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  • All HBS Web  (24)
    • News  (9)
    • Research  (13)
    • Multimedia  (1)
  • Faculty Publications  (10)

Show Results For

  • All HBS Web  (24)
    • News  (9)
    • Research  (13)
    • Multimedia  (1)
  • Faculty Publications  (10)
Page 1 of 24 Results →
  • June 2009 (Revised November 2010)
  • Case

HTC Corp. in 2009

By: David B. Yoffie and Renee Kim
Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable achievements his company had made over the last 12 years since starting off as an unknown manufacturer of PDAs for... View Details
Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Product Positioning; Competitive Advantage; Mobile Technology; Telecommunications Industry; Taiwan
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Yoffie, David B., and Renee Kim. "HTC Corp. in 2009." Harvard Business School Case 709-466, June 2009. (Revised November 2010.)
  • May 2012 (Revised September 2012)
  • Case

HTC Corp. in 2012

By: David B. Yoffie, Juan Alcacer and Renee Kim
After 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC's transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and... View Details
Keywords: Corporate Social Responsibility; Telecommunications; Brand Management; Economies Of Scale And Scope; Market Positioning; Intellectual Property Management; Technological Innovation; Information Infrastructure; Competitive Strategy; Innovation and Invention; Patents; Product Positioning; Telecommunications Industry; Taiwan
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Yoffie, David B., Juan Alcacer, and Renee Kim. "HTC Corp. in 2012." Harvard Business School Case 712-423, May 2012. (Revised September 2012.)
  • October 2017 (Revised August 2018)
  • Case

HTC and Virtual Reality

By: David B. Yoffie, Andy Wu and Allison M. Ciechanover
In fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond... View Details
Keywords: Virtual Reality; Strategy; Competition; Information Technology; Innovation and Management; Consumer Behavior; Customer Relationship Management; Technology Industry
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Yoffie, David B., Andy Wu, and Allison M. Ciechanover. "HTC and Virtual Reality." Harvard Business School Case 718-421, October 2017. (Revised August 2018.)
  • June 2012 (Revised February 2014)
  • Teaching Note

HTC Corp. 2012 (TN)

By: Juan Alcacer
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Alcacer, Juan. "HTC Corp. 2012 (TN) ." Harvard Business School Teaching Note 712-502, June 2012. (Revised February 2014.)
  • 24 Oct 2011
  • News

HTC Gets a Taste for Deals

  • November 2022 (Revised April 2023)
  • Supplement

HTC and Virtual Reality (B)

By: Andy Wu and Matt Higgins
In April 2023, Cher Wang, CEO and Chairwoman of HTC, reflected on her time as a leader in the virtual reality industry from her office high above Taoyuan City, Taiwan. It had been a roller coaster ride of new product introductions and unexpected challenges for HTC and... View Details
Keywords: VR; Virtual Reality; Strategy; Metaverse; Market Entry and Exit; Competition; Technology Industry; Taiwan; China; United States
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Wu, Andy, and Matt Higgins. "HTC and Virtual Reality (B)." Harvard Business School Supplement 723-403, November 2022. (Revised April 2023.)
  • May 2012
  • Case

Quietly Brilliant: Transformational Change at HTC

By: Michael L. Tushman and Kerry Herman
The case examines smartphone maker HTC's 2006 decision to become a branded company. The case focuses on the cultural and organizational shifts HTC underwent to successfully make the transition from an ODM, founded in 1997, to a leading branded manufacturer (7% market... View Details
Keywords: Globalized Firms and Management; Organizational Structure; Cross-Cultural and Cross-Border Issues; Telecommunications Industry; Taiwan
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Tushman, Michael L., and Kerry Herman. "Quietly Brilliant: Transformational Change at HTC." Harvard Business School Case 412-070, May 2012.
  • June 2018
  • Teaching Note

HTC and Virtual Reality

By: Andy Wu
Teaching Note for HBS No. 718-421. View Details
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Wu, Andy. "HTC and Virtual Reality." Harvard Business School Teaching Note 718-520, June 2018.
  • November 2009
  • Teaching Note

HTC Corp. in 2009 (TN)

By: David B. Yoffie
Teaching Note for [709466]. View Details
Keywords: Competition; Decisions; Brands and Branding; Customer Value and Value Chain; Telecommunications Industry; Taiwan
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Yoffie, David B. "HTC Corp. in 2009 (TN)." Harvard Business School Teaching Note 710-427, November 2009.
  • 20 Jun 2013
  • News

How HTC Lost Its Way With Smartphones

  • January 2017
  • Background Note

Making Virtual Reality Real

By: Feng Zhu, Sarah Mehta and David Lane
This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies. View Details
Keywords: Virtual Reality; Augmented Reality; Oculus; Google; HTC; Magic Leap; Microsoft; Samsung; Software; Niantic; Digital Platforms; Technology Adoption; Applications and Software; Technology Industry
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Zhu, Feng, Sarah Mehta, and David Lane. "Making Virtual Reality Real." Harvard Business School Background Note 617-013, January 2017.
  • 15 Apr 2015
  • News

Lessons From Steve Jobs, Andy Grove and Bill Gates

  • 29 Mar 2012
  • News

Apple's War on Android

  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

Business School Case 718-421 HTC and Virtual Reality In fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring... View Details
Keywords: Sean Silverthorne
  • 15 Jun 2017
  • News

Yet another crisis for Uber: Six vacant executive jobs, and no active CEO

  • 18 Sep 2016
  • News

Rush to Take Advantage of a Dull iPhone Started Samsung's Battery Crisis

  • 20 Nov 2014
  • Blog Post

An update from the Hospitality Club

Our office had the chance to sit down with the HBS student Hospitality Club COO, Keaw Poopichapong. Here’s what she had to say: As a club officer for The Hospitality and Travel Club, what are you most excited for? We are really excited about the variety of events that... View Details
  • 05 Feb 2020
  • News

Under Armour Dumped Its App, and Consumers Feel the Heartbreak

    David B. Yoffie

    Professor David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his Bachelor's degree summa cum laude and Phi Beta... View Details

    Keywords: communications; computer; e-commerce industry; electronics; financial services; information; information technology industry; internet; retail financial services; semiconductor; soft drink; telecommunications; video games
    • 21 Jul 2009
    • First Look

    First Look: July 21

    http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309114 Purchase the supplement: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309115 HTC Corp. in 2009 Harvard Business School Case 709-466 Taiwan-based View Details
    Keywords: Martha Lagace
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