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- All HBS Web
(267)
- News (56)
- Research (140)
- Events (7)
- Multimedia (1)
- Faculty Publications (69)
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- 11 Feb 2014
- News
The Unexpected Benefits of Rapid Prototyping
- 13 Sep 2021
- News
Science: The Unlikely Frontier for New Business Ideas
- 05 Feb 2013
- News
The Social Sector Needs to Take More Risk and Accept Failure
- 01 Dec 2023
- News
Thinking Ahead
personalization for a customer, thinking through the right shelf assortment in a store, or stocking a warehouse, it implies changes in your process.” Finally, AI’s ability to rapidly test different options demands an experimental, supportive culture, requiring agile... View Details
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
knowledge of the health care sector. While still at HBS, the teammates did preliminary work by visiting a senior center in a Boston suburb to understand how comfortable seniors were with technology. In Buenos Aires, the team used design thinking to identify new... View Details
Keywords: Jennifer Gillespie
- 01 Sep 2023
- News
Solving for Z
get to decide how they work. Chen has seen an increasing tendency toward multifunctional squads of people from various disciplines (engineering and design, marketing and sales) who work together to rapidly iterate solutions to whatever... View Details
- 17 Dec 2015
- News
Design Thinking: Hands-On Learning At The Harvard Innovation Lab
Professor Srikant Datar’s creative problem-solving course, Design Thinking and Innovation, brings students together to hone their skills in identifying opportunities, prototyping solutions, and iterating to meet customer needs. “Creative... View Details
- 23 Oct 2019
- News
Hands-on Simulations Complement the Case Method
students work in small teams to develop a product (beer) and bring it to market. By analyzing data and collaborating on design, pricing, packaging, manufacturing, and marketing, teams compete as they test their ideas and iterate their... View Details
Keywords: Educational Innovation
- 01 Jun 2025
- News
Barbie: Reviving a Cultural Icon at Mattel
It’s a good fit because Barbie was on the downswing at one point, and they introduced various iterations of the doll, but it still needed a bigger boost. The new CEO’s approach—this idea that ‘We’re not a toy company anymore; we’re an IP... View Details
- 28 May 2019
- News
Case Study: Building the Base
based on that iterative process, rather than jumping in with both feet to create a comprehensive digital platform from day one. —Darria Long Gillespie (MBA 2005) Given all the political turmoil, News Bling should stay the course, build... View Details
- 01 Dec 2020
- News
Well Matched
on me. I really believe in this company.” But for the most part, we don’t invest if we can’t both get there. We don’t make decisions lightly. It’s an iterative process. We just invested in one company that I think we first met a year and... View Details
- 25 Aug 2022
- News
Labs Enable Large-scale Research
LAB The rapid advancement of the crypto sector has sometimes been compared to the early days of the internet. As the internet sprints toward a Web3 future (Web 3.0, the next iteration of the World Wide Web) that will enable users to... View Details
- 02 Feb 2023
- News
Can We Really Engineer a Climate Fix?
well, but it was manual, requiring several redesigns and tweaks to perfect the models. It was frustrating. So Sabin designed a machine learning program that would test all of various parameters of club head design, iterate countless... View Details
- 25 Feb 2020
- News
From Das’s Desk
lessons learned. Many alumni noted in the survey that they found these sessions helpful because they consider their fellow alumni trusted advisors both professionally and personally. Based on your feedback and the survey, for the upcoming Reunion Weekend this June we... View Details
Keywords: Das Narayandas
- 01 Jun 2011
- News
The Best-Laid Plans
Runway, Good Start Genetics, EGG-energy, Urban Water Partners, RelayRides, and Birchbox, among others — the Business Plan Contest has grown and evolved from its first iteration in 1997. Back then, 37 teams submitted plans. Last year, a... View Details
- 21 Mar 2025
- News
What We Can Learn From “The Oracle of Wall Street”
kind of, I kind of ensnared him in that way. DM: Was he happy with it by the end? TB: By the end he was. So we worked together on the book starting that summer. We didn’t officially start calling it what it was for maybe, call it, six months or so. And then we worked... View Details
Keywords: Finance
- 24 Oct 2013
- News
Searching for a Better Society
Olivier Dumon by Robert S. Benchley "I believe in an evidence-based, data-driven, iterative product-development process." How many of us can reduce the central truths we've learned in business to a single sentence? Olivier Dumon (MBA... View Details
- 01 Sep 2016
- News
Research Brief: Cultivating Creativity through Competition
freelance designers submit potential logos, and companies pay a few hundred dollars for the logo they like best. Throughout the process, designers receive one- to five-star ratings from the clients on their work, and iterate on their... View Details
Keywords: Erin Peterson
- 01 Jun 2009
- News
Faculty Books
given predictable, reliable, low-cost care) and iterative (the patient’s condition is unknown; tremendous resources may be required for diagnosis and treatment, often with uncertain outcomes). To reduce costs and manage care effectively,... View Details