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  • All HBS Web  (11)
    • News  (5)
    • Research  (6)
  • Faculty Publications  (4)

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  • All HBS Web  (11)
    • News  (5)
    • Research  (6)
  • Faculty Publications  (4)
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  • 11 Feb 2019
  • News

Hello Alfred Co-Founders: Knowing When to be Persistent

Keywords: Personal Services
  • 18 Oct 2016
  • News

Leading the Way for Women Entrepreneurs

capitalists could not identify with the vision of Birchbox. “The men would ask their secretaries or ask us to wait while they called their wives.” Barna joined fellow HBS alumnae Marcela Sapone (MBA 2015), cofounder and CEO of Hello... View Details
Keywords: Jennifer Myers; Birchbox; Rent the Runway; Hello Alfred; Retail Trade; Finance
  • 22 Nov 2015
  • News

Start-Up Leaders Embrace Lobbying as Part of the Job

A recent story in the New York Times that details entrepreneurs’ growing interest in shaping policy highlights the lobbying efforts of Hello Alfred, a personal butler service founded by Jessica Beck (MBA 2015) and Marcela Sapone (MBA... View Details
  • 31 Jul 2016
  • News

You Rang?

Beck, who then founded Hello Alfred, an affordable personal butler service, in September 2014. “We accidentally made Alfred for ourselves, to solve our problem,” Sapone told The Guardian for an article that... View Details
  • 15 Dec 2015
  • News

The Year in Ideas 2015

medical innovations. Jessica Beck and Marcela Sapone (both MBA 2015) launched the automated “personal butler” service Hello Alfred in a crowded on-demand marketplace. The service corrals other on-demand... View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
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