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- All HBS Web
(208)
- People (1)
- News (23)
- Research (111)
- Multimedia (3)
- Faculty Publications (94)
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- 15 Nov 2010
- News
Connecting Goals and Go-To-Market Initiatives
- 13 Jul 2023
- News
How to Develop A Go-to-Market Strategy for Your Tech Venture
- 08 Sep 2014
- News
The Strategic Way To Hire a Sales Team
- 23 Feb 2022
- News
More-Experienced Entrepreneurs Have Bigger Deadline Problems
- 11 Jan 2022
- News
Sales Management That Works with Frank Cespedes
- 02 Nov 2023
- News
Seeding Startups
an inexpensive, 10-session crash course on the fundamentals of starting one’s own business, from ideation and fundraising to go-to-market strategy and sales. TiE Seattle’s Go Vertical Startup Creation Weekend is a mini-incubator. Over the... View Details
Keywords: April White
- 18 May 2023
- News
India's New Money Managers
experiences came together for Gupta. A project for her business strategy class asked her to select a business and create a go-to-market strategy for it. Gupta and her team presented an investment platform for women called LXME (named for... View Details
Keywords: Maureen Harmon
- 20 Jan 2023
- News
Free Spirits
concept over Summer Rock Fellowships, so by their second year, Royle and Wood were stealing every spare moment to focus on go-to-market strategy, raising almost $600,000 in seed funding and finalizing product development. Wood and Royle... View Details
- 29 Aug 2024
- News
A Kick Start for Latin American Startups
comes in talent acquisition, go-to-market strategy, fundraising, and customer acquisition. It helps that Saggioro Leal and Lemann have an extensive network in Brazil that benefits their investments through client and partnership... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
go-to-market process has been a tad complicated. But by this point Stell has a solid foundation, having secured initial funding and landed a few customers. With their robust feedback, those customers have helped Stell hone its ideal... View Details
- 01 Sep 2006
- News
Faculty Books
Transforming Your Go-to-Market Strategy by V. Kasturi Rangan with Marie Bell (HBS Press) Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. This book shows how members of... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
map and messy go-to-market motion. At the same time, zeroing in on a single market too early can mean missing the most durable and compelling long-term segment. My guidance is to follow Sutton’s law: “I rob banks because that’s where the... View Details
- 13 Jul 2020
- News
The First Five Years: Meaghan Fitzgerald (MBA 2016)
teams think about their target audience, core user benefits, and which features to build to deliver real value to users—to work that looks more like content programming, where we inform what content we should bring to the platform; to more traditional View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
enrolled in US colleges and universities. The Question: Confi’s online health resource is marketed directly to students, but the go-to-market strategy for its sexual assault prevention program is less clear. How can Confi break into the... View Details
- 08 Sep 2016
- News
How We Make It Work
been able to keep my ego intact by reminding myself that I’ve come closer to being the kind of wife, mom, friend, neighbor, and citizen I want to be by working part-time—and the daily circus is just a bit more manageable.” —Anne Ristau (MBA 2005), sr. director, View Details
- 01 Dec 2018
- News
Preparing Our Students for a Changing World
go-to-market projects in sectors ranging from social impact venture capital to artificial intelligence. “Having the chance to deepen my learning in such a hotbed of technological innovation, all while engaging with a dynamic country and... View Details
- 07 Sep 2021
- News
September 2021 Alumni Books
Victoria Crittenden (DBA 1989) and William Crittenden Business Expert Press Direct selling is not an industry, per se, nor is it merely a go-to-market business model or channel to reach consumers. It is bigger than any of that: Direct... View Details
Keywords: Margie Kelley