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  • All HBS Web  (30)
    • News  (5)
    • Research  (22)
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  • All HBS Web  (30)
    • News  (5)
    • Research  (22)
  • Faculty Publications  (5)
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  • 24 May 2013
  • News

Four Lean Advertising Campaigns That Went Viral

  • 01 Dec 2023
  • News

Thinking Ahead

gets lost? What sticks?” But there’s another level to Graeber’s findings. Do you want the information you’re presenting to be acted on in the immediate future? If so, lean harder on numbers than stories. “Think about a politician out... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 01 Feb 1997
  • News

Doing It Your Way

right out of business school," Sahlman says. "They don't yet know enough about hiring and firing or managing. They don't know enough about selling and marketing or production and operations." He advises freshly minted MBAs with entrepreneurial View Details
Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)
  • 02 Sep 2018
  • News

Havana Rising

focused on building up HabanaLive, the company’s new meetings, incentives, conferences, exhibitions (MICE) business, and growing CET’s luxury leisure business. This means meeting with partners like the Kempinski and cultivating new business, View Details
Keywords: Dan Morrell; photographed by Eve North
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