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- March 1999
- Case
Eastman Kodak Company
By: Robert J. Dolan
Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. A rewritten version of an... View Details
Keywords: Segmentation; Product Positioning; Price; Brands and Branding; Product Launch; Consumer Products Industry
Dolan, Robert J. "Eastman Kodak Company." Harvard Business School Case 599-106, March 1999.
- November 2018 (Revised August 2020)
- Case
The Reinvention of Kodak
By: Ryan Raffaelli and Christine Snively
The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry... View Details
Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
Raffaelli, Ryan, and Christine Snively. "The Reinvention of Kodak." Harvard Business School Case 419-012, November 2018. (Revised August 2020.)
- February 1994 (Revised May 1995)
- Case
Eastman Kodak Co.: Funtime Film
By: Robert J. Dolan
Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. View Details
Keywords: Product Positioning; Competition; Price; Product Launch; Brands and Branding; Consumer Products Industry
Dolan, Robert J. "Eastman Kodak Co.: Funtime Film." Harvard Business School Case 594-111, February 1994. (Revised May 1995.)
- April 2003 (Revised February 2004)
- Case
Kodak (A)
By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi
The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details
Keywords: History; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry
Gavetti, Giovanni M., Rebecca Henderson, and Simona Giorgi. "Kodak (A)." Harvard Business School Case 703-503, April 2003. (Revised February 2004.)
- September 1992
- Case
Kodak Business Imaging Systems Division
By: Marie-Therese M. Flaherty and Steven C. Wheelwright
Describes Kodak's decision regarding a manufacturing site for some of its products. Compares several types of products (with different cost structures) and several worldwide locations (with different characteristics). Provides a framework (model) for comparing and... View Details
Keywords: Framework; Production; Product; Global Range; Supply Chain Management; Factories, Labs, and Plants; Electronics Industry
Flaherty, Marie-Therese M., and Steven C. Wheelwright. "Kodak Business Imaging Systems Division." Harvard Business School Case 693-043, September 1992.
- 12 Jan 2012
- News
Technological change The last Kodak moment?
- 06 Jan 2012
- News
A Digital Death? Why Kodak Stopped Clicking
- November 2004 (Revised November 2005)
- Case
Kodak and The Digital Revolution (A)
By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi
The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details
Keywords: History; Information Technology; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry
Gavetti, Giovanni M., Rebecca Henderson, and Simona Giorgi. "Kodak and The Digital Revolution (A)." Harvard Business School Case 705-448, November 2004. (Revised November 2005.)
- February 2025
- Teaching Note
The Reinvention of Kodak
By: Ryan Raffaelli
Teaching Note for HBS Case Nos. 419-012 and 421-704. View Details
- October 1992
- Supplement
Eastman Kodak Co.: Perspectives on Outsourcing
Applegate, Lynda M. "Eastman Kodak Co.: Perspectives on Outsourcing." Harvard Business School Video Supplement 193-506, October 1992.
- 24 Dec 2011
- News
As Kodak struggles, Eastman Chemical thrives
- September 2020
- Case
The Reinvention of Kodak (A) Multimedia Case
By: Ryan Raffaelli
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
Raffaelli, Ryan. "The Reinvention of Kodak (A) Multimedia Case." Harvard Business School Multimedia/Video Case 421-704, September 2020.
- March 1991
- Case
Kodak and Polaroid: Consumer Compensation
By: John A. Quelch
Quelch, John A. "Kodak and Polaroid: Consumer Compensation." Harvard Business School Case 591-015, March 1991.
- April 2016 (Revised February 2017)
- Supplement
Eastman Kodak Company: Restructuring a Melting Ice Cube
By: Stuart C. Gilson, John D. Dionne and Sarah L. Abbott
In May 2013, senior managers of GSO Capital Partners, an $80 billion credit-oriented investment firm owned by The Blackstone Group, are considering what to do next with their investment in the senior secured debt of Eastman Kodak Company. Once a great company and an... View Details
- August 2015 (Revised October 2023)
- Case
Eastman Kodak Company: Restructuring a Melting Ice Cube
By: Stuart C. Gilson, John D. Dionne and Sarah L. Abbott
In May 2013, senior managers of GSO Capital Partners, an $80 billion credit-oriented investment firm owned by The Blackstone Group, are considering what to do next with their investment in the senior secured debt of Eastman Kodak Company. Once a great company and an... View Details
Gilson, Stuart C., John D. Dionne, and Sarah L. Abbott. "Eastman Kodak Company: Restructuring a Melting Ice Cube." Harvard Business School Case 216-006, August 2015. (Revised October 2023.)
- July 1991 (Revised September 1995)
- Case
Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances
In January 1988, Colby Chandler, Kodak CEO, created the Corporate Information Systems (CIS) and appointed Katherine Hudson head. She at once became the first head of IT and first woman corporate vice president in the company. Throughout 1989, Hudson inaugurated a... View Details
Keywords: Corporate Strategy; Information Technology; Partners and Partnerships; Organizational Structure; Success; Trends; Information Management; Service Operations; Manufacturing Industry
Applegate, Lynda M. "Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances." Harvard Business School Case 192-030, July 1991. (Revised September 1995.)
- September 1986 (Revised February 2007)
- Case
Solagen: Process Improvement in the Manufacture of Gelatin at Kodak
By: Dorothy A. Leonard and Brian DeLacey
Kodak must decide whether to make a major investment in a production facility designed around a new technique for producing the gelatin critical to so many film and paper products. Currently, gelatin making is an arcane art, unchanged in 150 years and heavily dependent... View Details
Keywords: Arts; Buildings and Facilities; Factories, Labs, and Plants; Experience and Expertise; Engineering; Investment; Time Management; Production; Research and Development; Semiconductor Industry
Leonard, Dorothy A., and Brian DeLacey. "Solagen: Process Improvement in the Manufacture of Gelatin at Kodak." Harvard Business School Case 687-020, September 1986. (Revised February 2007.)
- September 2020
- Supplement
The Reinvention of Kodak (A) Case Supplement
By: Ryan Raffaelli
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
Raffaelli, Ryan. "The Reinvention of Kodak (A) Case Supplement." Harvard Business School Multimedia/Video Supplement 421-707, September 2020.
- April 1997
- Teaching Note
Eastman Kodak Company: Funtime Film TN
By: Robert J. Dolan
Teaching Note for (9-594-111). View Details