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Show Results For
- All HBS Web
(442)
- People (2)
- News (92)
- Research (282)
- Multimedia (1)
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- Profile
Jeremy Andrus
brands are globally consistent, but they’re locally relevant. We have to build and create demand and bring a message that is relevant in Shanghai, Panama, South Africa, Europe,... View Details
- Profile
Evelyne White
the model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be... View Details