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- All HBS Web
(3,967)
- People (12)
- News (1,389)
- Research (1,720)
- Events (17)
- Multimedia (43)
- Faculty Publications (870)
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- September 2014 (Revised April 2016)
- Case
Cree Inc.: Introducing the LED Light Bulb
By: John Gourville and Michael Norris
Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details
Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina
Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Case 515-026, September 2014. (Revised April 2016.)
- 11 Jan 2024
- News
"He Always Led with Values."
- June 2015 (Revised January 2017)
- Case
Epistar and the Global LED Market
By: Willy C. Shih, Chen-Fu Chien and Hung-Kai Wang
It took BJ Lee many years to learn how to navigate the patent minefield that was the global LED industry. When his company was first spun off from the Industrial Technology Research Institute in Taiwan, he thought the essence of a good IP strategy was to develop a... View Details
Keywords: Intellectual Property Management; Patenting; Patent Litigation; Intellectual Property; Patents; Electronics Industry; Semiconductor Industry; Asia; United States; Japan; Taiwan
Shih, Willy C., Chen-Fu Chien, and Hung-Kai Wang. "Epistar and the Global LED Market." Harvard Business School Case 615-053, June 2015. (Revised January 2017.)
- 19 Oct 2017
- News
Everyday People Who Led Momentous Change
- 11 May 2009
- News
Analysis: Open field led by Harvard
- March 25, 2001
- Article
An Information Age Led by Business, So Far
By: Nancy F. Koehn
Koehn, Nancy F. "An Information Age Led by Business, So Far." New York Times (March 25, 2001).
- 05 Mar 2013
- News
LED Bulb Firms Wait for Light to Go On
- April 2016
- Teaching Note
Cree Inc.: Introducing the LED Light Bulb
By: John Gourville and Michael Norris
This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details
- 17 Aug 2010
- News
Economy Led to Cuts in Use of Health Care
- 01 Nov 2012
- News
The Idea That Led to 10 Years of Double-Digit Growth
- October 2020
- Case
HOPE and Transformational Lending: Netflix Invests in Black Led Banks
By: John D. Macomber and Janice Broome Brooks
Following the killing of George Floyd on Memorial Day in 2020, the large US corporation Netflix elected to make a "transformational deposit" of $10 million into Hope Credit Union (HCU), a small Black led community development finance institution (CDFI) based in... View Details
- May 2010 (Revised May 2010)
- Case
Lighting the Future: LEDs and Your Living Room
By: David J. Collis and Mary Furey
- 02 Dec 2008
- News
How the ascent of money led to crisis
- 01 Apr 2000
- News
Real World Issues Aired at Student Led Conferences
characterized the conference as "a community-wide call to action" and an opportunity to explore the role of HBS graduates in contributing to development in the African-American community. On the opening day of the conference, alumni participants enjoyed a return to the... View Details
Keywords: Mary Ellen Gardner
- 30 Nov 2021
- News
Once Led by Founders, Twitter Set for Fresh Path
- 04 Jun 2018
- News
Frank Carlucci, Carlyle Chairman Who Led Pentagon, Dies at 87
- 25 Jan 2017
- News
How a Harvard Pickup Game Led to the GE-Celtics Marketing Deal
- 24 Apr 2014
- News
Helping one child led to improving the lives of thousands
Gerald Chertavian (MBA 1992) volunteered as a Big Brother and saw firsthand how urban youth suffered from a lack of job options. He wrote his HBS application essay about starting a program to connect those young adults with a growing need for entry-level labor. After... View Details