Irobot - Publications - Faculty & Research

November 2017
Case

iRobot: Moving Beyond the Roomba

By: Rajiv Lal and Scott Johnson

The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company. View Details

Keywords: Irobot; Smart Home; Connected Home; Roomba; Vacuum; Mapping; Internet Of Things; Connected Products; Organizational Structure; Organizational Design; Information Infrastructure; Applications and Software; Digital Platforms; Mobile and Wireless Technology; Consumer Products Industry; Electronics Industry; Manufacturing Industry; Technology Industry; United States

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Educators

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12 Dec 2011
HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

running around the house," Nanda says. "After seeing its product in the field for some time, iRobot has since improved the original Roomba and is introducing other new products like the Scooba [a robot mop] that are targeted to... View Details

Keywords: by Carmen Nobel; Consumer Products

01 Dec 2011
News

Ticktock

Roomba turned out to be a gadget, a fad item, because after a while it was a hassle to use and provided little results, even if it was always fun to have it running around the house,” Nanda states. “After seeing its product in the field for some time, View Details

Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Manufacturing

Web

Faculty & Advisors | MBA

operated vehicles at Deep Sea Systems, and full-size walking dinosaurs at Walt Disney Imagineering R&D. Scott joined iRobot early in their life cycle and spent 10 years progressing from a Sr. Mechanical Engineer to Vice President roles.... View Details

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