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- All HBS Web (16)
- Faculty Publications (4)
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- All HBS Web (16)
- Faculty Publications (4)
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- 01 Sep 2015
- News
Case Study: Golden Ticket
platform of options beyond ticketing, including licensed merchandise sales and CRM for sporting events and dedicated event feeds that will ping relatives and friends about upcoming games and recitals.... View Details
- 01 Dec 2009
- News
One Man Crime Wave
novel, The Brass Cupcake, he wrote, “Today as a writer, I am a small businessman in a highly competitive field, fabricating a product for sale in a buyers’ market, and required to establish my own merchandising and marketing procedures.”... View Details
- 01 Feb 1998
- News
Running Up the Score
the league's teams, players, and licensed merchandise are all in great demand. In many ways, the challenge for us is to avoid getting swept up in the fever and to develop at a deliberate, sensible pace."... View Details
Keywords: Garry Emmons
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
related merchandising licenses for toys and other consumer products. The first Marvel-produced theatrical release (Captain America is a likely subject) is scheduled to appear in summer 2008. Marvel, based in... View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
business model that in many respects mirrors Go-Jek’s, down to the green helmets and jackets that its drivers wear. In a city short on a transportation infrastructure, the companies are also competing as delivery services. Both have teamed up with big e-commerce sites... View Details