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31 May 2013
News

Meg Whitman Jolts HP as Its Reluctant Savior

Keywords: HP, Hewlett-Packard, Microsoft, Dell, eBay; Computer and Electronic Product Manufacturing; Manufacturing

01 Apr 2001
News

Books: Brand New

by Nancy F. Koehn (Harvard Business School Press) The creation of a powerful, widely recognized brand is the ultimate goal that every entrepreneur dreams of but few achieve. In her new book, Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to View Details

Keywords: Startbucks; HP, Hewlett-Packard, Microsoft, Dell, eBay; Estee Lauder; John Heinz (MBA 1963); Publishing Industries (except Internet); Information