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- All HBS Web (15)
- Faculty Publications (2)
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- All HBS Web (15)
- Faculty Publications (2)
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- 23 Nov 2022
- News
The Sinister Logic of Hidden Online Fees
- November 23, 2022
- Article
The Sinister Logic of Hidden Online Fees
By: Michael Luca
Luca, Michael. "The Sinister Logic of Hidden Online Fees." Wall Street Journal (online) (November 23, 2022).
- January–February 2020
- Article
Consumer Reactions to Drip Pricing
By: Shelle Santana, Steven Dallas and Vicki Morwitz
This research examines how drip pricing—a strategy whereby a firm advertises only part of a product’s price upfront and then reveals additional mandatory or optional fees/surcharges as the consumer proceeds through the buying process—affects consumer choice and... View Details
Keywords: Drip Pricing; Pricing; Consumer Protection; Hidden Fees; Price; Consumer Behavior; Perception
Santana, Shelle, Steven Dallas, and Vicki Morwitz. "Consumer Reactions to Drip Pricing." Marketing Science 39, no. 1 (January–February 2020): 188–210.
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
customers, not to mention the convenience of keeping customer information on file. While the intermediary charges a fee for its service, buyers widely perceive that the costs are borne by others, namely sellers. Sellers in turn pay the... View Details
- Web
Finding Job Opportunities - Alumni
being contacted by recruiters, take a few minutes to learn why uploading your resume to the Alumni Resume Book a great way to connect with organizations. ExecThread ExecThread is the largest aggregator of unpublished senior-level job opportunities that enables its... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
also 21 percent less, and they were 11 percent less likely to make late payments on a month-to-month basis. "Sometimes, a credit card looks really great and then it turns out to have some hidden fees ... It... View Details
Keywords: by Danielle Kost
- 01 Sep 2023
- News
The Exchange: Where Ethics Meet Economics
Max Bazerman and Mike Luca (Image by John Ritter) What makes people behave the way they do—and to what degree are design choices influencing that? Associate Professor Mike Luca studies the design of online platforms, while Professor Max Bazerman’s work focuses on... View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
non-committal prices. That is, until Birchbox came along in 2010 with an innovative offer: Pay a monthly fee and receive a curated box of beauty samples by mail. “They said, ‘We're going to start off doing this one part of the customer... View Details
- 01 Sep 2020
- News
Saving Grace
major pension providers where his savings were stowed. It was hard to pry even basic information from them, he says. Instead they channeled his calls through financial advisors, who pitched costly services. The more he prodded for information, the more View Details
Keywords: Jen McFarland Flint
- 14 Apr 2008
- Research & Ideas
The Surprising Right Fit for Software Testing
saw an opportunity and need for entrepreneurship. This family background—and the potential for addressing an industry niche, along with his commitment to raising the profile of hidden talents of individuals with ASD—led him to found... View Details
- 30 Jan 2017
- Research & Ideas
Vanguard, Trian And The Problem With 'Passive' Index Funds
Vanguard’s index funds have obvious appeal to investors, especially smaller ones. Their passive approach makes these funds less expensive to maintain than active mutual funds, and their operating costs as a percent of assets under management tend to decline with size.... View Details
- 03 Apr 2019
- Book
Fintech's Game-Changing Opportunities for Small Business
out an application in minutes, and get an answer the same day and money in their bank account the next day, they flocked to the new lenders. Some issues arose quickly, though, such as high prices and bad actors charging hidden fees. The... View Details
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
isolation is of great interest, we believe that the analysis of interactions between business models can highlight important hidden insights. In this paper, for example, we show that contrary to the popular view, p2p and iTunes can... View Details
- 17 Apr 2012
- First Look
First Look: April 17
sleep, all participants were presented with a problem that required a creative solution. In the two-odor conditions, a hidden scent diffuser spread an odor while the problem was presented. In the sleep-with-conditioned-odor condition,... View Details
Keywords: Carmen Nobel