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      • July–August 2025
      • Article

      Don’t Let an AI Failure Harm Your Brand

      By: Julian De Freitas
      How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
      Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
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      De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review 103, no. 4 (July–August 2025): 126–133.
      • 2025
      • Working Paper

      Pushing the Envelope: The Effects of Salary Negotiations

      By: Zoë B. Cullen, Bobak Pakzad-Hurson and Ricardo Perez-Truglia
      Salary negotiations are a widespread phenomenon that can shape key labor market outcomes, such as welfare and inequality. We provide novel empirical and theoretical insights into the causes and consequences of salary negotiations. We conducted two field experiments... View Details
      Keywords: Compensation and Benefits; Negotiation; Policy; Gender; Equality and Inequality; Welfare
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      Cullen, Zoë B., Bobak Pakzad-Hurson, and Ricardo Perez-Truglia. "Pushing the Envelope: The Effects of Salary Negotiations." NBER Working Paper Series, No. 33903, June 2025.
      • May 2025
      • Background Note

      Social Enterprise in Latin America

      By: Brian L. Trelstad and Karina Souza
      This research note provides an overview of the social enterprise ecosystem in Latin America, exploring current dynamics across key markets, including country-specific insights on Brazil, Mexico, Argentina, Colombia, Chile, and Central America. In a region characterized... View Details
      Keywords: Latin America; Brazil; Mexico; Argentina; Colombia; Chile; Impact Investing; Developing Countries and Economies; Social Entrepreneurship; Emerging Markets; Corporate Social Responsibility and Impact; Mission and Purpose; Ownership; Social Enterprise; Business Strategy; Equality and Inequality; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Latin America; Brazil; Mexico; Argentina; Colombia; Chile; Guatemala; Central America
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      Trelstad, Brian L., and Karina Souza. "Social Enterprise in Latin America." Harvard Business School Background Note 325-117, May 2025.
      • April 2025
      • Article

      An Anatomy of Crypto-Enabled Cybercrimes

      By: Will Cong, Campbell Harvey, Daniel Rabetti and Zong-Yu Wu
      The advent of cryptocurrencies and digital assets holds the promise of improving financial systems by offering cheap, quick, and secure transfer of value. However, it also opens up new payment channels for cybercrimes. Assembling a diverse set of public on- and... View Details
      Keywords: Cryptocurrency; Crime and Corruption; Technology Adoption; Currency; Policy
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      Cong, Will, Campbell Harvey, Daniel Rabetti, and Zong-Yu Wu. "An Anatomy of Crypto-Enabled Cybercrimes." Management Science 71, no. 4 (April 2025): 3622–3633.
      • April 2025
      • Article

      Skill Dependencies Uncover Nested Human Capital

      By: Moh Hosseinioun, Frank Neffke, Letian Zhang and Hyejin Youn
      Modern economies require increasingly diverse and specialized skills, many of which depend on the acquisition of other skills first. Here we analyse US survey data to reveal a nested structure within skill portfolios, where the direction of dependency is inferred... View Details
      Keywords: Competency and Skills; Human Capital; Personal Development and Career; Equality and Inequality; Analytics and Data Science
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      Hosseinioun, Moh, Frank Neffke, Letian Zhang, and Hyejin Youn. "Skill Dependencies Uncover Nested Human Capital." Nature Human Behaviour 9, no. 4 (April 2025): 673–687.
      • March 2025 (Revised April 2025)
      • Case

      Dominion Voting Systems v. Fox News

      By: Vincent Pons, Jesse M. Shapiro, Bharat Anand and Susan Pinckney
      The case examines the Dominion Voting Systems and Fox News defamation settlement based upon statements made on air in the aftermath of the 2020 presidential election. View Details
      Keywords: (General) Management; Business Earnings; Financial Statements; Change Management; Disruption; Volatility; Transition; Crime and Corruption; Cost vs Benefits; Decision Making; Decision Choices and Conditions; Decisions; Demographics; Ethics; Values and Beliefs; Corporate Finance; Cost; Governance; Governance Compliance; Governance Controls; Policy; Political Elections; Business History; Information; Law; Legal Liability; Laws and Statutes; Management; Marketing; Advertising; Media; Performance; Problems and Challenges; Society; Public Opinion; Social Issues; Media and Broadcasting Industry; United States
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      Pons, Vincent, Jesse M. Shapiro, Bharat Anand, and Susan Pinckney. "Dominion Voting Systems v. Fox News." Harvard Business School Case 725-029, March 2025. (Revised April 2025.)
      • March 2025
      • Article

      Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures

      By: Katherine C. Kellogg, Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon and Karim R. Lakhani
      The literature on communities of practice demonstrates that a proven way for senior professionals to upskill themselves in the use of new technologies that undermine existing expertise is to learn from junior professionals. It notes that juniors may be better able... View Details
      Keywords: Rank and Position; Competency and Skills; Technology Adoption; Experience and Expertise; AI and Machine Learning
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      Kellogg, Katherine C., Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon, and Karim R. Lakhani. "Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures." Art. 100559. Information and Organization 35, no. 1 (March 2025).
      • February 2025
      • Tutorial

