Impact On Consumers Of Mergers - Publications - Faculty & Research

01 Feb 2017
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Does “Liking” Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes

25 Oct 2020
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How Consumers Really Use Online Reviews

28 Jul 2010
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Wrongful dismissal; consumers like underdogs, too

01 Jun 2002
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Ads Improve Consumer Decisions

Results, published in a recent working paper, showed that the number of promotional spots viewed had a positive impact on the “match” between viewer and show. Essentially, the... View Details

Keywords: Laura Singleton (MBA 1988)

29 Aug 2023
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Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

02 Sep 2010
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Disputing wrongful dismissal; consumers like underdogs, too

01 Dec 2020
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Digital Health Care: Empowering Consumers

these trends? Professor Regina Herzlinger on creating breakthrough services, products, and business models in health care Consumers are busy. It used to be that we called health care View Details

Keywords: April White

01 Mar 2017
News

Students Forecast Climate Change’s Impact

should lead the charge on developing a non-beef burger.” —E. Jordan Taylor (MBA 2018) H&M Data point: “Last December, Forbes reported that the ‘apparel industry accounts for 10% of global carbon emissions... View Details

Keywords: Dan Morrell

07 Dec 2015
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Nurturing a Healthy Food System for Producers and Consumers

Andrew Kendall (MBA 1988) is on a mission to change the way New England eats. As executive director of the Henry P. Kendall Foundation, his family’s philanthropic organization, he is dedicated to creating a... View Details

24 Apr 2014
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Creating a mathematical method to understand consumer behavior in a digital world

Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one... View Details

01 Oct 1999
News

Banking on Success

were. They were right to be involved in a new technology; however, the record shows that few of them survived. I expect something like that will happen with Internet companies, although they will, as a whole, have a major View Details

Keywords: Deborah E. Blagg

01 Mar 2007
News

The Plight of the Global Poor

QUEZON CITY, THE PHILIPPINES: On the edge of this municipality of Manila lies the Payatas dumpsite, the home and sole provider to thousands of... View Details

Keywords: Garry Emmons; bottom of the pyramid (BOP); Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance

01 Sep 2014
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All For One

employees. By 2012, sales had increased by nearly 50 percent, and VW’s brand ranking had climbed from No. 55 to No. 39. Based on consumer surveys, brand monitor Interbrand selected VW as the top... View Details

Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

01 Jun 2010
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MBAs on a Mission

ultimately benefits business as well.” As a member of the eleven-person private-sector department, Naidoo has led multinational project teams in building on research that Oxfam did in partnership with... View Details

Keywords: Sarah Auerbach;Deborah Blagg;Julia Hanna; Corporate Services; Management; Management, Scientific, and Technical Consulting Services; Professional Services

01 Oct 2013
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Banking on Africa's Future

bank accounts are held in Equity Bank. It has the largest ATM network in the country and the best mobile banking service, reaching a large and geographically dispersed customer base. We believe Equity is an example of an investment that... View Details

01 Jun 2019
News

City on a Hill

three-day school trip weaving woolen swatches on a collection of old-fashioned floor looms. Later that day, he notes, the students will learn about—and even pet—indigenous Appalachian wildlife (including a... View Details

Keywords: Alexander Gelfand; photographed by Clay Cook

04 Nov 2019
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Getting Around: Shaping the Future of Transportation

01 Mar 2018
News

Case Study: On the Record

well as a strategic one. The tactical question is around the math of making added investments and the short-term impact it would have on more volume and perhaps more margin.... View Details