Publications
Publications
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- Faculty Publications (4)
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- December 2010
- Case
Everything or Nothing: Martti Ahtisaari and the Aceh Negotiations (A)
By: James K. Sebenius and Alex Green
In early 2005, Martti Ahtisaari planned negotiations to end the decades-long conflict between Acehnese insurgents and the Indonesian government that had claimed thousands of lives. The "modern" phase of the insurgency by the fighters from the Free Aceh Movement that... View Details
- December 2010
- Supplement
Everything or Nothing: Martti Ahtisaari and the Aceh Negotiations (B)
By: James K. Sebenius and Alex Green
Describes Martti Ahtisaari's negotiating strategies and tactics along with the results of his efforts to end the decades-long conflict between Acehnese insurgents and the Indonesian government that had claimed thousands of lives. View Details
- January 2010 (Revised August 2011)
- Case
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
- Teaching Interest
Digital Innovation and Transformation – MBA Elective Curriculum
By: Feng Zhu
Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details