      Preparing Business Leaders for an Era of Climate Instability: Understanding and Managing Physical Climate Risk

      By: Michael W. Toffel and Spencer Glendon
      In this compelling video, Spencer Glendon, founder of Probable Futures and Executive Fellow at Harvard Business School, describes the profound implications of climate change for businesses, the economy, and societies around the world. Drawing from his background in... View Details
      Keywords: Modeling; Climate Change; Adaptation; Risk and Uncertainty; Risk Management; Forecasting and Prediction
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      Toffel, Michael W., and Spencer Glendon. Preparing Business Leaders for an Era of Climate Instability: Understanding and Managing Physical Climate Risk. Harvard Business School Tutorial 625-709, February 2025. (Click here for HBP Educators link.)
      • February 2025
      • Article

      Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots

      By: Julian De Freitas and I. Glenn Cohen
      In the wake of recent advancements in generative AI, regulatory bodies are trying to keep pace. One key decision is whether to require app makers to disclose the use of generative AI-powered chatbots in their products. We suggest that some generative AI-based chatbots... View Details
      Keywords: AI and Machine Learning; Governing Rules, Regulations, and Reforms; Applications and Software; Well-being
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      De Freitas, Julian, and I. Glenn Cohen. "Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots." New England Journal of Medicine AI 2, no. 2 (February 2025).
      • January 2025
      • Technical Note

      AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix

      By: Tsedal Neeley and Tim Englehart
      This technical note introduces the confusion matrix as a foundational tool in artificial intelligence (AI) and large language models (LLMs) for assessing the performance of classification models, focusing on their reliability for decision-making. A confusion matrix... View Details
      Keywords: Reliability; Confusion Matrix; AI and Machine Learning; Decision Making; Measurement and Metrics; Performance
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      Neeley, Tsedal, and Tim Englehart. "AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix." Harvard Business School Technical Note 425-049, January 2025.
      • January 2025
      • Case

      AI Meets VC: The Data-Driven Revolution at Quantum Light Capital

      By: Lauren Cohen, Grace Headinger and Sophia Pan
      Ilya Kondrashov, CEO of Quantum Light Capital, was driven to harness AI for identifying high-potential scale-ups. Collaborating with Nik Storonsky, founder of Revolut, the duo observed that most venture capital (VC) decisions were heavily influenced by emotion, with... View Details
      Keywords: Artificial Intelligence; Business Finance; Data Analysis; Angel Investors; Cognitive Biases; Scale; Venture Capital; Investment; Business Model; Forecasting and Prediction; Technological Innovation; Innovation Strategy; Behavior; Cognition and Thinking; Public Opinion; Private Sector; Business Strategy; Competitive Advantage; Business Earnings; Behavioral Finance; AI and Machine Learning; Analytics and Data Science; Business Startups; Financial Services Industry; London; United Kingdom
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      Cohen, Lauren, Grace Headinger, and Sophia Pan. "AI Meets VC: The Data-Driven Revolution at Quantum Light Capital." Harvard Business School Case 225-053, January 2025.
      • January 2025
      • Case

      Cyber Oversight: SolarWinds Board of Directors

      By: Lynn S. Paine
      In 2020, just two years after its IPO, information technology company SolarWinds discovered that it was the victim of an attack on its information systems by Russian hackers. The incident, known as the Sunburst attack, was costly for the company, and certain... View Details
      Keywords: Corporate Governance; Corporate Accountability; Governing and Advisory Boards; Cybersecurity; Lawsuits and Litigation; Legal Liability; Business and Shareholder Relations; Risk Management; Information Technology Industry; United States; Texas; Delaware
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      Paine, Lynn S. "Cyber Oversight: SolarWinds Board of Directors." Harvard Business School Case 325-080, January 2025.
      • January 2025
      • Article

      Reducing Prejudice with Counter-stereotypical AI

      By: Erik Hermann, Julian De Freitas and Stefano Puntoni
      Based on a review of relevant literature, we propose that the proliferation of AI with human-like and social features presents an unprecedented opportunity to address the underlying cognitive and affective drivers of prejudice. An approach informed by the psychology of... View Details
      Keywords: Prejudice and Bias; AI and Machine Learning; Interpersonal Communication; Social and Collaborative Networks
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      Hermann, Erik, Julian De Freitas, and Stefano Puntoni. "Reducing Prejudice with Counter-stereotypical AI." Consumer Psychology Review 8, no. 1 (January 2025): 75–86.
      • December 2024
      • Article

      Coordinating the Energy Transition: Electrifying Transportation in California and Germany

      By: Nicholas Goedeking and Jonas Meckling
      California and Germany share ambitious emission reduction targets. Yet California is ahead of Germany in electrifying transportation by several metrics, including the number of public charging stations. We show that variation in the politics of coordination in... View Details
      Keywords: Electric Vehicles; Coordination; Technology Adoption; Infrastructure; Transportation; Government and Politics; Energy; Utilities Industry; Germany; California
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      Goedeking, Nicholas, and Jonas Meckling. "Coordinating the Energy Transition: Electrifying Transportation in California and Germany." Art. 114321. Energy Policy 195 (December 2024).
      • November 2024
      • Case

