Hulu - Publications - Faculty & Research

November 2017 (Revised July 2019)
Case

Project Moab at Hulu

In 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programing and earned... View Details

Keywords: Video On Demand; Subscriber Models; Media; Business Model; Decision Choices and Conditions; Media and Broadcasting Industry; Entertainment and Recreation Industry; United States

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28 Feb 2020
News

Kelly Campbell Named President of Hulu

and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as... View Details

Keywords: Arts, Entertainment

17 Jul 2015
News

Hulu may offer ad-free TV, for a price

01 Apr 2020
News

Founding Hulu Chief Jason Kilar Named WarnerMedia CEO

01 Jun 2015
News

Screen Grab

Union address in January. YouTube is the biggest, most visible platform for this shorter-form, nontraditional content, but other multichannel networks are springing up to offer a differentiated experience to win viewers. Jason Kilar (MBA 1997) stepped down as CEO of... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment

September 2017 (Revised December 2017)
Case

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively

In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details

Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry

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Profile

Jason A. Kilar

Jason Kilar, the founding CEO of Hulu and CEO and co-founder of his newest venture Vessel, likes to point out that serendipity and luck have played a big role in his success. Take his introduction to the world of entrepreneurship. He... View Details

28 Apr 2023
News

Know Your HBS Staff: Corey Tolbert

02 Jan 2018
First Look

First Look at New Research and Ideas, January 3, 2018

at Mac’s Convenience Stores, implemented between 2007 and 2017. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/918002-PDF-ENG Harvard Business School Case 318-002 Hulu: Redefining the Way People Experience TV In May 2017, View Details

Keywords: Sean Silverthorne

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

to a body positivity rebranding by the lingerie retailer Victoria’s Secret. Just two weeks later, the cultural moment was amplified when Hulu released a documentary about an association between financier and sex offender Jeffrey Epstein... View Details

Keywords: by John Deighton and Leora Kornfeld

25 Aug 2014
News

Jonathan M. Nelson, MBA 1983

companies, VoiceStream Wireless (now called T-Mobile USA), and also launched Hulu and the Yankees Entertainment and Sports Network (although Nelson admits to being an avid Red Sox fan). By following his passion, Jonathan Nelson has... View Details

Keywords: Susan Young

01 Dec 2009
News

What’s On?

to its existing stable of FOX, NBC, and ABC, Hulu attracted 38 million viewers, according to CNBC.com (September 8, 2009). At a panel discussion, Disney president Robert Iger asked Kilar what will replace the thirty-second ad, long a... View Details

Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment; News, Library, Internet, and Other Services; Information

Web

The Roundtables - Entrepreneurship

SF: The Roundtables On February 11, 2015, The Rock 100 SF gathered at the Battery in San Francisco for customized discussions, a reception and dinner featuring a fireside chat between Professor Bill Sahlman and Jason Kilar, founder of vessel and View Details

28 Jul 2021
News

Squarely in Their Corner

“personal board of directors,” that includes Sarah Harden (MBA 1999), CEO of the Reese Witherspoon media company Hello Sunshine. The two worked together at Fox Networks Group, where Ahuja helped launch Hulu while Harden served as senior... View Details

Keywords: mentorship; entrepreneurship; fintech; career; work-life balance; Finance

Profile

Prita Kumar

operations. “The more I saw people transform businesses, the more I wanted to do that, rather than do analyses.” The right fit for entrepreneurship Prita came to HBS with a business idea she wanted to develop: Booya Fitness, “a Hulu for... View Details

01 Dec 2014
News

Forecasting ’15

person to create a manufactured product. In 2015, this movement will begin to separate itself from its DIY and science-project roots to truly become a new industrial revolution and a global economic force.” Media: RIP, TV Jason Kilar (MBA 1997) Cofounder and CEO,... View Details

Keywords: Food Services and Drinking Places; Hospitality; Ambulatory Health Care Services; Health, Social Assistance

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

For millions of TV watchers, the commercial break is an annoyance of the past, thanks to the fast-forward button on their digital video recorders. Consequently, advertisers are turning to the web, where popular sites such as YouTube and View Details

Keywords: by Carmen Nobel; Consumer Products

20 Oct 2014
Research & Ideas

Users Love Ello, But What’s the Business Model?

not much left, even for the Twitters of the world. Increasingly, we're seeing a shift in the business model from advertising to a subscription model (think Hulu Plus, Pandora, Dropbox, etc.). Ello is operating on more of a freemium model,... View Details

Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services

14 Sep 2016
Research & Ideas

Web Surfers Have a Schedule and Stick to It

allocated. Clickstream data was provided by ComScore, an audience measurement firm. In the development of the internet, 2008 and 2013 were landmark years. Netflix and Hulu began offering streaming services in 2008, and YouTube videos were... View Details

Keywords: by Julia Hanna; Retail; Web Services

10 Nov 2011
HBS Case

HBS Cases: Making Lincoln Center Cool Again

Digital expansion could include everything from improving the center's website to streaming live performances to movie theaters around the country. Another option is to work more closely with content distributors like iTunes or Hulu to... View Details

Keywords: by Kim Girard; Entertainment & Recreation

Publications