J. Sterling Livingston - Publications - Faculty & Research

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22 Aug 2012
Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

one has long been the burning question for clients and their agencies," says Alvin J. Silk, the Lincoln Filene Professor of Business Administration, Emeritus, at Harvard Business School. "Hence the famous saying attributed in US... View Details

Keywords: by Michael Blanding; Advertising

09 Dec 2002
Research & Ideas

Unilever—A Case Study

that the two companies should at all times pay dividends of equivalent value in sterling and guilders. There were two head offices—in London and Rotterdam—and two chairmen. Until 1996 the "chief executive" role was performed by... View Details

Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

1960
Other Unpublished Work

Radio Station WCMF - HBS Analysis and Decision Case

By: J. Ronald Fox and J. Sterling Livingston

Keywords: Media; Decision Making; Media and Broadcasting Industry

Citation

1961
Other Unpublished Work

Radio Station WECB - HBS Analysis and Decision Case

By: J. Ronald Fox and J. Sterling Livingston

Keywords: Media; Decision Making; Media and Broadcasting Industry

Citation

20 Sep 2016
First Look

September 20, 2016

Feeley, Robert S. Kaplan, and Steven J. Frank Abstract—Question: Can we create a value-based tool to visualize the outcomes and cost of various treatments that could facilitate patient-centered decision making? Summary Answer: We... View Details

Keywords: Sean Silverthorne