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- All HBS Web (27)
- Faculty Publications (12)
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- All HBS Web (27)
- Faculty Publications (12)
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- 05 Sep 2017
- News
Using Language to Build a Global Company
- 22 Jan 2018
- News
When a Japanese Company Adopted English as a First Language
- 01 Sep 2017
- News
Ink: Miami’s Dark Neon Era, the Language of Success, and Getting Psyched Up
that nobody seems to remember. It is one of the most inspiring and influential books that I’ve ever read.” Excerpt “Language can affect every aspect of global organizational life. A lingua franca is the... View Details
- 01 Mar 2017
- News
Research Brief: Lost in Translation
In an increasingly global business world, English is the lingua franca that tethers companies and their investors together. Executives without a deep fluency in English could be costing their companies more... View Details
Keywords: Erin Peterson
- 01 Sep 2013
- News
The New Rules of E-Commerce
Mikitani (MBA 1993) is not shy about pursuing the big idea, in this case a belief that English is the lingua franca of business and learning it would give his organization a competitive edge. Rakuten,... View Details
- 01 Jun 2017
- News
Alumni and Faculty Books for June 2017
in-depth look at a single organization, the high-tech giant Rakuten, in the five years after its English lingua franca mandate. Her behind-the-scenes portrayal explores how language shapes the ways in which... View Details