening democratic institutions, increasing economic opportunity,...
Faculty
Louis T. Wells
Professor Louis T. Wells is the Herbert F. Johnson Professor of International Management at the Harvard Business School. He has served as consultant to governments of a number of developing countries, as well as to international organizations and private firms. His principal consulting activities have been concerned with foreign investment policy and with negotiations between foreign investors...
- January 2015
- Case
The Blonde Salad
By: Anat Keinan, Kristina Maslauskaite, Sandrine Crener and Vincent Dessain
In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, and Riccardo Pozzoli, her co-founder and business partner, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni... View Details
Keywords: Social Media; Digital Influencers; Fashion Blogger; Brand Authenticity; Digital Marketing; Brands; Start-up; Fashion; Shoe; Chiara Ferragni; Celebrity Endorsement; Celebrity Management; Lifestyle Brand; Digital Brand; New Brand Development; Branding; Instagram; Online Followers; Fashion Blog; Marketing Partnerships; Brand Portfolio; Luxury Brand; Louis Vuitton; Dior; Designer Brands; Authenticity; Luxury; Blogs; Product Positioning; Commercialization; Consolidation; Brands and Branding; Entrepreneurship; Business Model; Fashion Industry; Apparel and Accessories Industry; Publishing Industry
- February 2008
- Case
Moët Hennessy España
By: Tiziana Casciaro, Vincent Dessain and Elena Corsi
Since being appointed CEO of Moët Hennessy España (MHE), the Spanish subsidiary of the wine & spirits business of Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury products group, Ramiro Otano had overseen a spectacularly successful run at the company by... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
things to make us feel better. Part of the experience is finding and purchasing that just-right something, but an equally important component is the thrill of the chase—the sensory experience of entering a store and being surrounded by light, color, texture, and sound.... View Details
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
high-value customers.” It would almost be as if a high-end retailer such as Louis Vuitton or Gucci told people to go their outlet store first, Ngwe says. Huge gain in sales In a series of experiments... View Details
- 22 Apr 2008
- First Look
First Look: April 22, 2008
business of Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury products group, Ramiro Otano had overseen a spectacularly successful run at the company by any financial measure. Despite the... View Details
Keywords: Martha Lagace