Introductory Discount - Publications - Faculty & Research

September 2016
Article

History-based versus Uniform Pricing in Growing and Declining Markets

By: Oz Shy, Rune Stenbacka and David Hao Zhang

We analyze the Markov Perfect Equilibria of an infinite-horizon overlapping generations model with consumer lock-in to compare the performance of history-based and uniform pricing in growing and declining markets. Under history-based pricing, firms charge higher prices... View Details

Keywords: History-based Pricing; Introductory Discount; Uniform Pricing; Consumer Lock-in; High Switching Costs; Demand and Consumers; Competition; Price; Market Entry and Exit; Product Marketing

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February 1991 (Revised November 1993)
Supplement

Investment Analysis and Lockheed Tri Star

A set of five exercises in capital budgeting. Student calculates and compares various decision criteria (including IRR and NPV) for capital investment projects. This is an introductory case, where relevant cash flows are provided, and the focus is on the discounting... View Details

Keywords: Capital Budgeting; Manufacturing Industry; Air Transportation Industry

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Frequently Asked Questions | HBS Online

there a discount offered for completing multiple courses? Yes. If you’re a new HBS Online learner, you’ll pay full price for your first course and then receive a 30-percent past participant discount off your... View Details

05 Jun 2019
Research & Ideas

If Your Customers Don't Care What You Charge, What Should You Charge?

consumer inertia is a big deal in your market, it could be the case that you are not pricing appropriately,” MacKay says. “You may want to reduce prices to attract repeat customers down the line.” Companies often internalize consumer inertia by setting pricing... View Details

Keywords: by Kristen Senz; Energy

09 Aug 2011
First Look

First Look: August 9

experiment. The two experiments use the same methods and subject pool and examine games randomly selected from the same distribution. The current introductory paper presents the results of the estimation experiment and clarifies the... View Details

Keywords: Sean Silverthorne

13 Apr 2010
First Look

First Look: April 13

proxy for inflation and economic uncertainty. A decomposition of bond betas into a real cash flow risk component and a discount rate risk component shows that yield spreads have offsetting effects in each component. A widening yield... View Details

Keywords: Martha Lagace

29 Sep 2008
Research & Ideas

Financial Crisis Caution Urged by Faculty Panel

Liquidity Dean Jay Light began his introductory remarks by characterizing the crisis and collapse of housing prices as a test that has exposed how fragile the recently evolved U.S. financial system is. "Leverage, transparency, and... View Details

Keywords: by Martha Lagace; Financial Services

03 Nov 2015
First Look

November 3, 2015

that their ex post performance is lower. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50032 Cheaper by the Dozen: Using Sibling Discounts at Catholic Schools to Estimate the Price Elasticity of Private School... View Details