Publications

June 2023 (Revised February 2024)
Case

Betting on Green Steel

By: George Serafeim and Sofoklis Melissovas

'Betting on Green Steel' traces the innovative journey embarked upon by a group of MBA students who have set out to conceive a novel steelmaker that pioneers the production of green steel. The ensemble is confronted with a series of critical choices that will shape the... View Details

Keywords: Decarbonization; Sustainability Management; Technology; Industrialization; Climate Risk; Energy; Entrepreneurship; Environmental Sustainability; Technology Adoption; Climate Change; Innovation and Invention; Business Strategy; Family Business; Steel Industry; Middle East; India

March 2024 (Revised July 2024)
Case

H2 Green Steel: A Clean-Tech Triple Play?

By: Debora L. Spar, Gunnar Trumbull, Henry Tao and Julia Comeau

At the end of 2023, the Swedish startup H2 Green Steel was mid-way through construction on an integrated steel plant in Northern Sweden that would use abundant local hydro power to create Europe’s first commercial-scale green steel. Their goal was to help European... View Details

Keywords: Steel; Green Business; Green Technology; Factories, Labs, and Plants; Business Startups; Climate Change; Technological Innovation; Growth and Development Strategy; Renewable Energy; Steel Industry; Sweden

January 2022
Case

Fueling a Cleaner Future: ACWA Power and Green Hydrogen

By: Dennis Yao and Alpana Thapar

In January 2020, Paddy Padmanathan, president and CEO of ACWA Power, was reflecting on the company’s sixteen-year record of success and thinking about its future growth plans. Founded in 2004, ACWA Power was a Saudi Arabian developer, owner, and operator of power and... View Details

Keywords: Green Hydrogen; Energy; Climate Change; Supply Chain; Business Model; Growth and Development Strategy; Green Technology; Projects; Alliances; Environmental Sustainability; Corporate Social Responsibility and Impact; Energy Industry; Saudi Arabia; Middle East; North Africa

22 Aug 2013
Working Paper Summaries

From Green Users to Green Voters

Keywords: by Diego Comin & Johannes Rode; Energy; Utilities

28 Jun 2021

Industry Spotlight: Technology

Wonder what an MBA could do to help with your professional growth? Learn from Professor Scott Kominers how HBS supports students hoping to break into Technology and hear from alumni in the industry as they... View Details

28 Jun 2021
Video

Technology Industry Spotlight

06 Apr 2021
Cold Call Podcast

Disrupting the Waste Industry with Technology

Keywords: Re: Shai Benjamin Bernstein

2017
Book

Profits and Sustainability: A History of Green Entrepreneurship

By: Geoffrey Jones

This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who... View Details

Find at Harvard

2013
Working Paper

From Green Users to Green Voters

By: Diego Comin and Johannes Rode

We estimate the effect of the diffusion of photovoltaic (PV) systems on the fraction of votes obtained by the German Green Party. The logistic diffusion of PV systems offers a new identification strategy. We take first differences and instrument adoption rates (i.e.... View Details

Keywords: Voting; Political Elections; Technology Adoption; Environmental Sustainability; Green Technology Industry; Green Technology Industry; Germany

02 Jun 2021

Women in Industry Series: Technology

Please join Christina Wallace, Senior Lecturer of Business Administration, for a panel discussion as she moderates a panel of HBS women making a difference in the Tech space. Learn about their experiences and how HBS has played a role their journeys. View Details

March 1992 (Revised June 1992)
Background Note

Strategic Industry Model: Emergent Technologies

By: Robert J. Dolan

Describes computer model and output from conjoint analysis and perceptual mapping for product line planning. View Details

Keywords: Mathematical Methods; Product Marketing

December 2021
Case

Green Monday

By: José B. Alvarez, Billy Chan and Dawn H. Lau

This case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand (“OmniPork”), a... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Social Enterprise; Entrepreneurship; Business Startups; Business Model; Mission and Purpose; Growth and Development Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Hong Kong; China; Asia

06 Apr 2021
News

Disrupting the Waste Management Industry with Technology

Research Summary

Impact of Technology on Industry Structure and Competitive Strategy

By: Stephen P. Bradley

Stephen Bradley’s research has focused for several years on the impact of technology on industry structure and competitive strategy. In particular he has been studying the convergence of information technology and telecommunications and how this convergence is... View Details

Daniel W. Green

Daniel Green is an assistant professor of business administration in the Finance Unit. He teaches the Finance II course to MBA students.

Professor Green’s research focuses on corporate finance, capital markets, and financial intermediation. His current... View Details

Keywords: investment banking industry; investment banking industry; investment banking industry; investment banking industry

November 2014
Article

Government Green Procurement Spillovers: Evidence from Municipal Building Policies in California

By: Timothy Simcoe and Michael W. Toffel

We study how government green procurement policies influence private-sector demand for similar products. Specifically, we measure the impact of municipal policies requiring governments to construct green buildings on private-sector adoption of the U.S. Green Building... View Details

Keywords: Public Procurement; Green Building; Quality Certification; Environmental Policy; Buildings and Facilities; Environmental Sustainability; Policy; Government and Politics; Green Technology Industry; Public Administration Industry; California

Teaching Interest

Strategy and Technology

Overview

This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What are effective strategies for winning in markets with strong network effects? How should... View Details

Keywords: Strategy; Technology

Jerry R. Green

Jerry R. Green

David A. Wells Professor of Political Economy

John Leverett Professor in the University

Harvard University

Jerry Green is the John Leverett Professor in the University and the David A. Wells... View Details

Keywords: education industry; education industry; education industry; education industry

Article

Applying KISS to Healthcare Information Technology

By: Regina E. Herzlinger, Margo Seltzer and Mark Gaynor

Current public and private healthcare information technology initiatives have failed to achieve secure integration among providers. Applying the "keep it simple, stupid" principle offers the key guidance for solving this problem. View Details

Keywords: Technology; Health Care; Public Health; Information Technology Industry; Computer Networks; Computer Services Industries; Software; Hardware; Medical Services; Health Care and Treatment; Information Technology; Applications and Software; Information Infrastructure; Standards; Health Industry; Health Industry; United States