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  • All HBS Web  (116)
    • News  (97)
    • Research  (14)
  • Faculty Publications  (1)

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  • All HBS Web  (116)
    • News  (97)
    • Research  (14)
  • Faculty Publications  (1)
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Julia B. Austin

Julia Austin is a Senior Lecturer at Harvard Business School’s Rock Center for Entrepreneurship where she currently teaches Startup Operations. Julia is also a certified Executive Coach, board member, startup advisor and angel investor as well as the founder of Good For Her, a non-profit community for women founders that fosters their growth as they navigate their entrepreneurial journeys. Prior...

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  • 17 Feb 2003
  • Research & Ideas

Tales of the Newly-minted MBA

How do real-world conditions and shifting personal priorities influence a young MBA's early career path—those first five to ten years that executives remember as being of such critical importance? To find... View Details
Keywords: by Julia Hanna
  • 05 Apr 2010
  • Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

bridge the gap that a lot of young people experience between a very exciting digital reality and the dead world of the textbook." On an emotional level, the death of the paper textbook will carry less... View Details
Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation
  • 18 Sep 2006
  • Research & Ideas

When Words Get in the Way: The Failure of Fiscal Language

usage. Were it used, this year's reported deficit would be some $750 billion higher. What is real about economic policy is the massive redistribution of spending power from young and future generations to... View Details
Keywords: by Julia Hanna
  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

brand's appeal with a new generation of customers. "When they think of crystal and fine china, most young people remember their mother saying, 'Don't you dare touch it,'" remarks Foley. As... View Details
Keywords: by Julia Hanna; Consumer Products
  • 24 Jan 2011
  • HBS Case

Terror at the Taj

On November 26, 2008, 175 people died in Mumbai, India, when 10 terrorists simultaneously struck sites. Of the five locations—all well-known landmarks—the beautiful domes of the hotel known as the Taj Mahal Palace and Tower would become... View Details
Keywords: by Julia Hanna; Accommodations
  • 16 May 2018
  • Research & Ideas

How Companies Managed Risk (and Even Benefitted) in World War Internment Camps

engineers, chemists, and technicians are interned as prisoners of war in Ahmednagar. ...We all want that after the victorious war, patriotic, courageous young Germans go abroad again as commercial pioneers.... View Details
Keywords: by Julia Hanna; Manufacturing
  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

the "consumer" label altogether. It's too limiting. Deighton cites Dove's "Real Beauty" campaign, a multiphase effort with an underlying theme that subverts traditional beauty product messages of aspiration and perfection. In one ad,... View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • 04 Dec 2006
  • Research & Ideas

The Money Connection—Understanding VC Networks

rather than single firms. And most young companies are very narrow in scope in terms of the scope of their internal activities, which means that they need to extensively partner with other companies to bring... View Details
Keywords: by Julia Hanna; Financial Services
  • 07 Aug 2000
  • Research & Ideas

The Business of Biotech

development capabilities and strong senior management. "Once you attract bright, young scientists," he says, "you need to get them to realize this is not a postdoc lab, this is a business.... View Details
Keywords: by Julia Hanna; Biotechnology; Health; Technology
  • 17 Dec 2008
  • Lessons from the Classroom

‘Ted Levitt Changed My Life’

columnist and best-selling author). Ultimately, the printed word brought Levitt to HBS, when Edward Bursk, editor of the Harvard Business Review, asked the young University of North Dakota professor View Details
Keywords: by Julia Hanna; Education; Retail
  • 08 Oct 2012
  • Research & Ideas

The Immigrants Who Built America’s Financial System

establishing the struggling young country's financial system. In The Founders and Finance: How Hamilton, Gallatin, and Other Immigrants Forged a New Economy, Thomas McCraw, the... View Details
Keywords: by Julia Hanna; Financial Services; Banking
  • 17 Dec 2001
  • Research & Ideas

Enterprising Women

is developing stem cell products to treat cancer, genetic disorders, and immune deficiencies. Keep Business Model Fluid "Know your timing," advised Susan Willet Bird, founder View Details
Keywords: by Julia Hanna
  • 11 Jun 2024
  • In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman
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