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- 01 Sep 2007
- News
A Man of Influence
recounts his days at HBS, admitting, “I came to Harvard with an insouciant assumption that I would be first in the class. As it turned out, I had to ride at full gallop just to stay the course.” Not long after HBS, Valenti and a partner launched their own View Details
- 23 Jun 2021
- News
What Makes TikTok Video Ads Tick?
- 24 Mar 2011
- News
Brands matter - but so do ads-Chrystia Freeland
- 01 Dec 2023
- News
Thinking Ahead
for advertising, targeting, and pricing decisions in his research, is more broadly interested in the “creator economy” ecosystem that includes influencers like Li; platforms like TikTok, Instagram, and YouTube; and the brands whose View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
about it? Why is telling your son or daughter to “just say no” a hopelessly ineffective strategy? How do imaginary peers influence your adolescent’s decisions? Why does the focus on reforming bullies and supporting victims miss the point... View Details
- 12 Mar 2021
- News
My Favorite Case
lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency executives are debating the product... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your... View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
- 01 Oct 1998
- News
Short Takes
recently published in the Journal of the American Medical Association, HBS assistant professor Charles King III investigates whether, indeed, cigarette companies advertise to magazine readers between the ages of 12 and 17. As King and... View Details
Keywords: Eileen K. McCluskey
- 01 Dec 2007
- News
A View from the Top
chairman of Synthes, a $2.3 billion global medical device company that focuses on surgical implants and tools for fixing broken bones. “My greatest achievement has been to influence young people in a positive and constructive way through... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
friends, and I end up buying the same music later on, is it because you influenced me, or is it because we are friends with similar preferences? Going back to what Leslie said, we end up counting things that are easy to count, then we... View Details
Keywords: Jen McFarland Flint
- 01 Apr 2002
- News
Charting the Luminary Leadership in Professional Service Firms
of the factors that drive success in an industry that attracts 65 percent of MBA graduates from leading business schools — many of whom eventually leave to run organizations of their own. With revenues approaching a trillion dollars, professional service firms wield... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
Johnson II in the 1940s, the credo proclaimed that J&J's "first responsibility" was to its customers and then to employees, management, communities, and stockholders-in that order. By the mid-1970s, however, Burke was troubled by a sense that the credo had lost its... View Details
- 01 Oct 1996
- News
Lasting Impressions
problems, and the opportunity to confront a variety of issues - the School had an extraordinary influence on my life," states Mathias. "I tend to remember the professors, particularly in finance, more than the courses, though: Colyer... View Details
Keywords: Deborah E. Blagg
- 18 May 2015
- News
The First Five Years: Anjali Vaidya (MBA 2010)
Where did you go after you graduated from HBS? “I spent three and a half years working at Google on mobile advertising and have been at Yahoo, also working on mobile monetization, since October 2013.” What are the most important things... View Details
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
Fabufestan Exposés-Book I by Ralph Hancox (PMD 26) (Fictive Press) The adventures of Gregor “Legs” Morowitz, on parole and virtually destitute, after he is offered his old job back at a Canadian boutique documentary and advertising... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
he continues. “This company’s service allows e-mail messages to be sent from anywhere in the world to a post office near the addressee’s home, printed out as a letter, stuffed in an envelope, and delivered in just a few days. They’re even selling View Details
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
set in 1972, involves a Pakistani professor, a CIA spy, an American businessman, and India’s secret development of an atomic bomb. Related events include the KGB’s influence on Prime Minister Indira Gandhi’s government and Pakistan’s plan... View Details
- 01 Oct 1996
- News
Leading In a New Era
organization and recognize that they can exert much greater influence by getting directly involved in the recruitment, development, and deployment of people." People First Indeed, as disparate as are the industries in which Boise Cascade,... View Details
Keywords: Nancy O. Perry