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    • News  (37)
    • Research  (27)
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  • January 2020
  • Case

Ureed.com: The Marketplace for Language

By: Ashley V. Whillans, Esel Çekin and Alpana Thapar
Jordanian entrepreneur, Nour Al Hassan, founded Tarjama in 2008, tapping into an underserved and high demand need: Arabic translation service. Its lean model comprised of hiring full-time employees, mainly women, who worked from home. It steadily grew over the... View Details
Keywords: Language Translation; Freelancers; Entrepreneurship; Human Resources; Management; Expansion; Quality; Growth and Development Strategy
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Whillans, Ashley V., Esel Çekin, and Alpana Thapar. "Ureed.com: The Marketplace for Language." Harvard Business School Case 920-038, January 2020.
  • January 2021 (Revised March 2022)
  • Teaching Note

Ureed.com: The Marketplace for Language

By: Ashley V. Whillans
This case explores the growth of Ureed, an online marketplace for translation services that is powered by a workforce consisting of remote freelancers who are based in the United Arab Emirates. Nour Al Hassan, the founder and CEO faced the challenge of how best to... View Details
Keywords: Language Translation; Freelancers; Remote Work; Entrepreneurship; Human Resources; Management; Motivation and Incentives; Job Design and Levels
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Whillans, Ashley V. "Ureed.com: The Marketplace for Language." Harvard Business School Teaching Note 921-028, January 2021. (Revised March 2022.)
  • 16 Sep 2013
  • Research & Ideas

Earnings Calls That Get Lost in Translation

assume the worst. It looks like the company is trying to hide bad news." Cleaning Up The Message Some managers may be tempted to simply hire a translator to help smooth out language issues during calls,... View Details
Keywords: by Dina Gerdeman
  • August 2019
  • Case

Twiggle: E-Commerce with Semantic Search

By: Shane Greenstein and Danielle Golan
Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details
Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel
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Greenstein, Shane, and Danielle Golan. "Twiggle: E-commerce with Semantic Search." Harvard Business School Case 620-025, August 2019.
  • 17 May 2017
  • Research & Ideas

Minorities Who 'Whiten' Job Resumes Get More Interviews

are not necessarily all talk when they say they’re pro-diversity. Maybe the diversity values are there, but they just haven’t been translated from the person who writes the job ad to the person who is screening resumes.” But clearly the... View Details
Keywords: by Dina Gerdeman
  • 17 Sep 2013
  • First Look

First Look: September 17

rate. Our results suggest that low pay rates are, in and of themselves, unlikely to promote dishonesty. Instead, it is the salience of upward social comparisons that encourages the poorly compensated to cheat. September 2013 Empirical Methods in Natural View Details
Keywords: Sean Silverthorne
  • 16 Feb 2024
  • Research & Ideas

Is Your Workplace Biased Against Introverts?

they show passion through higher quality of work and in conveying positive emotions, and less frequently through body language and voice, immersion, social interactions, and quantity of work. The results of the study indicate that... View Details
Keywords: by Ben Rand
  • 31 Aug 2015
  • Research & Ideas

How Ben Franklin’s ‘Way to Wealth’ Introduced American Capitalism to the World

of wisdom and many others were made famous by Benjamin Franklin in his 1758 essay known as The Way to Wealth, first published as a sermon delivered by “Father Abraham” in Poor Richard’s Almanack. “I’m interested in how ideas reflect but also change economic... View Details
Keywords: by Julia Hanna
  • 09 Apr 2007
  • Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

at least in the U.S. the average consumer is pretty unaware of these programs. Companies that want to differentiate themselves in this way need to figure out how to do so. If it involves a cost premium, how can that be translated into a... View Details
Keywords: by Martha Lagace
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

personal blog, or, on a less time-consuming scale, provide brief synopses of their research on Facebook, LinkedIn, or Twitter.  The slideshow below shows three examples in which the findings of an academic paper (top of the slide) were View Details
Keywords: by Carmen Nobel; Education
  • 04 Feb 2022
  • Book

Beyond the Cold War: Reinventing Socialism in 5 Countries

alliances, United Nations votes, or foreign policy positions. This geopolitical bipolarity was translated to the realm of domestic politics—particularly in the West, where many on the Left sought to distance themselves from the so-called... View Details
Keywords: by Dina Gerdeman
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under... View Details
Keywords: by Susan Young
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

Publication: Il Sole 24 Ore S.p.A., in press Abstract A collection of papers on ethics, translated into Italian. Social Decision Making: Social Dilemmas, Social Values, and Ethical Judgments Editors: R. M. Kramer, A. E. Tenbrunsel, and M.... View Details
Keywords: Martha Lagace
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

achieve actionable transparency by embedding their design in a centralized system with a shared design language and near-real-time updating, where everyone with an interest in improving the design has the right and the means to act on it.... View Details
Keywords: Martha Lagace
  • 23 Mar 2003
  • Research & Ideas

Putting the Project Puzzle Together

organizations also have an involved information-literate senior management (for example, Cisco), as well as deeply competent, general-management-articulate IT managers who are able to translate their technologies into a View Details
Keywords: by Martha Lagace
  • 13 Aug 2024
  • Op-Ed

Can AI Save Physicians from Burnout?

procedure performed or patient seen, without explicit rewards for the quality of the services rendered. This model translates internally into an incentive system that prioritizes patient volume over patient value. That is, physicians are... View Details
Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

willingness to experiment. They’re seen as being psychologically safe, highly collaborative, and nonhierarchical. And research suggests that these behaviors translate into better innovative performance. But despite the fact that... View Details
Keywords: Dina Gerdeman
  • 09 May 2011
  • Research & Ideas

Moving From Bean Counter to Game Changer

decisions were discussed and made. Then she moved to expand her risk management process throughout the bank. She handed out 10,000 booklets that presented the department's view and expertise in areas including market risk, credit risk, and operational risk. All the... View Details
Keywords: by Kim Girard; Banking
  • 21 Apr 2014
  • Research & Ideas

Bio-Piracy: When Western Firms Usurp Eastern Medicine

translated from multiple Indian languages into English, German, Japanese, French, and Spanish. Is an ages-old turmeric remedy for wounds patentable?Photo: iStockPhoto Choudhury and Khanna aimed to find out... View Details
Keywords: by Carmen Nobel; Legal Services; Biotechnology
  • 17 May 2016
  • First Look

May 17, 2016

with contracts, if any agent’s preferences are not substitutable, then the existence of a stable outcome cannot be guaranteed. In many-to-many matching with contracts, a new market design issue arises: the design of the contract language... View Details
Keywords: Sean Silverthorne
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