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- All HBS Web
(256)
- News (54)
- Research (136)
- Events (3)
- Multimedia (1)
- Faculty Publications (64)
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- 11 Feb 2014
- News
The Unexpected Benefits of Rapid Prototyping
- 13 Sep 2021
- News
Science: The Unlikely Frontier for New Business Ideas
- 05 Feb 2013
- News
The Social Sector Needs to Take More Risk and Accept Failure
- 01 Sep 2023
- News
Solving for Z
get to decide how they work. Chen has seen an increasing tendency toward multifunctional squads of people from various disciplines (engineering and design, marketing and sales) who work together to rapidly iterate solutions to whatever... View Details
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
knowledge of the health care sector. While still at HBS, the teammates did preliminary work by visiting a senior center in a Boston suburb to understand how comfortable seniors were with technology. In Buenos Aires, the team used design thinking to identify new... View Details
Keywords: Jennifer Gillespie
- 25 Feb 2020
- News
From Das’s Desk
lessons learned. Many alumni noted in the survey that they found these sessions helpful because they consider their fellow alumni trusted advisors both professionally and personally. Based on your feedback and the survey, for the upcoming Reunion Weekend this June we... View Details
Keywords: Das Narayandas
- 15 Jun 2021
- News
Case Study: Inside Story
approach to marketing works. The scrappy activities that have kept them close to the customer, and let them iterate quickly on messaging and product, can start taking less of their time as they scale D2C marketing and partnership... View Details
- 05 Oct 2021
- News
Launch Signals
Ultimately, they hope their product will be unnecessary; until then, they are using feedback as the basic for future iterations of the Flare bracelet, particularly when it comes to style and other options. “That last thing we want to do... View Details
- 01 Jun 1997
- News
MBA Program:Rapid Innovation in '96
follow on topics such as business history; leadership, values, and ethics; society and enterprise; quantitative methods; and economics of markets. "By having two iterations of Foundations each year," says Wheelwright, "we've been able to... View Details
- 25 Aug 2022
- News
Ink: The Three-Step Startup
three-step process, and you can’t skip the second step. Solve is an iterative process. You will not get it right the first time. So iterate, test hypotheses, invest small amounts of resources at first, and make incremental progress to the... View Details
- 25 Aug 2022
- News
Case Study: Sound Check
improved long-term retention rates. In the early days, it’s best to optimize for product feedback. If it’s easier to sell to smaller customers (with more volume), stick with this segment and treat the feedback as gold. Rapidly iterate... View Details
- 20 Dec 2019
- News
The 19 Musts of 2019
Process is essentially design thinking, and it’s the framework that I live by to create, pilot, test, and iterate the products and insights underlying my business.” Courtesy source Courtesy source —Aishetu Fatima Dozie (MBA 2002), founder... View Details
- 01 Jun 2003
- News
Books
some of the most important ideas to emerge in a collaborative process are unrelated to any stated goal; that creativity requires an inherently iterative structure (trying and trying again); that “wrong” choices are necessary to make real... View Details
- 01 Jun 2013
- News
Minding The Gap
the district's failures has been held up as a model for other cities, Alonso underscores the iterative process required to effect system-wide improvement. "My first year at PELP, we were launching a huge reform effort that pushed... View Details
- 01 Dec 2011
- News
Reimagining the MBA
put students through an iterative business-development cycle on an accelerated basis. The FIELD faculty team worked closely with the heads of the other 10 required first-year courses to find points of synergy. Specific FIELD assignments... View Details
- 01 Mar 2023
- News
Clearing the Air
development of Project Bison, a planned direct air capture (DAC) facility in southwest Wyoming. Our strategy is focused on what we’re calling “modular open system architecture.” We are trying to build as much modularity into our system as possible so that we can learn... View Details
- 01 Apr 2001
- News
New Ventures New Gains
with asked tough questions that made us think about the critical issues and figure out if we had a viable business.” “John Deighton was — in a very positive way — a healthy skeptic,” says ZEFER’s Tjan of his faculty advisor. “He helped us push and refine our ideas so... View Details
- 17 Dec 2015
- News
Design Thinking: Hands-On Learning At The Harvard Innovation Lab
Professor Srikant Datar’s creative problem-solving course, Design Thinking and Innovation, brings students together to hone their skills in identifying opportunities, prototyping solutions, and iterating to meet customer needs. “Creative... View Details