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Show Results For
- All HBS Web
(5,351)
- People (6)
- News (1,065)
- Research (3,434)
- Events (19)
- Multimedia (5)
- Faculty Publications (2,312)
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- 13 Aug 2014
- News
A Whole-Brain Approach to Marketing
- 01 Apr 1998
- News
Emerging Information
offices in 18 countries. The firm's main product, ISI Emerging Markets, is a continually evolving resource of information covering emerging markets in Europe, Latin America, and Asia. Contracting with local... View Details
Keywords: Paul Michelman
- 23 Jan 2014
- News
Market Reaction
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the... View Details
- 01 Dec 2005
- News
A Renter’s Market
Lee For Jonas Lee (MBA ’93) and his investment firm, Redbrick Partners, the purchase, refurbishment, rental, and maintenance of hundreds of low-cost, single-family urban homes represent a terrific, overlooked market opportunity. “It’s a... View Details
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
Kigali, Rwanda Nairobi, Kenya New Delhi, India São Paulo, Brazil Santiago, Chile Seoul, South Korea * For students who were not able to travel abroad The challenge posed to students in HBS’s FIELD Global Immersion (FGI) course sounds a bit like a premise for reality... View Details
Keywords: Jennifer Gillespie
- 11 May 2013
- News
How the Rich Play the Market
- 01 Dec 2013
- News
To Market, to Market
donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market... View Details
- 08 Aug 2013
- News
Cause Marketing Gets Personal
Amy Schiffman Langer "My life experiences inform my work, and vice versa," says Amy Schiffman Langer (MBA 1977). She has turned physical challenges—breast cancer, a disability, and chronic pain—into a focus on cause-marketing and... View Details
- 01 Sep 2006
- News
Marketing Giant Ted Levitt Remembered
SCHOLAR, WRITER, TEACHER: Levitt, in a photo from 1983. His research tranformed the study and practice of marketing. The HBS community lost a legendary member of its faculty June 28 when marketing expert Theodore (“Ted”) Levitt died at... View Details
- 01 Jun 2007
- News
Students Top Marketing Contest
In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business schools, including Kellogg, Stanford,... View Details
- 15 Apr 2017
- News
Bringing Markets to Myanmar
was obviously smart and had a great spirit. And he just said, our problem is we have nothing in our brains. We're yearning to be able to dream and to be able to have intelligence and information so that we can do our part in this country.... View Details
- 13 Nov 2015
- News
Lawmakers Ask for Information About Online Lenders
- 27 Mar 2014
- News
From Marx to Marketing
VLACHOUTSICOS Photo courtesy of Charalambos Vlachoutsicos The year 2014 marks the 25th anniversary of the fall of the Berlin Wall, the seismic event that symbolized the collapse of the Soviet empire and the end of communist rule in Russia and Eastern Europe.... View Details
- 02 Mar 2015
- News
To Market, To Market
building an agricultural and market infrastructure in places—like parts of Nepal, Romania, Haiti, and Guatemala—where little or none has previously existed. “The way we do this is through value-based development, where we engage farmers... View Details
- 01 Apr 2002
- News
Emerging Research on Emerging Markets
asserted at the third annual HBS Workshop on Emerging Markets, held on campus last December. The two-day workshop, which attracted an impressive group of scholars from as far away as Sweden and as nearby as MIT, provided a forum to discuss how to support the efficient... View Details
- 01 Sep 2008
- News
Kenny Appointed Chief Marketing Officer
Brian Kenny, who has nearly twenty years of experience in marketing and communications at universities and firms such as Monitor, Genuity, and Arthur D. Little, has been named chief marketing and... View Details