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- All HBS Web
(35)
- News (8)
- Research (20)
- Multimedia (2)
- Faculty Publications (12)
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- 09 Mar 2017
- News
IDEO is Changing the Way Managers Think About Thinking
- 01 Sep 2015
- News
The Protagonist Goes Prime Time
students’ enthusiasm is no match for Buell’s; at first, they respond tentatively and carefully to the exercise, the same one that a group from the design firm IDEO undertook in the case the students prepared for the class. Then, the... View Details
Keywords: April White
- 28 May 2019
- News
3-Minute Briefing: Tom Hulme (MBA 2007)
Above: Hulme on the rooftop of Google’s London offices (photo by Jon Enoch) What the design-thinking approach at IDEO taught me is that perfection is the enemy of progress. Great entrepreneurs realize that any business is a series of... View Details
Keywords: April White
- 01 Mar 2008
- News
Creativity from Many Angles
legitimacy and identity in the emerging field of satellite radio. A panel discussion moderated by HBS professor emeritus Jim Heskett that included Scott Cook (MBA ’76) of Intuit, Mark Fishman (AMP 163, 2002) of Novartis, Kim Malone Scott (MBA ’96) of Google, and Diego... View Details
- 01 Oct 2021
- News
Marking 10-Year Connection with Japanese Earthquake Region
director of IDEO Tokyo, notes, “The best cases capture decisions made by courageous people in times of trial. I believe Tōhoku’s continuing journey offers lessons leaders around the world can learn from and take to heart for years to... View Details
- 01 Feb 1999
- News
Short Takes
development. Tacit dimensions of human behavior can also point to new directions in product creation, say Leonard and Sensiper. In designing an automobile navigation system, for example, researchers at the product-design company IDEO... View Details
Keywords: Judith A. Ross
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
dot-coms, to security windows, to a PC for children, to a gadget that makes the knot in neckties. Nine corporations, including General Motors, Veridicom, Anderson Windows, FitSense Technology, and Lynx System Developers, sponsored student teams. For some teams, the... View Details
Keywords: Margie Kelley
- 01 Mar 2012
- News
Get Creative
does IDEO then subject the various ideas to critical voices. Once some really solid ideas have emerged, only then should you begin “toggling,” switching back and forth between creators and critics, between the idea people and the process... View Details