Filter Results:
(9)
Show Results For
- All HBS Web
(17)
- News (4)
- Research (9)
- Multimedia (1)
- Faculty Publications (5)
Show Results For
- All HBS Web
(17)
- News (4)
- Research (9)
- Multimedia (1)
- Faculty Publications (5)
Page 1 of 9
Results
Sort by
- February 2021 (Revised March 2021)
- Supplement
Arçelik: COVID-19 Fueled Omnichannel Growth (B)
By: Ayelet Israeli and Fares Khrais
Israeli, Ayelet, and Fares Khrais. "Arçelik: COVID-19 Fueled Omnichannel Growth (B)." Harvard Business School Supplement 521-068, February 2021. (Revised March 2021.)
- October 2019
- Article
Correcting Consumer Misperception
By: Omar Isaac Asensio
For the well informed, taking actions to curb energy consumption from household appliances is uncomplicated. Now, research shows that simple information provision interventions can correct consumer misperceptions of the energy consumed by common appliances, offering... View Details
Asensio, Omar Isaac. "Correcting Consumer Misperception." Nature Energy 4, no. 10 (October 2019): 823–824.
- January 2021 (Revised March 2022)
- Case
Arçelik: From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli and Fares Khrais
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Digital Platforms; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021. (Revised March 2022.)
- July 2022
- Teaching Note
Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli, Fares Khrais and Menna Hassan
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
- August 2007 (Revised September 2007)
- Case
Gome: Bidding for China Paradise
Gome, China's largest electronics retailer, has the opportunity to acquire China Paradise, the number three player in the Chinese electronic retailer industry. This happened in the general context of a great market development and potential consolidation of the... View Details
Keywords: Acquisition; Trade; Market Entry and Exit; Performance; Opportunities; Competition; Consolidation; Corporate Strategy; Electronics Industry; Retail Industry; China
Jin, Li, Li Liao, Ruoran Guo, and Jielun Zhu. "Gome: Bidding for China Paradise." Harvard Business School Case 208-002, August 2007. (Revised September 2007.)
- 20 Aug 2020
- Book
From the Plow to the Pill: How Technology Shapes Our Lives
popular adoration of wives and mothers that hadn’t existed before. It’s been called the cult of domesticity. Gerdeman: Could you talk about how innovations in technology, such as the invention of the automobile and household View Details
Keywords: by Dina Gerdeman
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
sales depend on two things: the launch of new, higher-priced, higher-featured, often customized products that persuade consumers to trade in their existing appliances before they break down (think cellphones), as well as View Details
- 26 Aug 2009
- Op-Ed
Where Cash for Clunkers Ran Off the Road
families that traded in their old SUVs for high mpg sedans may later trade in the existing family sedan for another SUV, resulting in minimal mpg improvement on a per household basis. “Each clunker required dealer salespeople to complete... View Details
- 04 Dec 2007
- First Look
First Look: December 4, 2007
development and potential consolidation of the household electronic appliance retailing sector. Gome, Suning, and China Paradise, the three largest players in the market, all experienced phenomenal growth,... View Details
Keywords: Martha Lagace