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October 2010 (Revised January 2012)
Background Note

Book Publishing in 2010

By: Stephen P. Bradley and Nancy Bartlett

Legacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the... View Details

Keywords: Price; Information Publishing; Books; Disruptive Innovation; Demand and Consumers; Distribution; Strategy; Information Technology; Internet and the Web; Publishing Industry

January 2002 (Revised July 2007)
Case

Publishing Group of America (A)

By: Jay O. Light, Michael J. Roberts and Taslim Pirmohamed

A small start-up in the publishing business compares three possible alternatives for its new round of equity financing. View Details

Keywords: Business Startups; Venture Capital; Equity; Financing and Loans; Information Publishing; United States

February 2013 (Revised March 2015)
Case

The LEGO Group: Publish or Protect?

By: Willy C. Shih and Sen Chai

Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details

Article

Mergers and Competition in Book Publishing

By: David A. Garvin

Keywords: Mergers and Acquisitions; Competition; Books; Publishing Industry

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05 Apr 2010
Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

Two days ago, the first buyers of Apple's iPad began putting it through its paces, playing games, navigating the Internet, and downloading electronic books. That groan you heard was from dozens of book publishers across the United States,... View Details

Keywords: by Julia Hanna; Information; Information; Information

December 2011 (Revised June 2014)
Case

From Paperback to the Future: The Penguin Group and Book Country

By: Mukti Khaire

Keywords: Publishing; Books; Publishing Industry

Research Summary

Managing in an Information Age

By: Lynda M. Applegate

Lynda M. Applegate's research focuses on the influence of information technology on markets and organizations. Her findings on the evolution of electronic commerce and on the role of information technology as an enabler of flexible and adaptive ... View Details

June 2012
Case

The Atavist: Reinventing the Book

By: Mukti Khaire and Mary Tripsas

Atavist, a start-up founded by journalists, publishes enhanced ebook singles as well as the software to create enhanced ebooks. The company is currently engaged in both publishing and software development, but as they raise funding and grow, must decide whether to... View Details

Keywords: Disruptive Technology; Growth Strategy; Innovation; Publishing; Software Industry; Technological Change; Disruptive Innovation; Applications and Software; Entrepreneurship; Growth and Development Strategy; Information Technology Industry; Information Technology Industry

2025
Working Paper

Generative AI Use by Capital Market Information Intermediaries: Evidence from Seeking Alpha

By: Mark Bradshaw, Chenyang Ma, Benjamin Yost and Yuan Zou

We study the use of generative AI for firm-specific financial analysis on the Seeking Alpha platform. We find that, after the initial launch of ChatGPT in November 2022, the share of AI-generated articles rose sharply to 13.4% of all articles, then declined in late... View Details

Keywords: Generative Ai; Seeking Alpha; Equity Research; Large Language Models; Gpt; AI and Machine Learning; Information Publishing; Financial Markets

10 Dec 2013
Working Paper Summaries

Information and Incentives in Online Affiliate Marketing

Keywords: by Benjamin G. Edelman & Wesley Brandi; Publishing; Publishing

September 2013
Case

Vogue: Defining the Culture of Fashion

By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou

In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the... View Details

Keywords: Creative Industries; Fashion; Publishing; Digital Technology; Entertainment; Product Portfolio Management; Magazines; Journals and Magazines; Internet and the Web; Change Management; Resource Allocation; Creativity; Media; Advertising; Publishing Industry; Publishing Industry; Publishing Industry

February 2013
Teaching Note

Monocle (TN)

By: Eugene Soltes and Sara Hess

Keywords: Media And Publishing; Monocle; Tyler Brule; Media; Journals and Magazines; Publishing Industry; Publishing Industry

March 27, 2017
Editorial

In Praise of ‘B’ Journals: Academic Publishing is Becoming More about Establishing a Pecking Order and Less about Pursuing Knowledge

By: Andrew J. Hoffman

Keywords: Journals and Magazines; Status and Position

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March 2013
Case

Robin Ash and Printzhof Press

By: Frank V. Cespedes and Lynda St. Clair

Robin Ash has just been promoted to Chief Operating Officer of Printzhof Press and Vice President of its parent company, Education and Entertainment Holdings, Inc. Her first objective is to create an action plan that will achieve two seemingly contradictory corporate... View Details

Keywords: United States; Organizational Change; Management Styles; General Management; Change Management; Morale; Communication; Human Resource Management; Book Publishing; Information Technology; Organizational Change and Adaptation; Conflict Management; Leading Change; Competitive Strategy; Organizational Culture; Planning; Publishing Industry; Publishing Industry

July 2012 (Revised May 2013)
Case

Monocle

By: Eugene Soltes and Sara Hess

Monocle, a magazine on global affairs, culture, and business, was founded by Tyler Brûlé to counter a perceived deterioration in the quality of print publications available at the newsstand. Monocle differentiates itself from other publications through its diverse... View Details

Keywords: Media And Publishing; Monocle; Tyler Brule; Media; Journals and Magazines; Publishing Industry; Publishing Industry

29 Aug 2011
Research & Ideas

Decoding Insider Information and Other Secrets of Old School Chums

together. What's more, knowing whether two congressional members went to the same college can help predict the outcome of pending legislation on the Senate floor. “And so we got to thinking, if a school connection makes information flow... View Details

Keywords: by Carmen Nobel; Financial Services

2013
Book

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

By: Anita Elberse

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details

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May 2012 (Revised November 2015)
Case

The National Geographic Society (A) (Abridged)

By: David A. Garvin and Annelena Lobb

In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.–based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details

Keywords: General Management; Change Management; Media And Publishing; Digital Convergence; Strategy Development; Business Models; Information Publishing; Online Technology; Business Model; Organizational Structure; Business Strategy; Publishing Industry

March 2019
Case

Wattpad

By: John Deighton and Leora Kornfeld

How to run a platform to match four million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers... View Details

May 1998 (Revised February 2007)
Case

Morningstar, Inc.

By: Andre F. Perold and Markus Mullarkey

Morningstar, Inc., a publisher of information for mutual fund investors, is considering alternative strategies for broadening its subscriber base and increasing its revenues. Potential strategies include tailoring information for the defined contribution pension fund... View Details

Keywords: Investment Funds; Asset Management; Revenue; Financial Strategy; Publishing Industry; Publishing Industry; United States

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