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- January 2020
- Case
Ureed.com: The Marketplace for Language
By: Ashley V. Whillans, Esel Çekin and Alpana Thapar
Jordanian entrepreneur, Nour Al Hassan, founded Tarjama in 2008, tapping into an underserved and high demand need: Arabic translation service. Its lean model comprised of hiring full-time employees, mainly women, who worked from home. It steadily grew over the... View Details
Keywords: Language Translation; Freelancers; Entrepreneurship; Human Resources; Management; Expansion; Quality; Growth and Development Strategy
Whillans, Ashley V., Esel Çekin, and Alpana Thapar. "Ureed.com: The Marketplace for Language." Harvard Business School Case 920-038, January 2020.
- January 2021 (Revised March 2022)
- Teaching Note
Ureed.com: The Marketplace for Language
This case explores the growth of Ureed, an online marketplace for translation services that is powered by a workforce consisting of remote freelancers who are based in the United Arab Emirates. Nour Al Hassan, the founder and CEO faced the challenge of how best to... View Details
- 16 Sep 2013
- Research & Ideas
Earnings Calls That Get Lost in Translation
assume the worst. It looks like the company is trying to hide bad news." Cleaning Up The Message Some managers may be tempted to simply hire a translator to help smooth out language issues during calls,... View Details
Keywords: by Dina Gerdeman
- August 2019
- Case
Twiggle: E-Commerce with Semantic Search
By: Shane Greenstein and Danielle Golan
Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details
Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel
Greenstein, Shane, and Danielle Golan. "Twiggle: E-commerce with Semantic Search." Harvard Business School Case 620-025, August 2019.
- 16 Feb 2024
- Research & Ideas
Is Your Workplace Biased Against Introverts?
they show passion through higher quality of work and in conveying positive emotions, and less frequently through body language and voice, immersion, social interactions, and quantity of work. The results of the study indicate that... View Details
Keywords: by Ben Rand
- 17 May 2017
- Research & Ideas
Minorities Who 'Whiten' Job Resumes Get More Interviews
are not necessarily all talk when they say they’re pro-diversity. Maybe the diversity values are there, but they just haven’t been translated from the person who writes the job ad to the person who is screening resumes.” But clearly the... View Details
Keywords: by Dina Gerdeman
- 17 Sep 2013
- First Look
First Look: September 17
rate. Our results suggest that low pay rates are, in and of themselves, unlikely to promote dishonesty. Instead, it is the salience of upward social comparisons that encourages the poorly compensated to cheat. September 2013 Empirical Methods in Natural View Details
Keywords: Sean Silverthorne
- 31 Aug 2015
- Research & Ideas
How Ben Franklin’s ‘Way to Wealth’ Introduced American Capitalism to the World
of wisdom and many others were made famous by Benjamin Franklin in his 1758 essay known as The Way to Wealth, first published as a sermon delivered by “Father Abraham” in Poor Richard’s Almanack. “I’m interested in how ideas reflect but also change economic... View Details
Keywords: by Julia Hanna
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
at least in the U.S. the average consumer is pretty unaware of these programs. Companies that want to differentiate themselves in this way need to figure out how to do so. If it involves a cost premium, how can that be translated into a... View Details
Keywords: by Martha Lagace
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
personal blog, or, on a less time-consuming scale, provide brief synopses of their research on Facebook, LinkedIn, or Twitter. The slideshow below shows three examples in which the findings of an academic paper (top of the slide) were View Details
- 04 Feb 2022
- Book
Beyond the Cold War: Reinventing Socialism in 5 Countries
alliances, United Nations votes, or foreign policy positions. This geopolitical bipolarity was translated to the realm of domestic politics—particularly in the West, where many on the Left sought to distance themselves from the so-called... View Details
Keywords: by Dina Gerdeman
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under... View Details
Keywords: by Susan Young
- 13 Aug 2024
- Op-Ed
Can AI Save Physicians from Burnout?
procedure performed or patient seen, without explicit rewards for the quality of the services rendered. This model translates internally into an incentive system that prioritizes patient volume over patient value. That is, physicians are... View Details
- 04 Jan 2012
- First Look
First Look: January 4
process. The paper explores how entrepreneurs and firms translated societal values into brands, globalized them, and changed societal perceptions of beauty as a result. It also shows the limitations of the homogenization achieved by firms... View Details
Keywords: Carmen Nobel
- 23 Mar 2003
- Research & Ideas
Putting the Project Puzzle Together
organizations also have an involved information-literate senior management (for example, Cisco), as well as deeply competent, general-management-articulate IT managers who are able to translate their technologies into a View Details
Keywords: by Martha Lagace
- 25 Jun 2014
- Lessons from the Classroom
FIELD Trip: Conquering the Gap Between Knowing and Doing
first day talking to the global partner and reviewing objectives. The next day, they take cars and translators to interview potential customers. If all goes well, they'll generate insights like those students had about laptops in China.... View Details
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
willingness to experiment. They’re seen as being psychologically safe, highly collaborative, and nonhierarchical. And research suggests that these behaviors translate into better innovative performance. But despite the fact that... View Details
Keywords: Dina Gerdeman
- 09 May 2011
- Research & Ideas
Moving From Bean Counter to Game Changer
decisions were discussed and made. Then she moved to expand her risk management process throughout the bank. She handed out 10,000 booklets that presented the department's view and expertise in areas including market risk, credit risk, and operational risk. All the... View Details
- 21 Apr 2014
- Research & Ideas
Bio-Piracy: When Western Firms Usurp Eastern Medicine
translated from multiple Indian languages into English, German, Japanese, French, and Spanish. Is an ages-old turmeric remedy for wounds patentable?Photo: iStockPhoto Choudhury and Khanna aimed to find out... View Details
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
influences. This discourse hence suggested that this art had so far been aesthetically misjudged, therefore implying that it had also been economically undervalued. Saffronart and the other auction houses (Christie's, Sotheby's, Phillips, and Bonhams) were able to... View Details
Keywords: by Sean Silverthorne