Laundry Detergent - Publications - Faculty & Research

April 2013
Case

Managing with Analytics at Procter & Gamble

By: Thomas H. Davenport, Marco Iansiti and Alain Serels

Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to... View Details

Keywords: Analytics; Data Management; Forecasting; Shared Services; Procter ＆ Gamble; Laundry Detergent; Information Management; Forecasting and Prediction; Information Technology; Mathematical Methods; Consumer Products Industry; North America

Citation

Educators

Purchase

05 May 2022
Research & Ideas

Why Companies Raise Their Prices: Because They Can

cost-cutting plan” to slash $3.6 billion in expenses by 2019. In 2021, well into the economic disruption caused by the pandemic, P&G management announced price increases for a range of products, from adult diapers and baby care products to View Details

Keywords: by Rachel Layne

25 Jun 2013
First Look

First Look: June 25

by GBS, Alan Torres, vice president of North America Fabric Care, must finalize the forecast for P&G's laundry detergent sales. Results for the two months since introducing concentrated powder View Details

Keywords: Anna Secino

16 Jun 2003
Research & Ideas

Peeling Back the Global Brand

Few would argue that detergent is about as dull a product as might exist. Yet the odyssey of laundry soap and dishwashing liquid in Europe, according to two presenters, shines a streak of sunlight on some of... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

05 Mar 2019
Blog Post

"It is Possible to Walk Away from Situations that Make You Unhappy": Cauvery Patel, MBA 2016

appeared on AngelList: Dropps, the direct-to-consumer laundry detergent company made famous by the viral video of its founder, Jonathan Propper, addressing his audience (while being undressed himself) from... View Details

22 Feb 2000
Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

type of ketchup or laundry detergent they prefer, a ZMET interview at the Mind of the Market lab of HBS offers a far more creative approach. Typically, the ZMET interview combines elements of neuroscience,... View Details

Keywords: by Martha Lagace

01 Sep 2016
News

Code name: Miesiąc

The students didn’t understand—as the Communist Party did—that manifestos printed with laundry detergent ink and passed hand to hand could do more than improve working conditions. They could topple a regime.... View Details

Keywords: April White; photographed by Piotr Malecki

Publications