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March 2020
Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli

Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details

Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry

Article

Default Neglect in Attempts at Social Influence

By: Julian Zlatev, David P. Daniels, Hajin Kim and Margaret A. Neale

Current theories suggest that people understand how to exploit common biases to influence others. However, these predictions have received little empirical attention. We consider a widely studied bias with special policy relevance: the default effect, which is the... View Details

Keywords: Social Influence; Default Effect; Nudges; Choice Architecture; Decision Making; Behavior

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February 1994 (Revised May 1994)
Background Note

Exercising Influence

By: Linda A. Hill

Provides a framework for understanding the exercise of interpersonal influence in organizations. Describes some of the "myths and realities" of management that new managers discover--specifically, that managers are dependent on a complex network of relationships to get... View Details

Keywords: Power and Influence

2021
Working Paper

First Law of Motion: Influencer Video Advertising on TikTok

By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang

This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details

Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology

May 1987
Background Note

Influence Tactics

Defines and describes the major categories of influence tactics and indicates some of the conditions under which they are effective. View Details

Keywords: Organizations; Power and Influence

November – December 2011
Article

Explaining Influence Rents: The Case for an Institutions-Based View of Strategy

By: Gautam Ahuja and Sai Yayavaram

Research in strategy has identified and tried to explain four types of rents: monopolistic rents, efficiency rents, quasi rents, and Schumpeterian rents. Building on previous work on political and institutional strategies, we add a fifth type of rent: influence rents.... View Details

Keywords: Institutions; Influence Rents; Generic Strategies; Strategy; Organizations; Renting or Rental; Economics

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2013
Working Paper

Separating Homophily and Peer Influence with Latent Space

By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski

We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of... View Details

Keywords: Social Influence; Social Network; Mobile App; Peer Effects; Latent Homophily; Latent Space; Proxy Variables; Familiarity; Behavior; Consumer Behavior; Applications and Software; Social and Collaborative Networks; Mobile and Wireless Technology; Power and Influence; Social Media

Summer 2019
Article

The Political Influence of Voters' Interests on SEC Enforcement

By: Jonas Heese

I examine whether political influence as a response to voters’ interest in employment levels is reflected in the enforcement actions of the Securities and Exchange Commission (SEC). I find that large employers are less likely to experience SEC enforcement actions.... View Details

Keywords: SEC Enforcement; Government Preferences; Voters' Interests; Political Influence; Employment; Public Opinion; Government Administration; Governance Compliance; Political Elections

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2014
Article

Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal

By: Daniella Kupor, Zakary L. Tormala, Michael I. Norton and Derek D. Rucker

Previous research suggests that people draw inferences about their attitudes and preferences based on their own thoughtfulness. The current research explores how observing other individuals make decisions more or less thoughtfully can shape perceptions of those... View Details

Keywords: Thoughtfulness; Liking; Social Influence; Decisions; Attitudes; Cognition and Thinking; Power and Influence

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2023
Article

Estimating Causal Peer Influence in Homophilous Social Networks by Inferring Latent Locations.

By: Edward McFowland III and Cosma Rohilla Shalizi

Social influence cannot be identified from purely observational data on social networks, because such influence is generically confounded with latent homophily, that is, with a node’s network partners being informative about the node’s attributes and therefore its... View Details

Keywords: Causal Inference; Homophily; Social Networks; Peer Influence; Social and Collaborative Networks; Power and Influence; Mathematical Methods

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February 2010
Module Note

Strategies of Influence

By: Deepak Malhotra

Strategies of Influence (SOI) is a stand-alone session that teaches students about the psychology of persuasion. Students are presented a series of mini-case vignettes, each of which illustrates a specific strategy that negotiators can use to make their ideas, offers,... View Details

Keywords: Leadership; Management Teams; Negotiation; Groups and Teams; Power and Influence; Strategy

2020
Working Paper

Social Influence in the COVID-19 Pandemic: Community Establishments’ Closure Decisions Follow Those of Nearby Chain Establishments

By: Abhishek Nagaraj, Mathijs de Vaan, Saqib Mumtaz and Sameer Srivastava

As conveners that bring various stakeholders into the same physical space, firms can powerfully influence the course of pandemics such as COVID-19. Even when operating under government orders and health guidelines, firms have considerable discretion to keep their... View Details

Keywords: COVID-19; Peer Influence; Closure Decisions; Health Pandemics; Business Ventures; Decisions; Business and Community Relations

July–August 2013
Article

How Experts Gain Influence

By: Anette Mikes, Matthew Hall and Yuval Millo

In theory, the risk management groups of two British banks—Saxon and Anglo—had the same influence in their organizations. But in practice, they did not: Saxon's was engaged in critical work throughout the bank, while Anglo's had little visibility outside its areas of... View Details

Keywords: Risk Management; Banking Industry

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March 2015
Module Note

Power and Influence in Society

By: Julie Battilana

This module aims to help students understand how power and influence are employed, both to reproduce the status quo and to effect change in society. It first helps them to understand why, more often than not, power is used to reproduce the existing way individuals and... View Details

28 Aug 2012
Working Paper Summaries

Channels of Influence

Keywords: by Lauren Cohen, Umit G. Gurun & Christopher J. Malloy

November 2009
Article

Neural Mechanisms of Social Influence

By: Malia Mason, Rebecca Dyer and Michael I. Norton

The present investigation explores the neural mechanisms underlying the impact of social influence on preferences. We socially tagged symbols as valued or not-by exposing participants to the preferences of their peers-and assessed subsequent brain activity during an... View Details

Keywords: Power and Influence; Value; Information; Outcome or Result

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October 2020
Article

Peer Influence on Trade Credit

By: Daniel Gyimah, Michael Machokoto and Anywhere (Siko) Sikochi

We examine the influence of peer firms on trade credit policies of listed firms in the United States. We posit and find evidence that firms mimic their peers in formulating trade credit policies. The findings are more pronounced for firms in highly competitive product... View Details

Keywords: Trade Credit; Peer Effects; Product Market Competition; Trade; Credit; Policy; Competition

2024
Working Paper

Foreign Influence in U.S. Politics

By: Marco Grotteria, Max Miller and S. Lakshmi Naaraayanan

This paper investigates the informational role of lobbyists in the context of foreign lobbying in the United States. Using Department of Justice data on contacts between foreign governments and US legislators, we show that exogenous shocks to these connections... View Details

Keywords: Political Economy; Public Finance; Political Connections; Foreign Lobbying

January 2005 (Revised June 2005)
Case

Zipcar: Influencing Customer Behavior

By: Frances X. Frei and Hanna Rodriguez-Farrar

At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who... View Details

Keywords: Information Technology; Governance Controls; Behavior; Service Delivery; Service Operations; Consumer Behavior; Leasing; Transportation Industry; Service Industry; United States

January 2023 (Revised March 2023)
Module Note

Identity, Power, and Influence

By: Lakshmi Ramarajan

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