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- October 2019 (Revised January 2020)
- Background Note
Evolution of the Drone Industry
By: Rory McDonald, Andy Wu, Emilie Billaud and Ryan Bayer
This note focuses on the development of the drone industry in recent years and provides insights on the drone technology, regulations, applications, market size, top players, and ecosystem. This note was written in conjunction with the case study “Parrot: Navigating... View Details
Keywords: Drones; Information Technology; Disruption; Strategy; Entrepreneurship; Engineering; Product Development; Technology Industry; Asia; Europe; North America; United States
McDonald, Rory, Andy Wu, Emilie Billaud, and Ryan Bayer. "Evolution of the Drone Industry." Harvard Business School Background Note 620-053, October 2019. (Revised January 2020.)
- Research Summary
Evolution of the Global Beauty Industry
This research examines the global beauty industry, which includes cosmetics, deodorants, fragrances, hair care, oral hygiene and skin care. Today global sales of cosmetics and toiletries are in excess of U.S. $380 billion. This research examines the growth of this... View Details
- February 2001
- Background Note
National Innovation Systems and Comparative Industry Evolution
Discusses U.S. and Japanese innovation systems. Illustrates these with comparative studies of computer and pharmaceutical industries. Probes effects of labor, capital, and customer market institutions on these sectors in the United States and Japan. View Details
Keywords: Industry Growth; Innovation and Invention; Computer Industry; Computer Industry; Japan; United States
Chesbrough, Henry W., and Gillian Morris. "National Innovation Systems and Comparative Industry Evolution." Harvard Business School Background Note 601-049, February 2001.
- Summer 2014
- Article
Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities
By: Howard H. Yu and Willy C. Shih
The stellar growth of Taiwan's personal computer (PC) industry over the past three decades represents a paradox. Participating in the global production system, local firms in Taiwan grew in association with established firms in the West. Despite their technical... View Details
Keywords: Personal Computer; PC; PC Industry; Taiwan PC Industry; Taiwan PC Manufacturers; Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development; Growth and Development Strategy; Growth Management; Industry Clusters; Industry Growth; Industry Structures; Information Technology; Technological Innovation; Mobile Technology; Information Technology Industry; Taiwan
Yu, Howard H., and Willy C. Shih. "Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities." Business History Review 88, no. 2 (Summer 2014): 329–357.
- 1989
- Chapter
The Future Evolution of the Central Office Switching Industry
By: Jerry A. Hausman and Elon Kohlberg
Keywords: Innovation and Invention; Communication Technology; Forecasting and Prediction; Telecommunications Industry
Hausman, Jerry A., and Elon Kohlberg. "The Future Evolution of the Central Office Switching Industry." In Future Competition in Telecommunications, edited by Stephen P. Bradley and Jerry A. Hausman. Boston, MA: Harvard Business School Press, 1989.
- November 1995
- Article
Racing Behavior: Technological Evolution in the High-end Computer Industry
By: T. Khanna
Khanna, T. "Racing Behavior: Technological Evolution in the High-end Computer Industry." Research Policy 24, no. 6 (November 1995).
- 27 Apr 2007
- Conference Presentation
Frameworks for Thinking about Modularity, Industry Architecture, and Evolution
- Research Summary
Technology and Knowledge Transfer in the Evolution of China’s Machine Industry
This work-in-progress provides a historical perspective on the role of foreign companies as providers of machinery equipment and facilitators of technology transfer in China from the last decade of the 19th century to the early 1950s. The project focuses on... View Details
- 1999
- Working Paper
Competition Among Hidden Modules and Industry Evolution - Chapter 15
By: Carliss Y. Baldwin and Kim Clark
- Research Summary
2. Acquisitions of Industrial Units and the Evolution of Operational Performance across the Firm
Abstract: Manufacturing firms frequently expand their production capacity through the acquisition of industrial units. How are the existing units in the acquirer company affected by the acquisition of another facility? I argue that two important... View Details
- June 2020 (Revised July 2023)
- Case
Time Out: The Evolution from Media to Markets
By: Kate Barasz and Eva Ascarza
In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details
Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; United Kingdom; United States
Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised July 2023.)
- October 2007 (Revised March 2008)
- Case
Dove: Evolution of a Brand
By: John A. Deighton
Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details
Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Consumer Products Industry
Deighton, John A. "Dove: Evolution of a Brand." Harvard Business School Case 508-047, October 2007. (Revised March 2008.) (request a courtesy copy.)
- 2010
- Working Paper
The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras
New industries sparked by technological change are characterized by high uncertainty. In this paper we explore how a firm's conceptualization of products in this context, as reflected by product feature choices, is influenced by prior industry affiliation. We study... View Details
Keywords: Experience and Expertise; Technological Innovation; Product Launch; Market Entry and Exit; Industry Growth; Product Development; Behavior; Competitive Strategy; Electronics Industry
Benner, Mary J., and Mary Tripsas. "The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras." Harvard Business School Working Paper, No. 11-007, July 2010. (Revised December 2010.)
- March 2012
- Article
The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras
By: Mary J. Benner and Mary Tripsas
New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this paper we explore how a firm's conceptualization of products in this context, reflected in its introduction of product features, is... View Details
Keywords: Technology; Transformation; Risk and Uncertainty; Competitive Strategy; Product; Values and Beliefs; Mathematical Methods; Power and Influence; Behavior; Experience and Expertise; Design; Market Entry and Exit; Employment Industry; Employment Industry
Benner, Mary J., and Mary Tripsas. "The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras." Strategic Management Journal 33, no. 3 (March 2012): 277–302.
- 11 Aug 2010
- Working Paper Summaries
The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras
- 2021
- Article
Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Industry Evolution; Advertising; Spending; Measurement and Metrics; Mathematical Methods; Media; Advertising Industry; United States
Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era." Foundations and Trends® in Marketing 15, no. 1 (2021): 1–85.
- 19 Jun 2009
- Research Event
Business Summit: The Evolution of Agribusiness
to be seen not just as economically important, but as a critical part of society. Agribusiness touches on health, nutrition, safety, science, and government. One particular step in the evolutionary process is a transformation that occurred in the past decade. Some... View Details
- 25 Jul 2007
- Lessons from the Classroom
The Evolution of Apple
In the context of the computer industry at large, professor David Yoffie explores the ups and downs of a company that's always been a bit different in "Apple Computer, 2006." The case poses this question: Given its 2 percent... View Details