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  • All HBS Web  (69)
    • News  (16)
    • Research  (45)
  • Faculty Publications  (17)

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  • All HBS Web  (69)
    • News  (16)
    • Research  (45)
  • Faculty Publications  (17)
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  • 2005
  • Working Paper

Money Illusion in the Stock Market: The Modigliani-Cohn Hypothesis

By: Randolph B. Cohen, Christopher Polk and Tuomo Vuolteenaho
Modigliani and Cohn [1979] hypothesize that the stock market suffers from money illusion, discounting real cash flows at nominal discount rates. While previous research has focused on the pricing of the aggregate stock market relative to Treasury bills, the... View Details
Keywords: Stocks; Price; Cash Flow
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Cohen, Randolph B., Christopher Polk, and Tuomo Vuolteenaho. "Money Illusion in the Stock Market: The Modigliani-Cohn Hypothesis." NBER Working Paper Series, No. 11018, January 2005.
  • 1999
  • Working Paper

Positive Illusions and Forecasting Errors in Mutual Fund Investment Decisions

By: Don A. Moore, Terri Kurtzberg, Craig R. Fox and Max Bazerman
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Moore, Don A., Terri Kurtzberg, Craig R. Fox, and Max Bazerman. "Positive Illusions and Forecasting Errors in Mutual Fund Investment Decisions." Harvard Business School Working Paper, No. 99-123, May 1999.
  • February 4, 2021
  • Article

How to Build a Life: Individuality Is an Illusion

By: Arthur C. Brooks
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Brooks, Arthur C. "How to Build a Life: Individuality Is an Illusion." The Atlantic (February 4, 2021).
  • August 1999
  • Article

Positive Illusions and Biases of Prediction in Mutual Fund Investment Decisions

By: D. A. Moore, T. R. Kurtzberg, C. R. Fox and M. H. Bazerman
Keywords: Investment; Decision Making; Forecasting and Prediction
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Moore, D. A., T. R. Kurtzberg, C. R. Fox, and M. H. Bazerman. "Positive Illusions and Biases of Prediction in Mutual Fund Investment Decisions." Organizational Behavior and Human Decision Processes 79, no. 2 (August 1999): 95–114.
  • March 2011
  • Article

Keeping the Illusion of Control Under Control: Ceilings, Floors, and Imperfect Calibration

By: F. Gino, Z. S. Sharek and D. A. Moore
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Gino, F., Z. S. Sharek, and D. A. Moore. "Keeping the Illusion of Control Under Control: Ceilings, Floors, and Imperfect Calibration." Organizational Behavior and Human Decision Processes 114, no. 2 (March 2011): 104–114.
  • May 1997
  • Article

Positive Illusions About Oneself and One's Group: Antecedents and Consequences

By: J. Polzer, R. Kramer and M. Neale
Keywords: Social Psychology; Groups and Teams; Outcome or Result
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Polzer, J., R. Kramer, and M. Neale. "Positive Illusions About Oneself and One's Group: Antecedents and Consequences." Small Group Research 28 (May 1997): 243–266.
  • Article

Your Visual System Provides All the Information You Need to Make Moral Judgments about Generic Visual Events

By: Julian De Freitas and George A. Alvarez
To what extent are people's moral judgments susceptible to subtle factors of which they are unaware? Here we show that we can change people’s moral judgments outside of their awareness by subtly biasing perceived causality. Specifically, we used subtle visual... View Details
Keywords: Moral Judgment; Perceived Causality; Visual Illusions; Moral Sensibility; Judgments
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De Freitas, Julian, and George A. Alvarez. "Your Visual System Provides All the Information You Need to Make Moral Judgments about Generic Visual Events." Cognition 178 (September 2018): 133–146.
  • 2021
  • Working Paper

G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing

By: Ariella S. Kristal and Laurie R. Santos
Knowing about one’s biases does not always allow one to overcome those biases— a phenomenon referred to as the G. I. Joe fallacy. We explore why knowing about a bias doesn’t necessarily change biased behavior. We argue that seemingly disparate G. I. Joe... View Details
Keywords: Biases; Judgment; Decision-making; Nudge; Debiasing; Illusions; Prejudice and Bias; Decision Making; Behavior; Change
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Kristal, Ariella S., and Laurie R. Santos. "G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing." Harvard Business School Working Paper, No. 21-084, January 2021.
  • August 19, 2015
  • Article

The Slow Decay and Quick Revival of Self-deception

By: Zoe Chance, Francesca Gino, Michael I. Norton and Dan Ariely
People demonstrate an impressive ability to self-deceive, distorting misbehavior to reflect positively on themselves—for example, by cheating on a test and believing that their inflated performance reflects their true ability. But what happens to self-deception when... View Details
Keywords: Self-deception; Cheating; Self-enhancement; Positive Illusions; Motivated Reasoning; Perception; Behavior; Ethics
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Chance, Zoe, Francesca Gino, Michael I. Norton, and Dan Ariely. "The Slow Decay and Quick Revival of Self-deception." Art. 1075. Frontiers in Psychology 6 (August 19, 2015): 1–6.
  • 2017
  • Working Paper

