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  • November 2017 (Revised November 2021)
  • Case

Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,... View Details
Keywords: Snack Food; Snack; Global Snacking; Packaged Food; Consumer Packaged; Kraft Foods; Kraft; Agribusiness; Change; Change Management; Corporate Strategy; Transformation; Geography; Geographic Scope; Global Strategy; Leadership; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Management Style; Marketing; Brands and Branding; Demand and Consumers; Consumer Behavior; Organizational Change and Adaptation; Planning; Strategic Planning; Strategy; Food and Beverage Industry; Illinois
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  • July–August 2018
  • Article

From Niche to Mainstream (HBR Case Study)

By: Elie Ofek
A large Japanese snack maker faces challenges in marketing products in the US. Several options for jumpstarting sales are presented. View Details
Keywords: New Product Marketing; Retail Trade; Private Label; International Expansion; Cultural Branding; Consumer Packaged Goods (CPG); Product Marketing; Expansion; Global Range; Brands and Branding; Strategy; Food and Beverage Industry; Retail Industry
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  • February 2017 (Revised April 2018)
  • Case

Kameda Seika: Cracking the U.S. Market

By: Elie Ofek, Nobuo Sato and Akiko Kanno
In spring 2016, Kameda’s CEO, Michiyasu Tanaka, is facing difficult questions from board members over the lackluster performance of the company’s U.S. subsidiary. Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to... View Details
Keywords: Marketing Strategy; Growth and Development Strategy; Adaptation; Performance Improvement; Food and Beverage Industry; Manufacturing Industry; Japan; United States
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  • 24 Apr 2017
  • Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

decisions to build great global companies. If businesses are managed without courageous leadership, then R&D programs, product pipelines, investments in emerging markets, and employees’ commitment to the company’s mission all wither.... View Details
Keywords: by Bill George; Auto; Food & Beverage
  • 14 Feb 2012
  • First Look

First Look: February 14

Quality Demons Author:Regina E. Herzlinger Publication:." In Accountability and Responsibility in Health Care: Issues in Addressing an Emerging Global Challenge. Vol. 1, edited by Bruce Rosen, Avi Israeli, and Stephen Shortell.... View Details
Keywords: Carmen Nobel
  • 14 Jan 2019
  • Op-Ed

These 4 CEOs Created a New Standard of Leadership

how food and beverages were impacting consumer health. In early 2007, she launched PepsiCo’s new mission, “Performance with Purpose.” She committed to reduce the sugar and sodium in PepsiCo’s core snacks and sodas, which generated most of... View Details
Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products
  • 13 Jul 2020
  • Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

As chairman and CEO of the leading vaccine producer in the world, pharmaceutical giant Merck & Co., Ken Frazier has one of the highest-profile positions in global business. But Frazier, who is leading one of the firms on a charge to... View Details
Keywords: by Staff; Pharmaceutical
  • 26 Mar 2013
  • First Look

First Look: March 26

managers' self-interest and, expanding on Friedman, managers' ethical duty. We provide a framework for future research to explore and develop these arguments. Download the paper: http://ssrn.com/abstract=2231526 Entrepreneurs, Firms and View Details
Keywords: Sean Silverthorne
  • 08 May 2018
  • First Look

First Look at New Research and Ideas, May 8, 2018

Case 518-064 A Note on the Snack Food Industry This note provides an overview of the snacking industry in 2017. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/518064 Harvard Business School... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love artificially colored View Details
Keywords: by Carmen Nobel; Consumer Products
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/718480-PDF-ENG Harvard Business School Case 718-403 Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy The case focuses on Irene Rosenfeld’s tenure as CEO of the View Details
Keywords: Sean Silverthorne
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to achieve growth, with the vision of becoming a global food company. Starting in 2008, it had tried to market its best-selling product... View Details
Keywords: Sean Silverthorne
  • 16 Aug 2024
  • In Practice

Election 2024: What's at Stake for Business and the Workplace?

encourage voter turnout among customers, similar to Facebook's Election Day notifications or Lyft’s discounted rides to polling stations. Support election administration by donating resources such as ballot boxes, office supplies, and View Details
Keywords: by Rachel Layne
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

Additionally, wearing a heavy backpack affected participants' behavior. Specifically, it led them to be more likely to choose healthy snacks over guilt-inducing ones and boring tasks over fun ones. It also led participants to cheat less.... View Details
Keywords: Sean Silverthorne
  • 23 Mar 2010
  • First Look

First Look: March 23

globalization from the 19th century until the present day. The performance of specific multinationals depended on the extent to which their internal capabilities enabled them to respond to these external opportunities and threats.... View Details
Keywords: Martha Lagace
  • 30 Jun 2015
  • First Look

First Look: June 30, 2015

Management Journal Monitoring Global Supply Chains By: Short, Jodi L., Michael W. Toffel, and Andrea R. Hugill Abstract—Firms reliant on supply chains to manufacture their goods risk reputational harm if the working conditions in those... View Details
Keywords: Carmen Nobel

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