Lorillard - Publications - Faculty & Research

November 2013 (Revised June 2014)
Case

E-Cigarettes: Marketing Versus Public Health

By: John A. Quelch and Margaret L. Rodriguez

Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details

Keywords: Public Health; Tobacco; Smoking; Cigarettes; Electronic Cigarettes; Cancer; Lung; Lorillard; Philip Morris; Safety; Technological Innovation; Conflict of Interests; Market Entry and Exit; Marketing; Health; Advertising; Consumer Products Industry; Health Industry

Citation

Educators

Purchase

01 Oct 2002
News

Andrew H. Tisch

its five subsidiaries — the Bulova Watch Company, insurer CNA Financial, Diamond Offshore Drilling, Loews Hotels, and the Lorillard Tobacco Company — and from other investments. Since 1997, when the founders passed the baton to the next... View Details

01 Jan 2012
News

Andrew H. Tisch, MBA 1977

Named CEO, Lorillard 1997 Appointed Co-Chairman, Loews 2001 Launches The Gift of New York, 9/11 relief fund 2007 Appointed Chairman, K12, Inc., technology-based education company The Tisch name is hard to miss in New York City. Strolling... View Details

23 Apr 2014
HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

"If I am a tobacco manufacturer seeing my sales cannibalized by e-cigarettes, I have two choices: develop my own e-cigarette brand or buy an e-cigarette company," says Quelch. Number three tobacco company Lorillard was the first... View Details

Keywords: by Michael Blanding; Food & Beverage; Advertising

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