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Show Results For
- All HBS Web
(4,236)
- People (35)
- News (1,619)
- Research (732)
- Events (1)
- Multimedia (56)
- Faculty Publications (157)
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- February 2022
- Teaching Plan
Community Solutions
By: Brian Trelstad and Tom Quinn
Teaching Plan for HBS Case No. 322-021. Community Solutions was an anti-homelessness nonprofit founded in 2011 after protagonist Rosanne Haggerty grew frustrated with the limited impact of traditional housing and outreach strategies. It set an ambitious goal, reached... View Details
- October 2022 (Revised February 2023)
- Teaching Note
Managing Science Communication at Bayer
Teaching Note for HBS Case No. 921-045. View Details
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
to craft a more effective message to, and to get lucrative insights from, the shopping public would be well advised to listen to what Underhill and Zaltman have to say. Following are some of their communication secrets. Examine the... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
becomes evident that digital communications will fundamentally reshape the way businesses market, and often deliver, goods and services. The current communications revolution is hardly the first to be... View Details
Keywords: by Peter K. Jacobs
- April 2020
- Teaching Note
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
- March 2018
- Teaching Note
Sales Misconduct at Wells Fargo Community Bank
Teaching Note for HBS No. 118-009. View Details
- October 2021
- Teaching Note
Threadless: The Renewal of an Online Community
By: Shane Greenstein, Karim Lakhani and Christian Godwin
Teaching Note for HBS Case No. 621-056. View Details
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
advertising-supported television broadcasters. Movie studios, afraid of alienating theater owners and broadcasters, their largest customers, generally were unwilling to provide pay TV operators with programming. The Federal Communications... View Details
- April 2021
- Teaching Note
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086. View Details
Keywords: Influencer Marketing; Influencers; Influencer; Monetization; Monetization Strategy; Female; Female Entrepreneur; Female Protagonist; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; Europe; North America
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
If proof was needed that change is afoot in the worldwide media industry, it came in the form of late alterations to a panel on the subject at the HBS Global Alumni Conference. CEOs Jean-Marie Messier of France's Vivendi and Thomas... View Details
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
science matters. We have a class, it's a very popular class at the Harvard Business School. Some of you will take it in the spring if you're HBS students in the MBA program second year. It's called Leadership and Happiness. And here's... View Details
Keywords: by HBS Staff
- April 2018
- Teaching Note
Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre
By: Robert J. Dolan
Teaching Note for HBS No. 518-036. View Details
- 18 Mar 2013
- HBS Case
HBS Cases: LEGO
great," he says. Thomke, the William Barclay Harding Professor of Business Administration, wrote the case with Harvard Business School's Jan W. Rivkin, the Bruce V. Rauner Professor of Business Administration, and Daniela Beyersdorfer, associate director of the... View Details
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
strong investor relations (IR) departments, according to HBS professor Gregory S. Miller. Two cases he recently coauthored describe how these different firms in the oil and gas industry—controversial of late for its mile-high profits—have... View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
- 24 Nov 2008
- Research & Ideas
Harvard Business School Discusses Future of the MBA
levity given the seriousness of the topic at hand. Some of the schools represented had already implemented major MBA program reforms. Others were considering them. But everyone had one thing in common: Each had assisted HBS professors... View Details
- November 2017
- Supplement
Loss Prevention at Mac's Convenience Stores (B)
By: Francesca Gino, Katherine DeCelles and Olivia Hull
Supplement to HBS No. 918-001. The case describes the inventive approaches to retail crime prevention that Sean Sportun, security and loss prevention manager at Mac’s Convenience Stores, implemented between 2007 and 2017. View Details
Keywords: Public Relations; Community Relations; Change Management; Leading Change; Training; Knowledge Dissemination; Working Conditions; Crime and Corruption; Law Enforcement; Legal Liability; Business and Community Relations; Retail Industry; Canada
Gino, Francesca, Katherine DeCelles, and Olivia Hull. "Loss Prevention at Mac's Convenience Stores (B)." Harvard Business School Supplement 918-002, November 2017.
- 2019
- Book
Problem Solving: HBS Alumni Making a Difference in the World
By: Howard H. Stevenson, Russ Banham and Shirley Spence
Problem Solving is the culmination of four years of research conducted by a small project team from 2015 through 2018 in collaboration with HBS alumni, students, faculty, and staff. Its broad and deep knowledge base is derived from a survey of 13 MBA classes... View Details
Stevenson, Howard H., Russ Banham, and Shirley Spence. Problem Solving: HBS Alumni Making a Difference in the World. Southwestern Publishing Group, 2019.
- 06 Dec 2013
- Op-Ed
HBS Faculty Remember Nelson Mandela
impact. Professor Linda Hill, Wallace Brett Donham Professor of Business Administration and faculty chair of the HBS Leadership Initiative: As part of a January 2008 Harvard Business Review article titled Where Will We Find Tomorrow's... View Details
- 16 Feb 2004
- Research & Ideas
HBS Center Focuses on Europe
knowledge in the future? Sjöman: To share the management knowledge, the Center runs roundtable discussions that give faculty an opportunity to meet with the business community to discuss their research ideas and offer alumni and other... View Details
Keywords: by Cynthia Churchwell