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- All HBS Web (16)
- Faculty Publications (4)
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- All HBS Web (16)
- Faculty Publications (4)
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- November 2018 (Revised June 2019)
- Case
Michael Rubin and Fanatics (A)
By: Robert F. Higgins and John Masko
In 2016, Michael Rubin’s Fanatics was the U.S.’ largest sports e-commerce company and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited... View Details
Keywords: Fanatics; Licensed Merchandise; E-commerce; Entrepreneurship; Strategy; Organizational Change and Adaptation; Sports; Apparel and Accessories Industry; Retail Industry; Manufacturing Industry; United States
Higgins, Robert F., and John Masko. "Michael Rubin and Fanatics (A)." Harvard Business School Case 819-077, November 2018. (Revised June 2019.)
- June 2019
- Teaching Note
Michael Rubin and Fanatics (A) and (B)
By: Robert F. Higgins and John Masko
Teaching Note for HBS Nos. 819-077 and 819-082. View Details
- June 2010 (Revised July 2011)
- Case
Classic Knitwear and Guardian: A Perfect Fit?
By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry
Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit?" Harvard Business School Brief Case 104-217, June 2010. (Revised July 2011.)
- November 1995 (Revised March 2000)
- Case
Jurassic Park
By: John A. Quelch
Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park. View Details
Keywords: Commercialization; Globalization; Film Entertainment; Brands and Branding; Entertainment and Recreation Industry
Quelch, John A. "Jurassic Park." Harvard Business School Case 596-014, November 1995. (Revised March 2000.)
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
development of self-service merchandising systems in American grocery stores, but also revealing how cellophane manufacturers tried to control the narrative of how women buy food. “Cellophane changed how people shopped,” says Ai Hisano,... View Details
- 04 Apr 2011
- HBS Case
Reinventing the National Geographic Society
the Society's merchandising businesses, brand extensions, and licensed products and services? "This issue appears to be pretty straightforward—it's just a reporting issue," says Garvin. "In... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
operating systems like Apple, Microsoft, Symbian, and Palm derive their profits from users through licensing fees and do not charge much to allow application developers to access their platforms. On the contrary, videogame console makers... View Details
- 01 Dec 2009
- News
One Man Crime Wave
novel, The Brass Cupcake, he wrote, “Today as a writer, I am a small businessman in a highly competitive field, fabricating a product for sale in a buyers’ market, and required to establish my own merchandising and marketing procedures.”... View Details
- Web
5.2 Use of Harvard Name & Logo | MBA
for Harvard Business School are found on the Marketing & Communications Brand & Style Guide website . Policies & Guidelines The Harvard University Office for Technology and Trademark and Licensing must authorize any use of trademarks,... View Details
- Profile
Monne Williams
sponsor?" Seeking answers, Monne landed a college internship with Roush Racing, a NASCAR team based in Charlotte, NC. "I got to see how licensing and merchandising worked from the inside," she... View Details
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
related merchandising licenses for toys and other consumer products. The first Marvel-produced theatrical release (Captain America is a likely subject) is scheduled to appear in summer 2008. Marvel, based in... View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
platform of options beyond ticketing, including licensed merchandise sales and CRM for sporting events and dedicated event feeds that will ping relatives and friends about upcoming games and recitals.... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
Loyalty In Retail Self-service retail, which started with customers selecting their own merchandise in the 1930s and evolved to modern conveniences including self-checkout lanes, has saved businesses labor costs and customers time. But... View Details
- 01 Feb 1998
- News
Running Up the Score
the league's teams, players, and licensed merchandise are all in great demand. In many ways, the challenge for us is to avoid getting swept up in the fever and to develop at a deliberate, sensible pace."... View Details
Keywords: Garry Emmons
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
business model that in many respects mirrors Go-Jek’s, down to the green helmets and jackets that its drivers wear. In a city short on a transportation infrastructure, the companies are also competing as delivery services. Both have teamed up with big e-commerce sites... View Details
- 15 Jan 2013
- First Look
First Look: January 15
Abstract This paper examines the impact of the deregulation of compulsory industrial licensing in India on firm-size dynamics and the reallocation of resources within industries over time. Following deregulation, we find that the extent... View Details
Keywords: Sean Silverthorne