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Nathalie du Preez

management role. I chose Colgate for its global focus (less than 20% of its revenues come from the U.S.), its strong presence in emerging markets, its fundamental brand management training, and its... View Details

Keywords: Consumer Products

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Jeremy Andrus

brands are globally consistent, but they’re locally relevant. We have to build and create demand and bring a message that is relevant in Shanghai, Panama, South Africa, Europe, or wherever. The United States... View Details

Keywords: Entrepreneurship; Consumer Products; Entertainment / Media

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Evelyne White

the model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business.... View Details

Keywords: Technology; Services