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Robert Kraft

March 1991 (Revised May 1995)
Case

Kraft General Foods: The Merger (A)

By: David J. Collis

Describes Philip Morris' acquisitions of General Foods in 1985 and Kraft, Inc. in 1989, focusing on the integration of Kraft and General Foods that forms a $30 billion food subsidiary. Details the steps required to merge these two large companies, emphasizing the... View Details

Keywords: Mergers and Acquisitions; Business Subsidiaries; Business or Company Management; Managerial Roles; Business Processes; Cooperation; Integration; Food and Beverage Industry

April 2019 (Revised October 2020)
Case

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery

On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down,... View Details

Kraft created a multi-million dollar processed food supply company. He was instrumental in perfecting the method of preserving cheese, so that it could be stored for a longer period of time in any climate. Consumption of cheese in America... View Details

Keywords: Food & Tobacco

April 1995 (Revised May 1995)
Case

Kraft General Foods: The Merger (B)

By: David J. Collis and Elizabeth Wynne Johnson

Discusses the recent decision to blend the previously separate Kraft and General Foods units into one operating company with a focus on the creation of a single massive sales force. View Details

Keywords: Mergers and Acquisitions; Salesforce Management; Corporate Strategy; Consumer Products Industry; Food and Beverage Industry

May 2020
Teaching Note

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery

Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had... View Details

Keywords: Marketing; Marketing Strategy; Brands and Branding; Consumer Products Industry; Food and Beverage Industry; United States

January 2022 (Revised November 2023)
Case

Expanding the Culture of Learning at Kraft Heinz

By: Ashley V. Whillans and Carolyn Watson

The Kraft Heinz Company (KHC) was an American food company formed in 2015 by the merger of Kraft Foods Group, Inc and the H.J. Heinz Company. The company sold food products like Heinz Ketchup, Kraft Mac & Cheese, Kool-Aid, and Philadelphia cream cheese to supermarkets,... View Details

Keywords: Learning; Culture; Work Culture; Workplace Practices; Mergers; Mergers and Acquisitions; Competitive Advantage; Human Capital; Training; Performance Evaluation; Growth and Development; Personal Development and Career; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Food and Beverage Industry

Video

Introducing the Kraft Precision Medicine Accelerator at Harvard Business School

07 Apr 2022
News

HBS Announces New Robert K. Kraft Family Fellowship Fund

01 May 2005
News

Kraft der Vielfalt (Power of Diversity)

29 Mar 2023
News

Robert Kraft Launches Campaign to Combat Antisemitism

Photo courtesy New England Patriots Photo courtesy New England Patriots New England Patriots owner Robert Kraft (MBA 1965) launched a $25 million "Stand Up to Jewish Hate" campaign last week, which is "aiming to raise awareness nationwide... View Details

27 Apr 2025
News

Celebrating 40 Years of Kraft Family Fellowships

Robert Kraft (center) and Jonathan Kraft and Dean Srikant Datar (second row, center) gathered recently with Kraft Family Fellowship recipients and guests to celebrate the 40th anniversary of the founding of the first Kraft fellowship fund at HBS. Photos by Ethi... View Details

18 Nov 2015
News

Robert and Myra Kraft Family Foundation Establish $20 Million Endowment at Harvard Business School

01 Feb 2015
News

Jonathan Kraft is Prepared for Next Step

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

November 1994
Case

Kraft General Foods - Risk Management Philosophy

By: Ray A. Goldberg

Keywords: Risk Management; Food and Beverage Industry