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Kraft Accelerator

AUG 2019 | Under the Datascope Under the DataScope is a six-episode podcast series from the Kraft Precision Medicine Accelerator at Harvard Business School, showcasing the most important companies that bring data & analytics technologies... View Details

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Kraft Accelerator

Use the Tools Use the Tools Write your playbook With a strong foundation of strategy, leadership, and investment, you can begin to write a plan that will help you reach your cure. Below are the tools you need to take on these steps. You’ll also find examples of how an... View Details

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Kraft Accelerator

Hear Our Mission Hear Our Mission The Generation of Cures Following the loss of Myra Kraft, the Kraft Family Foundation vowed to get better solutions for patients. Speaking with a number of cure-seeking organizations, they asked a... View Details

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Kraft Accelerator

Find More Resources Find More Resources Recent Publications Partnering with the VA to Accelerate Cures and Reduce Disparities HBS Kraft Precision Medicine Accelerator Innovative Funding Approaches to Get Breakthrough Science Applied to... View Details

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Kraft Accelerator

built around business efficiencies. The Harvard Business School Kraft Precision Medicine Accelerator was conceived to change that. Together, we can move medicine forward In 2015, our work began with one question: how do we bring more... View Details

March 1991 (Revised May 1995)
Case

Kraft General Foods: The Merger (A)

By: David J. Collis

Describes Philip Morris' acquisitions of General Foods in 1985 and Kraft, Inc. in 1989, focusing on the integration of Kraft and General Foods that forms a $30 billion food subsidiary. Details the steps required to merge these two large companies, emphasizing the... View Details

Keywords: Mergers and Acquisitions; Business Subsidiaries; Business or Company Management; Managerial Roles; Business Processes; Cooperation; Integration; Food and Beverage Industry

Profile

Robert Kraft

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Kraft Accelerator

Get Inspired Get Inspired What makes cure-seekers successful? You have the power to make your cure a reality, but it doesn’t come easily. When we look at the best models out there, we see a clear distinction between the organizations that prosper, and those that fall... View Details

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Kraft Accelerator

Learn from Leaders Learn from Leaders Convening expertise that transcends industry As we set out to make a plan that would enable anyone to move their treatment forward, we knew we couldn’t do it alone. We brought in 300+ experts from outside the traditional medical... View Details

April 2019 (Revised October 2020)
Case

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery

On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down,... View Details

May 2020
Teaching Note

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery

Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had... View Details

Keywords: Marketing; Marketing Strategy; Brands and Branding; Consumer Products Industry; Food and Beverage Industry; United States

Kraft created a multi-million dollar processed food supply company. He was instrumental in perfecting the method of preserving cheese, so that it could be stored for a longer period of time in any climate. Consumption of cheese in America... View Details

Keywords: Food & Tobacco

April 1995 (Revised May 1995)
Case

Kraft General Foods: The Merger (B)

By: David J. Collis and Elizabeth Wynne Johnson

Discusses the recent decision to blend the previously separate Kraft and General Foods units into one operating company with a focus on the creation of a single massive sales force. View Details

Keywords: Mergers and Acquisitions; Salesforce Management; Corporate Strategy; Consumer Products Industry; Food and Beverage Industry

08 Apr 2022
News

Kraft donates $24M to Harvard Business School

Video

Introducing the Kraft Precision Medicine Accelerator at Harvard Business School

January 2022 (Revised November 2023)
Case

Expanding the Culture of Learning at Kraft Heinz

By: Ashley V. Whillans and Carolyn Watson

The Kraft Heinz Company (KHC) was an American food company formed in 2015 by the merger of Kraft Foods Group, Inc and the H.J. Heinz Company. The company sold food products like Heinz Ketchup, Kraft Mac & Cheese, Kool-Aid, and Philadelphia cream cheese to supermarkets,... View Details

Keywords: Learning; Culture; Work Culture; Workplace Practices; Mergers; Mergers and Acquisitions; Competitive Advantage; Human Capital; Training; Performance Evaluation; Growth and Development; Personal Development and Career; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Food and Beverage Industry