Publications

September 2016 (Revised September 2016)
Case

Spectio: A Digital Lighting Company

By: Rajiv Lal and Sarah McAra

Spectio Tech, founded in 2005, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use—by up to 90% in some... View Details

Keywords: Internet Of Things; IoT; LED Lighting; Start-up; Energy Efficiency; Information Technology; Technology Adoption; Technological Innovation; Business Startups; Internet and the Web

September 2014 (Revised April 2016)
Case

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris

Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details

Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina

05 Mar 2013
News

LED Bulb Firms Wait for Light to Go On

May 2010 (Revised May 2010)
Case

Lighting the Future: LEDs and Your Living Room

By: David J. Collis and Mary Furey

05 Mar 2020
News

Green Light

heard entrepreneurs discuss how they can manipulate the LED lighting to create arugula with different flavor profiles, for example, even varying the spiciness. “But at the end of the day, how much does... View Details

Keywords: Dan Morrell; photographed by Scott Nobles

History's Guiding Light

fascinated me; it inspired me to pursue my doctoral studies and delve into business scholarship. The HBS Business History Initiative provided me both the historical tools and the space to explore. I was thrilled to have the opportunity to take the Business History... View Details

March 2011 (Revised February 2014)
Case

Cree, Inc.: Which Bright Future?

By: David J. Collis, Mary Furey and Matthew Shaffer

After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details

01 Dec 2022
News

A Quiet Force: Remembering Jay Light

course developer. As Dean, he led HBS through some of the most momentous and challenging times in its history. In 2008, as the global economic crisis unfolded, Light acted swiftly to strengthen the School’s... View Details

Keywords: leadership; HBS Dean; obituary; academia

2014
Article

The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality

By: M. Kouchaki, F. Gino and A. Jami

Drawing on the embodied simulation account of emotional information processing, we argue that the physical experience of weight is associated with the emotional experience of guilt and thus that weight intensifies the experience of guilt. Across four studies, we found... View Details

Keywords: Moral Sensibility; Behavior; Nutrition; Emotions; Weight

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01 Jun 2001
News

"Unheard Voices" Brings to Light Three Centuries of American Women at Work

currently documenting late-19th- and early-20th-century materials, which show women’s progress as office and industrial workers, professionals, and entrepreneurs. “The Western Electric Hawthorne study is probably the gem from this period,” notes Bouricius. View Details

Keywords: Deborah Blagg; Professor Elton Mayo; Business Schools & Computer & Management Training; Educational Services; News, Library, Internet, and Other Services; Information

2024
Working Paper

The Fading Light of Democratic Capitalism: How Pervasive Cronyism and Restricted Suffrage Are Destroying Democratic Capitalism as a National Ideal…and What to Do about It

By: Malcolm S. Salter

What are we to do about declining public trust and confidence in democratic capitalism, which many citizens consider a cornerstone of our national ideology and identity? While the answer is not entirely clear, I argue in this essay that any effort aimed at restoring... View Details

Keywords: Government Administration; Economic Systems; Trust; United States

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February 2013 (Revised December 2015)
Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice

Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details

Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston

March 2019 (Revised May 2019)
Case

Philips Lighting: Light-as-a-Service

By: Mark R. Kramer, Thijs Geradts and Bhanuteja Nadella

As LEDs with a 25-year lifespan replace incandescent lightbulbs, Philips Lighting faced major disruption and began to explore a new shared value business model of selling light as a service. Although it offers better profit margins and a reduced environmental... View Details

Keywords: Disruptive Innovation; Business Model; Organizational Change and Adaptation; Competitive Strategy

23 Oct 2022
News

Jay Light, former HBS dean, dies at 81

2014
Article

Are Patents Creative or Destructive?

By: Tom Nicholas

Current debate over patent aggregation has led to renewed interest in the long-standing question concerning whether patents are a creative or a destructive influence on the process of technological development. In this paper I examine the basic patent tradeoff between... View Details

Keywords: Innovation; Incentives; Patents; Technological Innovation; Motivation and Incentives

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April 2019
Case

Coup or Crime? The Case of Carlos Ghosn

By: Aiyesha Dey, Jonas Heese and Puneet Brar

This case explores the interplay of global corporations, management styles, and local traditions through the high profile arrest of auto industry icon, Carlos Ghosn, in November 2018. The case allows students to debate opposing theories that led to the arrest and... View Details

Keywords: Management Style; Globalized Markets and Industries; Problems and Challenges; Ethics; Governance Controls

30 Nov 2021
In Practice

What's the Role of Business in Confronting Climate Change?

The 26th annual United Nations Climate Change Conference of the Parties, also known as COP26, ended with a hard-fought pact that called on businesses and governments to meet their climate change goals faster. The event followed an August report by the Intergovernmental... View Details

Keywords: by Lynn Schenk and Dina Gerdeman

January 2002 (Revised June 2003)
Case

Abelli and Saviotti at Banca Commerciale Italiana (A)

By: Tiziana E. Casciaro, Kathleen L. McGinn and Massimiliano Belingheri

In 1999, a powerful struggle amidst complex corporate and interpersonal networks led to the failed merger between Banca Commerciale Italiana and Unicredito Italiano--two of Italy's largest banking groups. This case analyzes the actions of Abelli and Saviotti, co-CEOs... View Details

Keywords: Mergers and Acquisitions; Networks; Banks and Banking; Business Strategy; Power and Influence; Crisis Management; Government and Politics; International Finance; Failure; Banking Industry; Italy

March 2022 (Revised April 2022)
Teaching Note

Spotify's Audio-First Strategy: Leading the Podcasting Market

By: Hong Luo and Carol Lin

Teaching Note for HBS Case No. 721-439. Within 15 years, CEO Daniel Ek had led Spotify from an ambitious startup to a multi-billion dollar company that had transformed the music industry. As part of Spotify’s next phase of growth, the platform would invest heavily in... View Details

Keywords: Business Startups; Growth and Development Strategy; Business Divisions; Customer Relationship Management; Revenue; Music Industry