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Impurity
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- February 1992 (Revised September 2003)
- Supplement
Beech-Nut Nutrition Corporation (A-2)
By: Lynn S. Paine, Bronwyn Halliday and Michael Santoro
Beech-Nut's CEO must decide what to do. Asks students to consider how much evidence of impurity should be enough to trigger management's acknowledgment of a problem. What are the cognitive and attitudinal factors and pressures that lead people to persist in beliefs... View Details