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  • Article

Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness

By: Melanie Rudd, Jennifer Aaker and Michael I. Norton
Across six field and laboratory experiments, participants assigned a more concretely-framed prosocial goal (e.g., making someone smile or increasing recycling) felt happier and reported creating greater personal happiness after performing a goal-directed act of... View Details
Keywords: Prosocial Behavior; Goal Framing; Affective Forecasting; Goals and Objectives; Happiness; Philanthropy and Charitable Giving
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  • April 2023
  • Article

A Field Experiment on Subgoal Framing to Boost Volunteering: The Trade-off Between Goal Granularity and Flexibility

By: Aneesh Rai, Marissa A. Sharif, Edward H. Chang, Katherine L. Milkman and Angela L. Duckworth
Research suggests that breaking overarching goals into more granular subgoals is beneficial for goal progress. However, making goals more granular often involves reducing the flexibility provided to complete them, and recent work shows that flexibility can also be... View Details
Keywords: Goals and Objectives; Outcome or Result; Performance Improvement
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  • Article

How Strategy Maps Frame an Organization's Objectives

By: Robert S. Kaplan and David P. Norton
Keywords: Strategy; Organizations; Goals and Objectives
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  • March 2011
  • Article

Talking Past Each Other?: Cultural Framing of Skeptical and Convinced Logics in the Climate Change Debate

By: Andrew J. Hoffman
This article analyzes the extent to which two institutional logics around climate change—the climate change “convinced” and the climate change “skeptical” logics—are truly competing or talking past each other in a way that can be described as a logic schism. Drawing on... View Details
Keywords: Climate Change; Values and Beliefs; Cognition and Thinking; News; Conflict and Resolution
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  • 10 Mar 2013
  • News

Six Ways We Get Sidetracked or Swayed

  • 28 Feb 2011
  • Research & Ideas

The Importance of ‘Don’t’ in Inducing Ethical Employee Behavior

is for companies to frame goals in terms of promotion, and what we show here is that this might actually lead to cheating as a side effect.” The dichotomy raises an important question: If employees are... View Details
Keywords: by Carmen Nobel
  • 05 Feb 2007
  • Research & Ideas

Business and the Global Poor

Barton is a research associate. We talked with Rangan about the research and the courses he teaches on business and poverty. Sean Silverthorne: Traditionally, it was thought that the goal of the private sector—to maximize profit—was at... View Details
Keywords: by Sean Silverthorne
  • 2015
  • Chapter

Managerial Responsibility and the Purpose of Business: Doing One's Job Well

By: Nien-he Hsieh
Business managers routinely make decisions that significantly affect the lives of others in both positive and negative ways. In the light of these wide-ranging effects, much scholarship has been devoted to specifying the responsibilities of managers of for-profit... View Details
Keywords: Business or Company Management; Goals and Objectives
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  • July–August 2014
  • Article

The Crisis in Retirement Planning

By: Robert C. Merton
Corporate America began to really take notice of the looming retirement crisis in the wake of the dot-com crash, when companies in major industries went bankrupt in large part because of their inability to meet their pension obligations. The result was an acceleration... View Details
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  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

flee the conflict zone, they withdraw support from all armed groups rather than choosing sides, instead showing solidarity with their civilian community. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53274 Framing... View Details
Keywords: Carmen Nobel
  • 24 Feb 2010
  • Working Paper Summaries

Accelerating Innovation In Energy: Insights from Multiple Sectors

Keywords: by Rebecca M. Henderson & Richard G. Newell; Energy; Utilities; Technology
  • December 2018
  • Case

Bata versus Relaxo—Analyzing Performance

By: Suraj Srinivasan, Iris Leung and Quinn Pitcher
Set in 2016, “Bata India versus Relaxo—Analyzing Performance” compares the strategies and financial performance of two Indian footwear companies. Bata India had long been the market leader in footwear in India, but its leading market position was being challenged by... View Details
Keywords: Finance; Strategy; Operations; Performance Evaluation; Financial Statements; Analysis; Apparel and Accessories Industry
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  • 2015
  • Working Paper

A Normative Theory of Dynamic Capabilities: Connecting Strategy, Know-How, and Competition

By: Gary P. Pisano
The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971), attempts to... View Details
Keywords: Competitive Advantage; Organizations
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  • 2009
  • Article

Placing the Normative Logics of Accountability in 'Thick' Perspective

By: Alnoor Ebrahim
This article provides a critical reflection on the heavily normative nature of current accountability debates. In particular, it explores three streams of normative discourse on nonprofit accountability: improving board governance, improving performance-based... View Details
Keywords: Fair Value Accounting; Accounting; Governance; Performance Evaluation; Governing Rules, Regulations, and Reforms; Goals and Objectives; Management Practices and Processes; Power and Influence; Social and Collaborative Networks; Organizational Structure; Relationships; Accounting Industry
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  • 17 Jul 2023
  • Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

rewards is good for the company,” Hall says. Do: Consider your story It’s important to frame any incentive plan in a way that’s motivating. The goal is to deepen the connection employees feel with their... View Details
Keywords: by Avery Forman
  • 20 Aug 2013
  • First Look

First Look: August 20

narratives and frames that influence the perception of green building; and future directions for the theory and practice of sustainable construction. The essays offer uniquely multidisciplinary insights into the transformative potential... View Details
Keywords: Anna Secino
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

empirically show that firm operational performance has improved. Finally, we suggest that the lean initiative studied possesses qualities of a Trojan Horse change initiative—its outward manifestation accomplishes the short-term goal... View Details
Keywords: Martha Lagace
  • Web

Organizational Behavior - Faculty & Research

135–139. Outcome and Process Frames: Strategic Renewal and Capability Reprioritization at the Federal Bureau of Investigation By: Ryan Raffaelli , Tiona Zuzul , Ranjay Gulati and Jan Rivkin June 2025 | Article | Strategic Management Journal [Research Summary]: View Details
  • 01 May 2024
  • What Do You Think?

Have You Had Enough?

month’s column What’s Enough to Make Us Happy? Don McLagan, MBA 1967, framed the subject for us with the first poem posted in 24 years as a response to one of my columns. It began with: “Somewhere between empty and excess, between meager... View Details
Keywords: by James Heskett
  • Web

Podcast - Business & Environment

VCMs to achieve net-zero goals while addressing climate risks. Building Integrity in Carbon Markets: A Conversation with Jennifer Jenkins of Rubicon Carbon 15 JAN 2025 | Climate Rising Dr. Jennifer Jenkins, Chief Science Officer at... View Details