Hulu - Publications - Faculty & Research

November 2017 (Revised July 2019)
Case

Project Moab at Hulu

In 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programing and earned... View Details

Keywords: Video On Demand; Subscriber Models; Media; Business Model; Decision Choices and Conditions; Media and Broadcasting Industry; Entertainment and Recreation Industry; United States

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September 2017 (Revised December 2017)
Case

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively

In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details

Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry

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02 Jan 2018
First Look

First Look at New Research and Ideas, January 3, 2018

at Mac’s Convenience Stores, implemented between 2007 and 2017. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/918002-PDF-ENG Harvard Business School Case 318-002 Hulu: Redefining the Way People Experience TV In May 2017, View Details

Keywords: Sean Silverthorne

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

to a body positivity rebranding by the lingerie retailer Victoria’s Secret. Just two weeks later, the cultural moment was amplified when Hulu released a documentary about an association between financier and sex offender Jeffrey Epstein... View Details

Keywords: by John Deighton and Leora Kornfeld

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

For millions of TV watchers, the commercial break is an annoyance of the past, thanks to the fast-forward button on their digital video recorders. Consequently, advertisers are turning to the web, where popular sites such as YouTube and View Details

Keywords: by Carmen Nobel; Consumer Products

20 Oct 2014
Research & Ideas

Users Love Ello, But What’s the Business Model?

not much left, even for the Twitters of the world. Increasingly, we're seeing a shift in the business model from advertising to a subscription model (think Hulu Plus, Pandora, Dropbox, etc.). Ello is operating on more of a freemium model,... View Details

Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services

14 Sep 2016
Research & Ideas

Web Surfers Have a Schedule and Stick to It

allocated. Clickstream data was provided by ComScore, an audience measurement firm. In the development of the internet, 2008 and 2013 were landmark years. Netflix and Hulu began offering streaming services in 2008, and YouTube videos were... View Details

Keywords: by Julia Hanna; Retail; Web Services

10 Nov 2011
HBS Case

HBS Cases: Making Lincoln Center Cool Again

Digital expansion could include everything from improving the center's website to streaming live performances to movie theaters around the country. Another option is to work more closely with content distributors like iTunes or Hulu to... View Details

Keywords: by Kim Girard; Entertainment & Recreation

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

the pricing of digital songs, a study on the reach and effectiveness of online video advertisements for video games and movies, and a project on how online retailers of entertainment goods can best manage their "long-tail" assortments. I also just completed a... View Details

Keywords: by Sean Silverthorne; Music

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