Shopping for Confirmation: How Disconfirming Feedback Shapes Social Networks

By: Paul Green Jr., Francesca Gino and Bradley Staats
Many organizations employ interpersonal feedback processes as a structured means of informing and motivating employee improvement. Ample evidence suggests that these feedback processes are largely ineffective, and despite a wealth of prescriptive literature, these... View Details
Keywords: Developmental Feedback; Self-concept; Positive Illusions; Social Network; Threat; Identity; Social and Collaborative Networks; Behavior; Performance; Social Media
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Green, Paul, Jr., Francesca Gino, and Bradley Staats. "Shopping for Confirmation: How Disconfirming Feedback Shapes Social Networks." Harvard Business School Working Paper, No. 18-028, September 2017.
  • 14 Sep 2007
  • Research & Ideas

How to Profit from Scarcity

the right place at the right price. Coca-Cola's mantra always has been to be within an arm's reach of desire. To be out of stock is to lose a sale or, worse, to lose a sale to a competitor. But marketers also understand that, by using the View Details
Keywords: by John Quelch; Consumer Products; Advertising
  • September 2011
  • Article

The Labor Illusion: How Operational Transparency Increases Perceived Value

By: Ryan W. Buell and Michael I. Norton
A ubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when... View Details
Keywords: Internet and the Web; Perception; Valuation; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction; Service Industry
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Buell, Ryan W., and Michael I. Norton. "The Labor Illusion: How Operational Transparency Increases Perceived Value." Management Science 57, no. 9 (September 2011): 1564–1579.
  • Article

The What and Why of Self-deception

By: Zoë Chance and Michael I. Norton
Scholars from many disciplines have investigated self-deception, but defining self-deception and establishing its possible benefits have been a matter of heated debate—a debate impoverished by a relative lack of empirical research. Drawing on recent research, we first... View Details
Keywords: Cognition and Thinking
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Chance, Zoë, and Michael I. Norton. "The What and Why of Self-deception." Special Issue on Morality and Ethics edited by Francesca Gino and Shaul Salvi. Current Opinion in Psychology 6 (December 2015): 104–107.
  • October 2009
  • Article

A Decision-making Perspective to Negotiation: A Review of the Past and a Look into the Future

By: Chia-Jung Tsay and Max Bazerman
Through the decision-analytic approach to negotiations, the past quarter century has seen the development of a better dialog between the descriptive and the prescriptive, as well as a burgeoning interest in the field for both academics and practitioners. Researchers... View Details
Keywords: Decision Making; Negotiation; Perspective; Ethics; Emotions; Perception; Relationships; Management Practices and Processes; Training; Behavior
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Tsay, Chia-Jung, and Max Bazerman. "A Decision-making Perspective to Negotiation: A Review of the Past and a Look into the Future." Negotiation Journal 25, no. 4 (October 2009): 467–480.
  • 2009
  • Working Paper

A Decision-making Perspective to Negotiation: A Review of the Past and a Look into the Future

By: Chia-Jung Tsay and Max H. Bazerman
Through the decision-analytic approach to negotiations, the past quarter century has seen the development of a better dialog between the descriptive and the prescriptive, as well as a burgeoning interest in the field for both academics and practitioners. Researchers... View Details
Keywords: Decision Making; Ethics; Negotiation; Behavior; Cognition and Thinking; Emotions
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Tsay, Chia-Jung, and Max H. Bazerman. "A Decision-making Perspective to Negotiation: A Review of the Past and a Look into the Future." Harvard Business School Working Paper, No. 10-002, July 2009.
  • 2010
  • Working Paper

Cognitive Barriers to Environmental Action: Problems and Solutions

By: Lisa L. Shu and Max Bazerman
We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to... View Details
Keywords: Decision Choices and Conditions; Judgments; Consumer Behavior; Environmental Sustainability; Cognition and Thinking; Prejudice and Bias
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Shu, Lisa L., and Max Bazerman. "Cognitive Barriers to Environmental Action: Problems and Solutions." Harvard Business School Working Paper, No. 11-046, November 2010.
  • 2009
  • Chapter

On the General Relativity of Fiscal Language

By: Jerry R. Green and Lawrence Kotlikoff
A century ago, everyone thought time and distance were well defined physical concepts. But neither proved absolute. Instead, measures/reports of time and distance were found to depend on one's reference point, specifically one's direction and speed of travel, making... View Details
Keywords: Economics; Finance; Labels; Measurement and Metrics
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Green, Jerry R., and Lawrence Kotlikoff. "On the General Relativity of Fiscal Language." In Institutional Foundations of Public Finance, edited by Alan J. Auerbach and Daniel Shaviro. Harvard University Press, 2009.
  • 10 Jun 2014
  • First Look

First Look: June 10

  Publications August 2013 pub Cannibalization and Option Value Effects of Secondary Markets: Evidence from the U.S. Concert Industry By: Bennett, Victor Manuel, Robert Seamans, and Feng Zhu Abstract—We examine how reducing search frictions in secondary markets affects... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2010
  • Working Paper Summaries

Cognitive Barriers to Environmental Action: Problems and Solutions

Keywords: by Lisa L.Shu & Max H. Bazerman
  • 12 Sep 2023
  • Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

our response. Big idea 2: Happy is an illusion The authors recommend charting a course toward “happier” rather than the mirage of constant bliss. The idea is that happiness comes with some unhappiness, from which we can learn and needn’t... View Details
Keywords: by Avery Forman
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