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- News (9)
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- November 2017 (Revised July 2019)
- Case
Project Moab at Hulu
By: C. Fritz Foley and James Weber
In 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programing and earned... View Details
Keywords: Video On Demand; Subscriber Models; Media; Business Model; Decision Choices and Conditions; Media and Broadcasting Industry; Entertainment and Recreation Industry; United States
Foley, C. Fritz, and James Weber. "Project Moab at Hulu." Harvard Business School Case 218-050, November 2017. (Revised July 2019.)
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as... View Details
Keywords: Arts, Entertainment
- 01 Apr 2020
- News
Founding Hulu Chief Jason Kilar Named WarnerMedia CEO
- 17 Jul 2015
- News
Hulu may offer ad-free TV, for a price
- 01 Jun 2015
- News
Screen Grab
Union address in January. YouTube is the biggest, most visible platform for this shorter-form, nontraditional content, but other multichannel networks are springing up to offer a differentiated experience to win viewers. Jason Kilar (MBA 1997) stepped down as CEO of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- September 2017 (Revised December 2017)
- Case
Hulu: Redefining the Way People Experience TV
By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details
Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry
McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)
- Profile
Jason A. Kilar
Jason Kilar, the founding CEO of Hulu and CEO and co-founder of his newest venture Vessel, likes to point out that serendipity and luck have played a big role in his success. Take his introduction to the world of entrepreneurship. He... View Details
- 28 Apr 2023
- News
Know Your HBS Staff: Corey Tolbert
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
at Mac’s Convenience Stores, implemented between 2007 and 2017. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/918002-PDF-ENG Harvard Business School Case 318-002 Hulu: Redefining the Way People Experience TV In May 2017, View Details
Keywords: Sean Silverthorne
- May 2025
- Case
The Video-Streaming Wars in 2025: Can Anyone Catch Netflix?
By: Anita Elberse and Javiera Larenas
On January 21, 2025, Ted Sarandos, co-chief executive officer of video-streaming service Netflix, presented the company’s quarterly earnings. He had every reason to be upbeat: Netflix added 19 million new subscribers in the final quarter of 2024, ended the year with a... View Details
Keywords: Entertainment; Media; Television; Management; Strategy; Disruption; Technology; Competition
- Web
Marketing - Faculty & Research
record highs in the company’s history. With these results, Netflix further pulled away from traditional media conglomerates such as the Walt Disney Company (with its Disney+ and Hulu streaming services), Comcast (with Peacock), Warner... View Details
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
to a body positivity rebranding by the lingerie retailer Victoria’s Secret. Just two weeks later, the cultural moment was amplified when Hulu released a documentary about an association between financier and sex offender Jeffrey Epstein... View Details
Keywords: by John Deighton and Leora Kornfeld
- 25 Aug 2014
- News
Jonathan M. Nelson, MBA 1983
companies, VoiceStream Wireless (now called T-Mobile USA), and also launched Hulu and the Yankees Entertainment and Sports Network (although Nelson admits to being an avid Red Sox fan). By following his passion, Jonathan Nelson has... View Details
Keywords: Susan Young
- 01 Dec 2009
- News
What’s On?
to its existing stable of FOX, NBC, and ABC, Hulu attracted 38 million viewers, according to CNBC.com (September 8, 2009). At a panel discussion, Disney president Robert Iger asked Kilar what will replace the thirty-second ad, long a... View Details
- Web
The Roundtables - Entrepreneurship
SF: The Roundtables On February 11, 2015, The Rock 100 SF gathered at the Battery in San Francisco for customized discussions, a reception and dinner featuring a fireside chat between Professor Bill Sahlman and Jason Kilar, founder of vessel and View Details
- 28 Jul 2021
- News
Squarely in Their Corner
“personal board of directors,” that includes Sarah Harden (MBA 1999), CEO of the Reese Witherspoon media company Hello Sunshine. The two worked together at Fox Networks Group, where Ahuja helped launch Hulu while Harden served as senior... View Details
- Profile
Prita Kumar
operations. “The more I saw people transform businesses, the more I wanted to do that, rather than do analyses.” The right fit for entrepreneurship Prita came to HBS with a business idea she wanted to develop: Booya Fitness, “a Hulu for... View Details
- 01 Dec 2014
- News
Forecasting ’15
person to create a manufactured product. In 2015, this movement will begin to separate itself from its DIY and science-project roots to truly become a new industrial revolution and a global economic force.” Media: RIP, TV Jason Kilar (MBA 1997) Cofounder and CEO,... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
For millions of TV watchers, the commercial break is an annoyance of the past, thanks to the fast-forward button on their digital video recorders. Consequently, advertisers are turning to the web, where popular sites such as YouTube and View Details
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
not much left, even for the Twitters of the world. Increasingly, we're seeing a shift in the business model from advertising to a subscription model (think Hulu Plus, Pandora, Dropbox, etc.). Ello is operating on more of a freemium model,... View Details