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  • All HBS Web  (16)
    • News  (5)
    • Research  (9)
  • Faculty Publications  (4)

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  • All HBS Web  (16)
    • News  (5)
    • Research  (9)
  • Faculty Publications  (4)
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  • 01 Dec 2009
  • News

One Man Crime Wave

novel, The Brass Cupcake, he wrote, “Today as a writer, I am a small businessman in a highly competitive field, fabricating a product for sale in a buyers’ market, and required to establish my own merchandising and marketing procedures.”... View Details
Keywords: Garry Emmons; fiction writing; Arts, Entertainment; Publishing Industries (except Internet); Information
  • 01 Sep 2015
  • News

Case Study: Golden Ticket

platform of options beyond ticketing, including licensed merchandise sales and CRM for sporting events and dedicated event feeds that will ping relatives and friends about upcoming games and recitals.... View Details
  • 01 Dec 2005
  • News

One-on-One with Peter Cuneo

related merchandising licenses for toys and other consumer products. The first Marvel-produced theatrical release (Captain America is a likely subject) is scheduled to appear in summer 2008. Marvel, based in... View Details
Keywords: Julia Hanna; comic books; Publishing Industries (except Internet); Information; Management of Companies and Enterprises; Management
  • 01 Feb 1998
  • News

Running Up the Score

the league's teams, players, and licensed merchandise are all in great demand. In many ways, the challenge for us is to avoid getting swept up in the fever and to develop at a deliberate, sensible pace."... View Details
Keywords: Garry Emmons
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

business model that in many respects mirrors Go-Jek’s, down to the green helmets and jackets that its drivers wear. In a city short on a transportation infrastructure, the companies are also competing as delivery services. Both have teamed up with big e-commerce sites... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
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