Human-machine Interaction - Publications - Faculty & Research

2025
Working Paper

The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise

By: Fabrizio Dell'Acqua, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub and Karim R. Lakhani

We examine how artificial intelligence transforms the core pillars of collaboration— performance, expertise sharing, and social engagement—through a pre-registered field experiment with 776 professionals at Procter & Gamble, a global consumer packaged goods company.... View Details

Keywords: Artificial Intelligence; Teamwork; Human-machine Interaction; Productivity; Skills; Innovation; Field Experiment; AI and Machine Learning; Groups and Teams; Competency and Skills; Performance Productivity; Collaborative Innovation and Invention; Product Development

Citation

SSRN

June (Jiwoon) Park is a doctoral student in Marketing at Harvard Business School.

Her research interests include consumer behavior, judgment and decision-making, and human-machine interaction (HMI). Prior to joining HBS, June received her M.S. in Marketing... View Details

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Publications - Faculty & Research

experiment with 776 professionals at Procter & Gamble, a global consumer packaged goods company.... View Details Keywords: Artificial Intelligence ; Teamwork ; Human-machine Interaction ; Productivity ;... View Details

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Technology & Operations Management - Faculty & Research

work reshapes not only performance but also how expertise and social connectivity manifest within teams, compelling organizations to rethink the very structure of collaborative work. Keywords: Artificial Intelligence ; Teamwork ; View Details

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Strategy - Faculty & Research

and social connectivity manifest within teams, compelling organizations to rethink the very structure of collaborative work. Keywords: Artificial Intelligence ; Teamwork ; Human-machine Interaction ;... View Details

Publications