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- People (1)
- News (37)
- Research (98)
- Multimedia (1)
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- 01 Jun 2025
- News
Barbie: Reviving a Cultural Icon at Mattel
can other brands do to replicate Barbie’s big comeback? “Barbie: Reviving a Cultural Icon at Mattel” (2024) by Elie Ofek, Ryann Noe, and Sarah Mehta Childs Play “I’ve explored this space... View Details
- 24 Aug 2017
- News
Does Le Pliage Help or Hurt the Longchamp Luxury Brand?
- 28 Oct 2015
- News
A Dedication to Creation: India's Ad Man Ranjan Kapur
- 30 Dec 2011
- News
Sears Closings; Writing Letters
- 18 May 2012
- News
Facebook IPO creates tech giant
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The Hidden Financial Reality Behind... View Details
Keywords: Robert Bochnak
- 01 Sep 2023
- News
Made in Italy
HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
Keywords: April White
- 01 Dec 2022
- News
Full Court Press
vuvuzelas competes with the arena’s mix of American hip-hop and regional hits. It is a distinctly regional take on an iconic American export. The league is a core pillar of NBA Africa, a two-year-old venture whose value NBA Commissioner... View Details
Keywords: Dan Morrell
- 01 Mar 2014
- News
Cutting Edge
Iconic brands like Smith Brothers get instantaneous consumer and media respect. The coverage we get—like on the Today Show or when 1,000 people showed up at a Walgreens in Chicago for one of our events—is... View Details
- 31 Aug 2016
- News
Managing McDonald’s Makeover
that the iconic brand is “keeping pace with changing tastes and habits.” The move was reportedly unexpected, given McDonald’s history of promoting from internal ranks. (Kempczinski was brought on last year.)... View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market’s most... View Details
- 19 Sep 2012
- News
On a Sound Track
them in grassroots environments, such as the US Open of Surfing; the Vans Warped Tour; local skate, snow, and music events. We are continually building authenticity in the brand by going to the places where our consumers love to be and by... View Details
- 01 Dec 2020
- News
The Fine Print: Alumni Recommend Their Best Reads
him to build an iconic global brand and business. —Adrien Boyer (MBA 2005) Bitcoin Billionaires: A True Story of Genius, Betrayal and Redemption, by Ben Mezrich I highly recommend this for anyone interested... View Details
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
to bulletin@hbs.edu Case Study Update: GAIA Design When they launched Gaia Design in 2014, Philippe Cahuzac (MBA 2014) and his cofounders set their sights on building an iconic modern furniture brand for... View Details
Keywords: Jen McFarland Flint
- 29 Apr 2016
- News
The First Five Years: Kelly McKenna (MBA 2015)
groups. It's really powerful. We have artists in 11 cities and more than 1,000 unique pieces on our site now. We've come a long way. "From a branding perspective, a lot of companies are aligning themselves with social causes to appeal to... View Details
- 01 Jun 2017
- News
Surveying Students’ Summer Plans
be part of GE just as it’s relocating its headquarters to Boston.” Graham Fairbairn (MBA 2018) Hometown: Sydney, Australia Destination: General Mills, Minneapolis “I come from a consumer packaged goods background and have had the privilege of selling some of... View Details
Keywords: Julia Hanna
- 27 Sep 2021
- News
Sewn with Love
big-name fashion icons and brands will expand their impact by doing what they do best: setting trends and making masks “cool.” VPL launched a mask line using kimono fabric Hanazawa had inherited from her... View Details
- 14 Oct 2020
- News
Sewn with Love
that big-name fashion icons and brands will continue to make an impact by doing what they do best: setting trends. By creating beautiful masks, says Hanazawa, the fashion industry can meet the world where it... View Details
Keywords: Maureen Harmon
- 01 Dec 2017
- News
In My Humble Opinion: Truth Teller
ahead,” he says of the iconic brand. “What’s important to me is the satisfaction of seeing an organization that has been failing for years become a great place to work, from the shop floor all the way on up, and produce a great result for... View Details
Keywords: Julia Hanna
- 01 Sep 2012
- News
On a Sound Track
them in grassroots environments, such as the US Open of Surfing; the Vans Warped Tour; local skate, snow, and music events. We are continually building authenticity in the brand by going to the places where our consumers love to be and by... View Details