Publications

16 Feb 2021
Working Paper Summaries

Information Avoidance and Image Concerns

Keywords: by Christine L. Exley and Judd B. Kessler

December 2004 (Revised August 2005)
Exercise

Orientation to the Public Image Assessment Exercise

By: Robin J. Ely

The Public Image Assessment exercise acquaints students with the ideal images they hold of themselves, the actions they engage in to convey these images, and the benefits and costs of these behaviors to themselves and to others. Social psychologists call this process... View Details

Keywords: Reputation; Perception

20 Jun 2005
Research & Ideas

Creating a Positive Professional Image

appearance, but how do you manage something like skin color? Roberts will present her research, called "Changing Faces: Professional Image Construction in Diverse Organizational Settings," in the October issue of the Academy of... View Details

Keywords: by Mallory Stark

2018
Working Paper

Backhanded Compliments: How Negative Comparisons Undermine Flattery

By: Ovul Sezer, Alison Wood Brooks and Michael I. Norton

Seven studies (N = 2352) examine backhanded compliments—seeming praise that draws a comparison with a negative standard—a distinct self-presentation strategy with two simultaneous goals: eliciting liking (“Your speech was good…”) and conveying status (“…for a woman”).... View Details

Keywords: Backhanded Compliments; Self-presentation; Impression Management; Interpersonal Perception; Liking; Status; Image Concern; Interpersonal Communication; Status and Position; Perception; Motivation and Incentives

May 2018
Article

Incentives for Prosocial Behavior: The Role of Reputations

By: Christine L. Exley

Do monetary incentives encourage volunteering? Or, do they introduce concerns about appearing greedy and crowd out the motivation to volunteer? Since the importance of such image concerns is normally unobserved, the answer is theoretically unclear, and corresponding... View Details

Keywords: Incentives; Image Motivation; Volunteer; Prosocial Behavior; Altruism; Gender; Reputations; Motivation and Incentives; Behavior; Perception; Reputation

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September 2019 (Revised June 2021)
Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda

Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details

Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation

21 Feb 2015
News

The making of Hillary 5.0: Marketing wizards help re-imagine Clinton brand

Research Summary

Meaningful Work as a Process of Imagination, Narrative, Self-Efficacy and Enactment

I am particularly concerned with the elicitation of images as they represent, in their association and amplification, the fullness of cognition in its affective, rational and behavioral dimensions. Careers may be conceptualized as a reciprocal interaction of... View Details

December 2004 (Revised April 2006)
Case

Managing a Public Image: Kevin Knight

By: Robin J. Ely and Ingrid Vargas

Kevin Knight recounts an uncomfortable situation he faced as an African-American student at Harvard Business School. Concerned with maintaining an image as a calm and rational person, he is appalled when he finds himself in a heated classroom exchange in defense of an... View Details

Keywords: Leadership; Ethnicity; Identity; Competency and Skills; Business Education

13 Feb 2018
First Look

New Research and Ideas, February 13, 2018

out the motivation to volunteer? Since the importance of such image concerns is normally unobserved, the answer is theoretically unclear, and corresponding empirical evidence is mixed. To help counter this... View Details

Keywords: Sean Silverthorne

Research Summary

One aspect of my research is highly quantitative, based on the construction and analysis of psychometric instruments, and another relies on the qualitative data obtained from the interview process. I look upon both psychometric and interview-derived data in terms of a... View Details

March 2015 (Revised December 2016)
Case

Philips Healthcare Latin America

By: Sunil Gupta

On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of his busy schedule of the General Management Program (GMP) at the Harvard Business School to reflect on his company's situation. Mazon was the Vice President and... View Details

Keywords: Healthcare; Latin America; Organizational Structure; Salesforce Management; Health Care and Treatment; Medical Devices and Supplies Industry; Health Industry; Latin America

2014
Other Teaching and Training Material

Marketing Reading: Segmentation and Targeting

By: Sunil Gupta

This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details

Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States

26 Aug 2008
First Look

First Look: August 26, 2008

concept of forward integration into paper in the Brazilian context. Purchase this supplement: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=709416 Given Imaging Ltd. - First We Take Manhattan, Then We... View Details

Keywords: Sean Silverthorne

April 2025 (Revised April 2025)
Case

Adobe: GenAI Opportunity or Threat?

By: Sunil Gupta, Rajiv Lal and Allison Ciechanover

In December 2022, Adobe CEO Shantanu Narayen faced a pivotal strategic decision due to the rapid rise of generative AI image models from OpenAI, Midjourney, and StabilityAI. Adobe, a leader in digital media and marketing software with a 40-year legacy of innovation and... View Details

Keywords: Technology Industry; San Jose

July 2021 (Revised September 2024)
Case

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind

Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results... View Details

Keywords: Marketing; Brands and Branding; Luxury; Marketing Strategy; Consumer Behavior; Growth Management; Fashion Industry; Retail Industry; United States; North America

June 2021
Article

The Role of Beliefs in Driving Gender Discrimination

By: Katherine B. Coffman, Christine L. Exley and Muriel Niederle

While there is ample evidence of discrimination against women in the workplace, it can be difficult to understand what factors contribute to discriminatory behavior. We use an experiment to both document discrimination and unpack its sources. First, we show that, on... View Details

Keywords: Gender Discrimination; Behavioral Decision Making; Gender; Attitudes; Prejudice and Bias; Economics; Behavior; Decision Making

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