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  • 20 Dec 2023
  • Video

Chat GPT for Job Searching Short

  • 15 Oct 2024
  • Video

Job Search 2.0: Chat GPT and LinkedIn Secrets Revealed

  • 2025
  • Working Paper

Generative AI Use by Capital Market Information Intermediaries: Evidence from Seeking Alpha

By: Mark Bradshaw, Chenyang Ma, Benjamin Yost and Yuan Zou
We study the use of generative AI for firm-specific financial analysis on the Seeking Alpha platform. We find that, after the initial launch of ChatGPT in November 2022, the share of AI-generated articles rose sharply to 13.4% of all articles, then declined in late... View Details
Keywords: Generative Ai; Seeking Alpha; Equity Research; Large Language Models; Gpt
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  • 2024
  • Working Paper

Using LLMs for Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe
Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details
Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
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  • May 2024
  • Teaching Note

AI Wars

By: Andy Wu and Matt Higgins
Teaching Note for HBS Case No. 723-434. In 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI popularized over... View Details
Keywords: AI; Trends; AI and Machine Learning; Public Opinion; Technological Innovation; Competitive Advantage; Technology Industry
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  • April 2023 (Revised February 2024)
  • Case

AI Wars

By: Andy Wu, Matt Higgins, Miaomiao Zhang and Hang Jiang
In February 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI. Over a year ago, OpenAI released ChatGPT, a... View Details
Keywords: AI; Artificial Intelligence; AI and Machine Learning; Technology Adoption; Competitive Strategy; Technological Innovation
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  • Research Summary

Overview

By: Ayelet Israeli
Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details
Keywords: Channel Management; Pricing; Pricing Policies; Online Marketing; E-commerce; Analytics; Econometrics; Field Experiments; Data Analytics; Artificial Intelligence; Value Of Data
  • Web

Generative AI - Alumni

AI tools like ChatGPT can help. To start, you’ll need a well-organized draft resume (HBS format works well) and a job description. When given information about your background and the role, GPT can generate text options that highlight... View Details
  • 30 May 2023
  • Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

at Microsoft. How well did AI do? The researchers’ first step was to determine whether market research results elicited from GPT were consistent with expectations, based on established economic theory. To do this, they set the large... View Details
Keywords: by Kristen Senz
  • Web

Accounting & Management - Faculty & Research

cost may enable broader coverage of, and capital market benefits for, firms traditionally overlooked by capital market intermediaries. Keywords: Generative Ai ; Seeking Alpha ; Equity Research ; Large Language Models ; Gpt Citation Read... View Details
  • 26 Oct 2011
  • News

On Top, Down Under

Fookes: Leading the way at one of Australia's premier real estate firms. Photo courtesy Mark Fookes Mark Fookes (AMP 178, 2010) is head of investment management at The GPT Group, a Sydney, Australia, firm that manages $9.8 billion of... View Details
Keywords: Funds, Trusts, and Other Financial Vehicles; Finance
  • Web

Generative AI for Business Leaders - Course Catalog

setting to analyze the impact of Gen AI for a company or business function. You will have access to HBS Enterprise GPT account and no code Gen AI builder tools for the course project. Classroom Conduct and Grading Guidelines I expect full... View Details
  • Web

MBA 2025 Alumni Technology Transition - Alumni

access ends Save documents to your machine. May 28 May 28 Chat GPT Enterprise access ends June 12 June 12 myHBS access ends (including Classcards ) June 12 June 12 Section and Class Email List access ends June 12 June 12 Office 365... View Details
  • Web

Print View - Course Catalog

to HBS Enterprise GPT account and no code Gen AI builder tools for the course project. Classroom Conduct and Grading Guidelines I expect full attendance by all students in all sessions. We only have 12 sessions for a packed agenda of... View Details