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  • December 2014 (Revised May 2015)
  • Supplement

Growth Hacking at Bazaart (B)

By: Jeffrey Bussgang and Matthew G. Preble
"Growth Hacking at Bazaart (B)" provides a brief update of what has transpired at Bazaart since the timing of "Growth Hacking at Bazaart (A)". View Details
Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup Nation; Business Startups; Social Marketing; Marketing; Growth and Development; Customers; Fashion Industry; Technology Industry; Israel
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  • December 2014 (Revised May 2015)
  • Case

Growth Hacking at Bazaart (A)

By: Jeffrey Bussgang and Matthew G. Preble
The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding... View Details
Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup; Startup Nation; Business Startups; Growth and Development Strategy; Customers; Marketing; Social Marketing; Fashion Industry; Technology Industry; Israel
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  • 04 Dec 2014
  • News

Hacking Health Care

vision is Hacking Heath, a Montreal-based social collaborative that hosts weekend brainstorming sessions, or “hackathons,” to spur innovation in the industry and, ultimately, save lives. “The end game is to transform health care with more... View Details
Keywords: Jill Radsken
  • May 2016 (Revised January 2018)
  • Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Accommodations Industry
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  • June 2016 (Revised January 2018)
  • Case

Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers

By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry
Related
  • June 2019
  • Case

Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers

By: Thales S. Teixeira
By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-Sided Markets; Digital Marketing; Customer Acquisition; Two-Sided Platforms; Growth Management; Marketing Strategy; Customers; Acquisition; Organizational Change and Adaptation
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  • February 2022
  • Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
Related
  • February 2021 (Revised March 2021)
  • Case

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli and Jamie Merkrebs
AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word-of-mouth Marketing; Word Of Mouth; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; Circular; Peer-to-peer Markets; Furniture Industry; Furniture; Growth Hacking; Monetization Strategy; African-American Protagonist; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
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    Christina M. Wallace

    A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details

    Keywords: arts; venture capital industry; consumer products; service industry; internet
    • 17 Mar 2015
    • First Look

    First Look: March 17

    of NiSource's recent proposal to pursue a tax-advantaged spin-off its pipeline business. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215026-PDF-ENG Harvard Business School Case 815-001 Growth View Details
    Keywords: Sean Silverthorne
    • 26 Mar 2013
    • First Look

    First Look: March 26

    performance of innovative business enterprises is not clearly specified. Modern economic growth diffused from its origins in the North Sea region to elsewhere in western and northern Europe, across the Atlantic, and later to Japan, but... View Details
    Keywords: Sean Silverthorne
    • Web

    Live from Klarman Hall - Alumni

    constraints on scale, scope, and learning that have limited business growth for hundreds of years. From Airbnb to Ant Financial, research shows how AI-driven processes are vastly more scalable than traditional ones, enable companies to... View Details
    • Web

    HBS Entrepreneurship Summit - Alumni

    Senior Lecturer of Business Administration Ann Dewitt (MBA 2009), The Engine Unpacking the Supply Chain Mess with Some First Principles and Common Sense Willy C. Shih, Robert and Jane Cizik Professor of Management Practice in Business Administration View Details
    • Web

    Skydeck - Alumni

    1983) about the path to personal growth Leading with Heart How personal tragedy shaped the empathetic management style of Panera CEO Niren Chaudhary (AMP 191) A Playbook for Progress Coauthors Jacqueline Adams (MBA 1978) and Bonita... View Details
    • 22 Jul 2019
    • Book

    How to Be a Digital Platform Leader

    interest in the subject was initially stimulated by the explosive growth of the Microsoft Windows operating system. The real value of Windows, we learned, was not about the product, per se, but the applications written by independent... View Details
    Keywords: by Martha Lagace

      Matt Higgins

      landed on the Wall Street Journal bestseller list. Higgins serves as an Executive Fellow at the Harvard Business School, co-teaching the SIP “Moving Beyond Direct-to-Consumer”. Matt can provide advice and support on: building and scaling startups e-commerce View Details
      Keywords: Consumer Products & Packaged Goods;#60;#Services
      • Profile

      Luc Sirois

      vision is Hacking Heath, a Montreal-based social collaborative that hosts weekend brainstorming sessions, or “hackathons,” to spur innovation in the industry and, ultimately, save lives. “The end game is to transform health care with more... View Details
      Keywords: Health Care; Technology; Nonprofit / Government
      • 01 Mar 2019
      • News

      Alumni and Faculty Books for March 2019

      psychology, and holistic health for answers when her own health crises struck. She now brings those solutions to moms everywhere. Mom Hacks gives you the specific smallest changes that yield the biggest impact for moms and their children.... View Details
      • 05 Oct 2021
      • Blog Post

      First-Gen Voices: Eric Westphal on Tapping into the Global Alumni Network & Making a Difference across Borders

      Hack Brazil program, organized by Harvard and MIT. “I co-founded the Brazilian Association while at Harvard College and since graduating, the Association had become involved in the conference, so I was familiar with it before HBS,”... View Details
      • 05 Sep 2017
      • First Look

      First Look at New Research and Ideas, September 5, 2017

      tend to focus on “ghost towns” on the one hand or urbanization as China’s silver bullet to growth and reform on the other. In this paper, we detail what China calls its “New Urbanization Policy.” While these plans aim to formalize... View Details
      Keywords: Sean Silverthorne