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- Faculty Publications (4)
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- All HBS Web (34)
- Faculty Publications (4)
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- September 2019 (Revised December 2019)
- Case
Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce
By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
The case provides students an opportunity to examine the founding of an e-commerce startup that used storytelling and compelling images to sell furniture and home accessories to millennials. The case describes the rapid sales growth the company experienced, as well as... View Details
Keywords: E-commerce; Startups; Furnishing; Leadership; Business Startups; Entrepreneurship; Internet and the Web; Failure; United States
Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce." Harvard Business School Case 820-036, September 2019. (Revised December 2019.)
- February 2014 (Revised March 2014)
- Case
Red Star Furniture Group Co. Ltd.
By: Krishna G. Palepu and Pedro Nueno
Founded in 1986, Red Star had become the leading department store in China for furniture and home equipment products (bathroom, lamps, textiles complements, etc.). The business model of Red Star was to provide adequate space for vendors (that rented the space) in good... View Details
Keywords: Entrepreneurship In Emerging Markets; Growth Strategy And Execution; Growth and Development Strategy; Retail Industry; China
Palepu, Krishna G., and Pedro Nueno. "Red Star Furniture Group Co. Ltd." Harvard Business School Case 114-053, February 2014. (Revised March 2014.)
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
Retail and Luxury Goods Conference on April 3. Chadwick noted that while department stores used to be where shoppers went for everything from baby clothes to furniture to power... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
rates and order value and reduces fulfillment costs arising from returns and home try-on behavior, that is, customers ordering multiple sizes of... View Details
Keywords: Dina Gerdeman
- June 1998 (Revised January 2000)
- Case
Egghead.com
Egghead Software, an entrenched traditional chain retailer specializing in computer software and peripherals, had established a nationwide chain of mall and shopping center stores and a well-organized national brand. In early 1998, management made a highly unusual, and... View Details
Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Applications and Software; Information Technology Industry; Retail Industry
Rayport, Jeffrey F., Jeremy Dann, and Robert C Schmults. "Egghead.com." Harvard Business School Case 898-283, June 1998. (Revised January 2000.)
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
such an interconnected and uncertain world, entire production networks are at risk of disappearing." Case 1: Involve clients and business associations to develop new standards TurkFurnit, a professional... View Details
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
efficiencies, and by having the highly respected CEO of one of the acquired entities lead the combined U.S. organization. Meanwhile, RBS is building its B2B brand with institutional clients on Wall Street. 2. IKEA. IKEA offers a View Details
Keywords: by John Quelch
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
the daunting task of installing a door in a doorframe, a job that usually took several tools to do. But a major home goods store refused to sell the tool because its shelves were organized by product... View Details
- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
maker Ferrari opens up about how it has bucked industry trends to achieve a world class brand. How Wayfair Built a Furniture Brand from ScratchWhat was once a collection of 240 home View Details
- 24 Apr 2019
- Research & Ideas
The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention
agencies. In 2010, these retailers would keep prices constant for about nine months on average. Today, that timeframe has narrowed to just three months, he says. That acceleration was especially true for categories like electronics and... View Details
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
The new book Retail Revolution: Will Your Brick-and-Mortar Store Survive? argues that traditional store-front retailing is at an inflection point, under tremendous pressure from ecommerce and the changing... View Details
- 25 Mar 2014
- First Look
First Look: March 25
Co. Ltd. Founded in 1986, Red Star had become the leading department store in China for furniture and home equipment products (bathroom, lamps,... View Details
Keywords: Sean Silverthorne
- 21 Jul 2015
- First Look
First Look: July 21, 2015
Case 515-033 Sustainability at IKEA Group By 2014, IKEA Group was the largest home furnishing company, with EUR28.5 billion of sales and a plan to reach EUR50 billion by 2020,... View Details
Keywords: Sean Silverthorne
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
pressed pleats? Krasnow worked at General Foods for two years, developing fast-food products for the home kitchen. Then he joined the Jewel Companies, a food retailer, first bagging groceries at a Star Market in Cambridge, View Details
Keywords: by John S. Rosenberg
- 22 Jul 2008
- First Look
First Look: July 22, 2008
Fisher made a fortune selling trendy, inexpensive home furnishings to baby boomers. With that generation beginning to enter its sixties, he sees a huge opportunity in products for aging consumers. Focus... View Details
Keywords: Martha Lagace