      FedEx Cyberattack (A): Navigating the NotPetya Storm

      By: Hise Gibson, Frank Nagle, Alicia Dadlani and Martha Hostetter
      In 2017, FedEx’s European division — acquired the year before for $5 billion — was hit by a devastating cyberattack that destroyed thousands of computers and business systems across several countries. Corporate Chief Information Officer Rob Carter put the company’s... View Details
      Keywords: Cybersecurity; Crisis Management; Disruption; Planning; Transportation Industry; United States; Europe
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      Gibson, Hise, Frank Nagle, Alicia Dadlani, and Martha Hostetter. "FedEx Cyberattack (A): Navigating the NotPetya Storm." Harvard Business School Case 625-049, November 2024.
      • November 2024
      • Supplement

      FedEx Cyberattack (B): Reflections and Lessons

      By: Hise Gibson, Frank Nagle, Alicia Dadlani and Martha Hostetter
      Set in 2024, this (B) case provides an update to the (A) case (no. 625-049) about a devastating cyberattack that destroyed thousands of computers and business systems at FedEx’s European division in 2017. It describes lessons learned and changes made in the wake of the... View Details
      Keywords: Cybersecurity; Disruption; Crisis Management; Organizational Change and Adaptation; Europe
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      Gibson, Hise, Frank Nagle, Alicia Dadlani, and Martha Hostetter. "FedEx Cyberattack (B): Reflections and Lessons ." Harvard Business School Supplement 625-059, November 2024.
      • November 2024
      • Case

      AlphaGo (A): Birth of a New Intelligence

      By: Shikhar Ghosh and Shweta Bagai
      This case, the first of a three-part series, traces DeepMind's evolution from its 2010 founding through its acquisition by Google in 2014. Often referred to as the "Apollo project" of artificial intelligence, DeepMind used games as a testing ground to develop AI... View Details
      Keywords: AI and Machine Learning; Technology Adoption; Games, Gaming, and Gambling; Technological Innovation; Creativity; Technology Industry; South Korea; China; United States
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      Ghosh, Shikhar, and Shweta Bagai. "AlphaGo (A): Birth of a New Intelligence." Harvard Business School Case 825-073, November 2024.
      • November 2024
      • Supplement

      AlphaGo (B): Birth of a New Intelligence

      By: Shikhar Ghosh and Shweta Bagai
      This case, the second in a three-part series, explores DeepMind's evolution from developing game-specific AI to more generalized learning systems. Following AlphaGo's 2017 victory over the Go world champion, DeepMind introduced two revolutionary systems that eliminated... View Details
      Keywords: AI and Machine Learning; Games, Gaming, and Gambling; Technological Innovation; Disruptive Innovation; Innovation Leadership; Information Technology Industry; United States; Russia; China
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      Ghosh, Shikhar, and Shweta Bagai. "AlphaGo (B): Birth of a New Intelligence." Harvard Business School Supplement 825-074, November 2024.
      • November 2024
      • Supplement

      AlphaGo (C): Birth of a New Intelligence

      By: Shikhar Ghosh and Shweta Bagai
      This case, the final of a three-part series, explores DeepMind's pivotal transition from mastering games to solving real-world scientific challenges. In December 2020, DeepMind's AI system AlphaFold 2 achieved a breakthrough by solving protein folding—a 50-year-old... View Details
      Keywords: Autonomy; Deep Learning; Drug Discovery; Healthcare Innovation; Neural Networks; Scientific Research; Technology Startup; AI and Machine Learning; Technological Innovation; Research and Development; Business Model; Business Strategy; Open Source Distribution; Technology Industry; United States
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      Ghosh, Shikhar, and Shweta Bagai. "AlphaGo (C): Birth of a New Intelligence." Harvard Business School Supplement 825-075, November 2024.
      • November 2024 (Revised January 2025)
      • Case

      MiDAS: Automating Unemployment Benefits

      By: Shikhar Ghosh and Shweta Bagai
      In 2015, the state of Michigan considered whether to nominate its Michigan Integrated Data Automated System (MiDAS) for a prestigious state technology award. Launched in 2013 amid severe budget pressures, the $47 million automated fraud detection system was designed to... View Details
      Keywords: Artificial Intelligence; AI; Machine Learning Models; Algorithmic Data; Automation; Benefits; Compensation; Cost Reduction; Government; Fraud; Government Technology; Public Sector; Systems; Systems Integration; Unemployment Insurance; Waste Heat Recovery; AI and Machine Learning; Government Administration; Insurance; Decision Making; Digital Transformation; Employment; Public Administration Industry; United States; Michigan
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      Ghosh, Shikhar, and Shweta Bagai. "MiDAS: Automating Unemployment Benefits." Harvard Business School Case 825-100, November 2024. (Revised January 2025.)
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