Filter Results:
(24)
Show Results For
- All HBS Web (101)
- Faculty Publications (29)
Show Results For
- All HBS Web (101)
- Faculty Publications (29)
Page 1 of 24
Results →
Sort by
- 25 Aug 2022
- News
Action Plan: Fired Up
indie-music enthusiasts whose lifestyles were in sync with the company’s small, young workforce, he notes, “We didn’t have to wonder what our consumers would like; we shared their passions.” When he accepted the job at the... View Details
- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that... View Details
- 20 Jan 2023
- News
Free Spirits
Island, Golden Road Brewing, and Omission, also offer low or no-alcohol beers. But the company’s flagship is Bud Zero, which arrived on the scene in 2020, in a splashy partnership with the retired NBA player Dwayne Wade. “We saw that as an interesting way to bring the... View Details
- 19 Sep 2012
- News
On a Sound Track
lifestyle branding. The more mobile phones, streaming media, and portable gaming evolve, the more time consumers are spending wearing headphones. Think about what headphones looked like in 2003 when the company launched—they were boring.... View Details
- 01 Dec 2014
- News
Innovation: Frozen Assets
As one of Howard Schultz’s first hires at Starbucks, she spent 20 years revolutionizing the coffee marketplace, eventually running its Asia-Pacific division. At Lululemon, she helped the yoga brand become a $10 billion–plus business by... View Details
Keywords: Janelle Nanos
- 01 Nov 2013
- News
Selling Crafts with a Story
office. They'd touch base for an hour, give each other homework, and then head to their day jobs—Koss working in private equity, investing in retail companies; Paranjape running a bricks-and-mortar lifestyle store. Then they'd hit the... View Details
- 08 Jul 2016
- News
So Why Don't You Have Your Dream Job Yet?
requires long hours. A role at an environmental nonprofit that meets interests and lifestyle needs, but doesn’t pay well. “At least recognizing that there are trade-offs is really powerful. And what I like to say is you can have it all... View Details
- 01 Sep 2013
- News
A Start-Up with Giddyup
equity until I'd built something." Online sales "That's our focus, and it's made possible by our 'Fit Kit' at-home measuring system. We're now shifting to more ready-to-wear sizes, too." Best-seller "The Honcho, for about $900–$1,200. It's a traditional style, which I... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
concedes. But glass is a rare material that, while energy-intensive to create, can be reused literally for centuries. Given that, he sees a unique opportunity to build a storied brand with the potential to become a lasting household name.... View Details
- 01 Sep 2012
- News
On a Sound Track
lifestyle branding. The more mobile phones, streaming media, and portable gaming evolve, the more time consumers are spending wearing headphones. Think about what headphones looked like in 2003 when the company launched—they were boring.... View Details
- 01 Dec 2016
- News
Case Study: Sweat the Technique
category first. —J. W. Penland (MBA 1996) Hardware obsolesces quickly; it is costly to build, upgrade, retool, and distribute. Data and software are fungible across devices. Data can be cross-utilized with fitness and lifestyle partners... View Details
Keywords: Dan Morrell
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
latest book, The 7: Seven Wonders That Will Change Your Life, described as “a powerful guide to personal transformation and fulfillment.” “Glenn has an interest in talking about a lot of lifestyle topics, and The Blaze will do the same,”... View Details
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
repel creepy guys at the bar. While the list of pests is endless, the vision is to build a lifestyle brand that is much broader than just for repelling bugs. However, before expanding, we must develop View Details
- 01 Aug 1998
- News
Spring Reunions: Milestones and Memories
by CNET (The Computer Network) in 1996 to start E! Online. Six months later, he was chosen to head the venture, now 100 percent owned by E! "E! Online is a fascinating space to work in," he relates. "It's the convergence of the Internet and an existing View Details
Keywords: Eileen K. McCluskey
- 01 Jun 2015
- News
Screen Grab
engagement, then you have something that brings the consumer back on a weekly or even daily basis,” says Delph, citing Red Bull and GoPro as two examples of brands that have created direct relationships with consumers. Red Bull, for... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 22 Nov 2017
- News
How to Build a Winning Culture on a Losing Team
everybody has their own ways to cope, but by time I pull into my driveway I'm happy and ready to go. What we've done differently in this office—because we've had some pretty historic losings. I'm gonna say office. I'm sitting in Camden, New Jersey in our View Details
- 27 Mar 2019
- News
Life Is a Startup
non-profit employee before you’re going to go and become that person. Take all that money that you are making now, and sock away everything else. Also, don’t get used to the high-priced lifestyle that you’re going to have to scale back... View Details
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
aspirations. Through purposeful steps, bold action, and an unleashed imagination, she built her new life from the ground up. Now she is the CEO of her own multimillion-dollar lifestyle brand and ready to... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most important driver of overall... View Details